POST CATEGORY : Marketing

12 Amazing and Different Marketing Ideas for Your Small Business

How can a local business win new customers in a noisy market place?

Anyone who has ever run their own small business understands how difficult it can be to get attention after that initial grand opening.

Marketing comes in so many forms and any business owner who wants to stay ahead of the competition needs to have a campaign that keeps them in the minds of their potential customers.

How can a local business drive attention to their store without breaking the bank?

Read on for 12 amazing marketing ideas that will help put you on the map and stamp you firmly in your customers’ memory:

1) Funny / Strange Top 10 List

You might create this on a Facebook page, a blog post, a series of Tweets, or even take out a large ad in the newspaper.…

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The Benefits of Field Marketing for your Business

Effective marketing is a crucial piece of the puzzle when it comes to sustaining long-term success in business, so it’s essential that your company finds the best possible forms of promotion. If you’re not already taking advantage of field marketing, now could be the time to rethink your strategy and start harnessing the power of these techniques.

Sales promotion band in Japan

Here are just a few of the reasons why.

It can be highly cost-effective

There’s no getting around the fact that money matters when you’re planning your promotional campaigns. One of the great things about field marketing is the fact that, when done right, it can be highly cost-effective.…

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6 Ways to Increase Customer Loyalty

For most businesses, winning new work is a top priority. But at t the same time, it’s important not to neglect one of your firm’s most valuable assets: your list of existing customers.

Customer loyalty

Depending on your industry, most sources say that acquiring new customers is 4-10 times more costly than retaining existing ones. What’s more, a loyal customer tends to be a valuable one, with figures showing that repeat customers spend 67% more than new ones.

Increasing customer loyalty is all about reminding those customers why they came to you in the first place. Loyal customers are more likely to recommend you to others and can also be a source of hints and tips on how to improve your product or service.…

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6 Low Cost Promotional Product Ideas for your Next Trade Show

Promotional products are a great way to forge a relationship with customers (existing and potential). At the same time they serve as a good giveaway that boosts recall value for businesses and brands. From low cost items to the costly and bizarre, promotional products can do wonders for your business.

TastyTrailers sticker

So, are you participating in a trade show and have some really great products to grab eyeballs at the event? Are you looking for that little something to give away as a freebie and stand out in the crowd? Let us take a look at what you can offer as promotional products:

1.

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The Importance of Backlinks as Part of a SEO Strategy

Even though there is no clear data that can prove this theory, many experts agree that more than half of the value of a website is determined by the number and quality of backlinks.

Backlinks still matter

Backlinks or incoming links (also inbound links) is a HTTP connection that leads from one website to another. In other words, this is a link that goes from someone else’s website to our website. For instance, in case you have a website that provides airline tickets and the owner of a website focused on hotels and accommodation likes the content on your website and they place a link to your website in the content they share, you will get a backlink.…

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5 Benefits of Email Marketing for Small and Medium Enterprises

Digital marketing is said to have leveled the playing field between big players and small and medium enterprises. Of the many facets of online marketing, email marketing is by far the most effective, as it yields best conversion rates across the board. The high ROI, scalability and effectiveness of email marketing are just some of the factors that make it nearly indispensable for business growth.

Email marketing

Here are some other key benefits that make email marketing a must-do for small and medium enterprises.

1. You can get maximum results with minimal effort

Just go back in time a little and revisit those days of offline marketing where enormous money, time and effort was required to make your marketing campaign reach out to the targeted customer group.…

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10 Do’s and Don’ts of Marketing a Dental Practice

Perhaps a generation ago, it was enough for a dentist to simply open his/her doors, provide quality service, and he/she could trust that patients would come. Clearly, however, that’s no longer the case. Building a successful practice requires marketing, but what types work and how well they work is less clear.

Precious Thompson, DDS

Even before you graduated from dental school you were being bombarded with pitches from marketing companies that claimed to have the secret sauce to helping you build and grow your practice. Those pitches, of course, are self-serving, so a new dentist or one looking to grow their practice is largely left to their own devices in terms of picking a marketing strategy.…

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4 Low-Budget Ways to Market your Small Business

Saving money during your entrepreneurial startup is critical to your success. Every dollar you invest in marketing is a huge investment and you need to see genuine results that offer new clients.

Low budget digital marketing

The first step in developing a good marketing plan is to research your target audience; know who you want to pitch to and how or where you want them to purchase. Before you drop any dollars on the marketing fund, you will have to narrow down your market and begun a focused approach.

Included here are a few low-budget ways to market your small business.

Polish Your Website

Making your website professional and fast-running may not seem like a marketing technique to you, but it can boost your revenue enormously.…

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5 Reasons Why Using A Professional Translation Company Is A Must

When it comes to hiring a professional translation company to translate your documents or video into a new language, nothing beats hiring the right one, as results matter in all walks of life and this is no different when it comes to making sure your new company marketing material reads perfectly when your new target audience finally get to see it.

Content translator on the job

For this reason, we explore five reasons why using a professional translation company really is a must if you want results that will actually get you new business, not lose it!

Experience Of Translators

When you hire a professional, you are normally hiring someone with great experience, and this is often no different when it comes to using a professional translation company to make your translation dreams come true.…

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3 Ways to Easily Stay In Contact with your Customers

With so many different businesses vying for the attention of our globe of consumers, it can be hard to know what you can do as a business to ensure that you’re on the forefront of people’s minds when they are in need of the type of product or service you happen to provide. One way you can help yourself become a household name associated with your industry is to constantly be reaching out and communicating with your current and potential customers.

Direct mail for staying in contact with clients

To learn the best ways to do just that, here are three ideas for staying in contact with your customers.…

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