POST CATEGORY : Marketing

PPC Advertising is Not Just About Keyword Match Types

Novices to PPC Advertising might very well believe that managing a PPC Advertising Campaign is all about selecting the right keywords and attaching those keywords to appropriate advertisements and their respective landing pages.

Even though this is the basic idea behind PPC Advertising, without a doubt, and one of the reasons why Google AdWords Advertising is one of the easiest to get involved in, this is not the be all and end all to PPC.

pay-per-click advertising

The possibilities for getting really creative with your PPC Advertising are endless. The types of PPC Advertisements available to the average online marketer are expanding all the time.…

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Google Hummingbird and its Impact on SEO and Content Marketing Strategies

The new Hummingbird update from Google has hit the online marketing world by storm, much like every other update they’ve ever done! Site owners, marketers and search engine enthusiasts alike seem to go into frenzy-mode every time Google changes something. And rightly they should, every update makes a significant leap forward for the actual users.

google hummingbird algorithm update

While it usually sets most marketers back a few, or several steps – where they have to head back to the drawing board to figure out a game-plan to fight their way back to the top of the search engines for terms like “Test fit black elastic underpants sizes 1-20”, or “prefabbed concrete slabs in Glendale”.…

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PPC Advertising is the Perfect Marketing Solution for New Startups

PPC advertising is the best marketing strategy for startups and business entrepreneurs for a number of reasons, three of which are outlined clearly in this post.

pay per click advertising

All businesses need an online marketing strategy, but it’s important for new businesses to understand why PPC advertising would be so incredibly useful for their needs. It’s important for startup entrepreneurs to recognize why PPC advertising campaigns are the perfect marketing solution for a young business.

1. PPC advertising is about testing and tracking

All new businesses benefit from a very tight system of testing and tracking in all areas of business because everything is fresh and unknown.…

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Three Reasons Your Business Needs a Blog

With the emergence of social media sites that keep you instantly connected, blogging has become increasingly neglected by small business owners. Most business sites have a tab to their blog; however, that tab often brings customers to an outdated page that hosts a handful of articles that are irrelevant to both the customer and the business. The incredible return blogs offer should make them the number one priority of small business owners looking to increase their sales and customer base, though.

business blogging

These three reasons should provide plenty of incentive to start – or restart – your small business blogging efforts:

Work Your Way Up Search Engine Rankings

Any business owner with an online presence knows the importance of search engine rankings.…

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How to Do Surveys for Your B2B Demand Generation Strategy?

These days, B2B marketing is experiencing dramatic change. The marketing experts are finding themselves under enormous pressure to convey results and validate important program and head-counts investments. Moreover, products and service sales are the core of any business and without generating lead as well as clients it can not continue to exist. Although, there are several techniques to generate leads, surveys are among the most effective techniques for performing an exclusive lead generation.

b2b demand generation survey

Furthermore, conducting market research is really essential in order to understand the market behavior, customers, characteristics, etc. Today, there are numerous lead generation companies that promise to bring quality and effective leads and it becomes confusing which one to choose.…

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4 Ways to Boost Your Business Using Custom Signs

Gaining customers and increasing the productivity of your company is a goal that almost all businesses have. If you are looking for a way to get your company’s name out there in the public eye, having a custom sign made is a great option to increase visibility without much effort. Here are four ways that using custom signs can help to boost your business.

custom store sign

1. Visibility

Getting your business information out to the public is going to increase growth. But how do you go about doing that without creating too much extra work for yourself? Having custom banners or signs in locations where passersby can see them is going to allow you to put your information out to the general public.…

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Mistakes to Avoid When Creating Online Content

Content marketing is the rage. It’s so talked about the debated these days that even huge brands like Pepsi and Coca-Cola are devoting resources in terms of both time and money to create customized, interesting and sharable content.

content marketing

All that being said, there are some pitfalls when it comes to content marketing. Here’s a few to avoid:

Know your target market

A major SEO company based out of San Diego called Covario is running a workshop titled SEO for Hispanic Markets. Here’s the problem, the word Hispanic is increasingly being thought of as both derogatory and generally, should be avoided. You might be wondering why.…

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5 New Ways to Promote Your Trade Show Event on Twitter

Maybe you have heard about the IPO that raised billions in funding for Twitter’s next big steps. However, in the midst of all that confusion, you might have missed the flurry of developments that can empower your next trade show event.

new york jets

Some of these game changers have been technological – features or apps that will bolster the social network’s effectiveness. Possibly, these new features are what tipped the scales toward the deal recently struck with the NFL, Verizon, Viacom, and Time Warner, Inc. Earlier this year, announcements were made that these international firms would help broadcast, via Twitter, the National Football League’s own little trade show, otherwise known as, Super Bowl XLVIII.…

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Exclusive Q&A with Yohan Jacob, Retailbound CEO

Launching a retail product is always challenging for some reasons: A saturated market, a tough competition, copyright infringement, price wars and some other factors. Due to those challenges, retailing success is often obscure. The good news – that should not always be the case.

sweets

Success in retailing is determined by how well your product can attract your target market’s attention. As you can’t afford to do too many trial-and-errors, you need to increase the chance for success. One of the ways which can help you with that is through retail marketing consulting.

If you are thinking about launching your own line of products and jump into the retailing market but not sure whether you will find success or not, you are right on time; today, we have this rare opportunity to have a Q&A session with Yohan Jacob, the CEO of a unique retail consultant – the Chicago-based Retailbound.…

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Boost Your Online PR: Public Relations as Part of Online Marketing Strategy

Public relations should be an essential part of your online marketing arsenal, from the inception of your business. If you haven’t already started marketing yourself and your business through public relations, it’s time to make sure that all other areas of your online marketing plan are firmly in place and then get to work on a public relations plan. Online public relations generally refers to any time you can get your business in front of the (online) media. This sounds really easy, in theory. In reality, getting the attention of the media at large can be difficult.

man doing online press release

Many Different Pieces to the Online Marketing Puzzle

1.

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