Small Businesses Are Going Mobile

As people change so does their surroundings. Fifty years ago there were no frequent flier miles, nor internet; and all the kids played outside. Just as our surroundings have changed, so too has how small businesses do business.

Have you noticed how easy it is to get a cell phone? You can get it off the street and connect to the internet within minutes. I literally bought a phone from a kiosk in a mall and before I walked out of the mall I was surfing the Internet.

Small Businesses Are Going Mobile

So what does that have to do with your business? Your customers are on the Internet.…

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The Top 5 Secrets Of Successful Bloggers

How do those successful, popular bloggers do it? We broke it down for you in 5 easy steps.

1. Building a brand – Your blog, just like any other person or company, has an image. You can both control that image and make it work in your favor, or you can let it run rampant and drag you down.

Decide what you think your blog’s brand or public image needs to be, and make sure that every post, your layout, and everything you do that pertains to your blog sticks to that brand. This is what will make your blog memorable, and this also helps you reach your target market of readers.…

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CRM and The Ecosystem – External Collaboration System Coexistence

Companies using CRM and MA systems to engage in ecosystem collaboration have not been able to achieve the desired target as these are customer-centric sales and marketing tools. Deploying a PRM system, though a good compromise, has not produced the desired results since the technology is outdated.

An ecosystem collaboration solution effectively replaces PRM systems as they match all the facilities offered by the PRM in addition to meeting numerous other contemporary requirements for peer-to-peer and community collaboration and multi-channel communication, using social media, messaging, and mobile communication channels.

CRM and The Ecosystem - External Collaboration System Coexistence

PRM is far behind technologically to meet these modern requirements of an organization and has limited communication capabilities in the modern sense, which are evolving by the day.…

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How To Avoid Brand Resentment In Your Email Marketing Strategy

Email marketing is a necessary component of a marketing strategy, but some customers may view it as a necessary evil instead. Tools such as the ones provided by Vocus can insure that your campaigns are a success. The success of sharing news, products and opportunities with customers can be eclipsed by email burnout or customer resentment of unnecessary emails.

Try these five tips to ensure that your marketing emails reach their recipients and don’t cause resentment.

1. Use technology to build a gap between your company and the customers – From an online purchase to a social share, every action your customers take can be aggregated and analyzed.…

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How to Attract More Customers With Visual Appeal

Before you can impress customers with your stellar service and range of products, you first need to attract them enough to walk through the door. Once they’re inside, it’s vital to keep them equally interested so that they don’t turn around and walk out right away.

The design of both your exterior and interior can make an immeasurable difference in the amount of foot traffic you see and the volume of your sales. From the color scheme to the way you set up product displays, your visual appeal will help you win the favor of customers.

Here are some tips for how to improve the look of your storefront or other retail space.

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Top Tracking Tools to Monitor Your Online Marketing Efforts

Putting up an online store can be one of the best business decisions made in this digital age, considering the ever-increasing number of people willing to buy products and services over the Internet. However, having an e-commerce website isn’t enough, as it doesn’t guarantee an increase in sales without the proper marketing strategy in place to drive more people to the site.

Top Tracking Tools to Monitor Your Online Marketing Efforts

To build a winning strategy, a business needs to have a good foundation based on hard numbers about their target audience’s engagement with them. This is why tracking online traffic is necessary. Thankfully, there are a couple of great tools that can be utilized to do just that and more.…

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Why Guest Posting Is The Best Way To Link Build And How It Can Be Achieved

We are all very familiar with guest posting, it’s a method we use to build natural links to our websites. This method is currently the most popular and viable way to attain healthy links to your site.

One primary reason for guest posting being so effective is that it gives you the ability to post content written by you on a high quality blog chosen by you. This niche blog sends all the right signals to Google and in turn carries a link directly to your site which will give your website much higher quality links.

Why Guest Posting Is The Best Way To Link Build And How It Can Be Achieved

However, guest posting is not as simple as it sounds.…

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Resources and Knowledge for the Small Business CEO

POST CATEGORY : Marketing

Small Businesses Are Going Mobile

The Top 5 Secrets Of Successful Bloggers

CRM and The Ecosystem – External Collaboration System Coexistence

How To Avoid Brand Resentment In Your Email Marketing Strategy

Try these five tips to ensure that your marketing emails reach their recipients and don’t cause resentment.

How to Attract More Customers With Visual Appeal

Here are some tips for how to improve the look of your storefront or other retail space.

Top Tracking Tools to Monitor Your Online Marketing Efforts

Why Guest Posting Is The Best Way To Link Build And How It Can Be Achieved

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Try these five tips to ensure that your marketing emails reach their recipients and don’t cause resentment.

Here are some tips for how to improve the look of your storefront or other retail space.

Here are a few tips for ensuring you’re getting the most out of your networking efforts.

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