POST CATEGORY : Social Media

Targeting the Right Social Media for your Audience

When it comes to digital marketing, you are always told to push social media, spread brand awareness and engage with your customers. The problem is, not all social media platforms provide productive and effective outreach to your target demographic. How do you know if your product is reaching the right people?

Social media

Below is a quick summary on the audiences that use some of the biggest social media platforms and successful campaigns created by both big and small brands.

Snapchat

Launched in September 2011, Snapchat has overtaken many social media platforms in popularity. This highly engaged audience is made up primarily of 13 to 34 year olds.…

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New Year’s Resolution: Get Serious About Creating an Interactive Social Media Presence

This is a sponsored post written by me on behalf of Microsoft Office . All opinions are 100% mine.

Your social media efforts toward branding your business and creating bank-busting profits haven’t been working out like you’d expect up til now. Has it?

Using instagram

Otherwise, you probably wouldn’t be reading an article about making this oh-so-important branding aspect of your business a major priority this year.

So few businesses out there capitalize on the ever-important tasks of interacting with their customers on social media. Either solely choosing to use their social accounts to plug their blog posts and cross-promote their other channels.…

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Keeping Your Business Safe on Social Media

As popular as it is today, social media is a requirement for any serious business. As a perfect avenue for cheap advertising, proper social media campaigns can reach thousands, if not millions of potentially untapped customers. Unfortunately, it can also backfire in the worst of ways.

Social media security woes

While there’s plenty to get right, there’s just as much your company can get wrong when addressing the world from an unprotected soap box. Poorly thought out comments can be misconstrued to ruin your company’s image, at least temporarily. Worse, totally disengaging from these platforms can make your business seem out of touch.

Proper knowledge of how to navigate social media safely and effectively is necessary for any modern business.…

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6 Things you Need to Create an Epic Social Media Presence

Large corporate brands have a wealth of social superstars at their disposal. The vast majority of small businesses do not, often preferring to micro-manage every aspect of their social presence to ensure every post is perfect. Going the self-managed route may seem like the best bet as you build your company’s reputation and reach, but there’s a lot more work that goes into creating an epic social presence than most people think.

Follow me on Twitter

Most small-to-medium sized businesses fail to reap the rewards that social can offer because they don’t regard it as a legitimate marketing option. There’s so much to consider and that’s why understanding what’s going on in the social-sphere is very important.…

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5 Easy Ways To Find Potential Customers On Twitter

Do you need more customers? Despite being 9 years old and having 316 million active users, Twitter is still a mystery for business owners. Most still can not grasp how to navigate through the noise and find their target audience. What makes Twitter a great place for any business is the ability to search status updates and user bios based on keywords.

Twitter marketing balloons

The following 5 methods will teach you how to find new leads and potential customers for your business on Twitter today.

1. Search For Your Name

Take the time search your business’s name on Twitter. The result? You may find a number of unbiased tweets regarding your company’s products and services.…

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6 Top Tips on Promoting Your Business on Social Media

Social media is increasingly becoming a tool for organizations, both big and small, to promote their business and create awareness about their current and upcoming offerings.

Social media marketing

Most of you would agree that it is important to understand the different facets of any tool to be able to utilize it optimally. And because social media is proving to be highly effective in engaging audiences and attracting potential customers, socially savvy entrepreneurs have started using valuable content to drive their initiatives.

However, one should also know that the online community has little (or no) tolerance for self-promoters who use social media for free advertising.…

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Turn Followers to Customers with Social Media Conversion Strategy

If you are using social media marketing as one of your growth strategies, you are doing yourself a world of good. Growing an engaged audience is swell, but what I find that most developing brands value most is growth of happy customers.

Hashtag

Social media today is right at the center of everything. If maximized, it can do a lot more good than attracting Likes and Retweets – but serve as an engine that attracts an audience and sherpas them to buying.

As a marketer or entrepreneur, you have every opportunity to tap into social media potential to execute lucrative strategies that I’ve used to successfully turn followers to customers.…

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LinkedIn – Time Waster or Time Saver?

LinkedIn is positioned as a social media site geared towards working professionals around the world. Anyone who is serious about a professional image in the twenty-first century has a professional profile on LinkedIn. Though its credibility is established worldwide, it has over 300 million members, some people still question if LinkedIn is a time waster or a time saver.’

LinkedIn

LinkedIn Promoting Success

LinkedIn promotes success through multiple on-line networking tools. Members have access to no-cost to industry helps, career options, updates, informative news, and more. While it does take time to understand how to best market your skills and set up an eye-catching profile, LinkedIn has proven to be worth the time in the long run.…

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Top Tricks to Invigorate Your Facebook Marketing Efforts

Tired of being lectured on how social media marketing is so important in contemporary marketing battlegrounds? Why waste your time and cloud your mind on Facebook marketing tricks that even your neighbor is aware of, when real differentiation can only be enjoyed by leveraging the best guarded Facebook marketing secrets?

Facebook app

Do you know about the smart and power packed tools available for fine tuning all your Facebook marketing efforts? In this guide, we bring out some actionable, result oriented, and easy to use Facebook tips and tricks that will start bringing in results soon. So whether you are a small business looking to grow locally, a medium size business trying to emerge in the region or even go national, or a digital marketing firm looking for social media marketing hacks to help clients grow, these suggestions are meant for you:

Boosted Posts still work – use them

There was a time when every firm ‘boosted’ its Facebook posts with a call to action and hoped for audiences to click their way through.…

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Need a Job: Read This

If you’re looking for a job and struggling, I can help you. What I’m going to reveal to you in this article a lot of people overlook when applying for a job. I never really paid it much attention until I saw this infographic that gives out lots of facts on social media use and its role when employers are considering hiring people. You can learn a lot and drastically improve your employability rate.

Social media job search

Let’s start with the basics. The majority of employers will spy on your social media profiles before hiring you. This is a fact and it’s one you need to be well aware of.…

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