POST CATEGORY : Marketing

Why SEO is an Important Investment for Your Business

Marketing is amongst one of the most important considerations that you should have a small business owner. While your product or service could be amazing, without the right marketing, no one will know about it, and no one will buy. There are several aspects to the marketing mix, but one of the most important is SEO.

SEO for small business

What is SEO?

SEO stands for Search Engine Optimisation. It is the act of optimising your website in order for the search engines to rank it higher and higher in the search engine results pages (the SERPs).

When you search for something online, for example “cake makers in Essex”, a series of different results appear.…

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The Gift That Keeps on Giving – ROI on Corporate Client Gifts

Getting the best ROI on a corporate gift is more about being impressive than being lavish. Making an impression on your clients doesn’t mean a private jet pool party in the Maldives. On a small business budget, being impressive simply means conveying your branding message in a way that generates a return on the investment. So, how is it done?

Business growth via corporate gifting

Redefine “Impressive” in your mind

When it comes to small business branding, being impressive is about conveying the right message about your brand, in a memorable, valuable way. If you’re in the business of growing other businesses, this may mean a “growth” themed gift.…

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Tips On Getting Your Event Promoted

If you are thinking about planning an event of any kind, you will hopefully have realized that how you advertize and promote the event will in most cases determine whether it is a success or failure. By now you probably have a date set for the event, the location and you are now left with just letting your audience know about it.

Business event promotion

The methods used for promoting your event will invariably change depending on the purpose of the event, the type of audience you are targeting to attend and the budget and resources you have at your disposal.

Take a look at a few pointers you can consider when determining your very own promotion plan.…

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Innovation in Marketing Creates Impact That Lasts

Marketing has taken a new turn in the recent years. Innovation and creativity should not only reflect in the advert being showcased but also through the media being used.

“Nobody remembers the number of ads you run, they just remember the impression you make,” said Bill Bernbach, founder of the world-renowned Doyne Dale Bernbach Advertising Agency.

Pepsi augmented reality ad

Integration of marketing with technology has become a must in today’s world where everything has become digital. More and more people are using mobile phones in India. 23% of this population is hooked on to smart phones, and this number is increasing as we speak.…

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How Your Business Can Get a Mobile Marketing Edge

With everything from photo editing to bill pay in the palm of their hands, it’s no wonder most Millennials would rather give up their car than their smartphone.

Mobile marketing trends among teens

Millennials’ tech obsession runs so deep that a staggering 83 percent of them actually sleep with their mobile devices. Since mobile phones rarely leave users’ sides, it naturally makes them the most efficient point of contact for marketers.

Having a strong mobile presence is becoming essential to businesses’ success, with 15 percent of online retail taking place on mobile devices in 2013. That number is estimated to reach 25 percent by 2017, which means that if your business hasn’t yet developed a mobile presence, you’re missing out on a huge stream of potential revenue.…

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Contracting a Profitable Web Copywriter

Whether hiring or contracting a specialist web copywriter to work on your company website, you may be in for frustrating times ahead. With the rules of SEO changing, more brands are looking to content optimisation and careful keyword research to stay ahead of competitors, and that’s where web copywriting becomes an essential part of the web development process. A good web copywriter will charge you a one off fee that will deliver a staggering return on your investment over time.

Copywriting

So, what do you need to know before hiring a web copywriter?

1. They may not know what you’re talking about

Just like in any other aspect of business, there are the pure professionals who know enough about their own trade to know a bit about your trade.…

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How Text Message Marketing Can Spike Traffic During Slow Times

Sometimes business is booming, and other times things are a little dead and it seems that attracting a crowd is something beyond impossible. Seasons change, and with them maybe your business traffic takes a dip. From landscaping companies and snow plowers to restaurants and movie theaters, there are just times of the year, month, and day that your business slows down considerably.

Text marketing

These slow time periods are definitely not desired and can put a major crunch on your cash flow. But, there are ways that you can help combat those slow times. One great way is through the use of text marketing.…

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Can’t Afford Mobile? 5 Tips to Help You Survive Without It

Customers expect to have information about your business – and your competitors – at their fingertips. If you’re not on mobile, you’re missing out on a huge opportunity to gain customers.

Online store

Four out of five consumers use smartphones to shop, and 70 percent of mobile searches lead to online action within an hour.

Despite these staggering statistics, many CEOs are still hesitant to jump on the mobile bandwagon. But mobile is the future of business, and it won’t wait for you to catch up before it sweeps your competition right past you on a digital wave of connected clients.

Mobile Boosts Business

In nearly every area of commerce, a mobile presence can boost your business by providing:

  • More leads.
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7 CRITICAL Things Your Business is Missing Out Without Email Marketing

Before the age of the internet, business owners aren’t left with much option when it comes to promoting their products. They are limited to billboards, physical campaigns, radios and TV commercials. Are they effective? Yes. Are they costly? Definitely!

Check emails on a mobile phone

With the advent of technology and the Internet, email marketing has become the main medium for business and product promotion. Digital distribution continues to grow exponentially as more people depend on the Internet for everything they need. But what happens if your business does not utilize email marketing? Here are 7 truly critical things your business is missing out on without email marketing.…

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Your User’s Mouse is Trying to Tell You What’s Wrong With Your Site

Your website is a work of art. The design is clean and beautiful, the visuals fit perfectly with your brand, and the entire site is structured to quietly guide users where they need to go.

But there’s a problem: Users aren’t cooperating.

Browsing

Most of them seem to insist on using your site incorrectly. They’re not navigating to the right pages, no one is contacting you or filling out the forms, and most importantly, the number of people buying what you have to offer is much lower than it should be.

This is a trap many companies fall into: They put great effort in designing a website based on how the user is “supposed” to use it.…

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