POST CATEGORY : Marketing

Personalised Cards: the New Trend in Greeting Cards

Traditional gifts like flowers and chocolates are being replaced with more unique choices; however, the greeting card industry is still alive and well, thanks to personalised cards. Personalised cards allow you to add a bit of your own personality into the gift-giving process – whether it’s for a birthday, holiday or any other special occasion. Boomf allows customers to create custom designs for their cards.

Custom greeting card

In this blog post, we will look at the recent trend in personalised cards from Boomf.

What are Personalised Cards?

Personalised cards are the new trend in greeting cards. They are a great way to show your personality and style, and they are a perfect way to show your loved ones how much you care.…

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5 Strategies to Get Your Influencer Marketing Plan Off the Ground

In an age where digital media reigns supreme, small businesses are increasingly leveraging the power of influencer marketing. The influencer market in the US was valued at $16.4 billion in 2022.

Influencer marketer

Influencer marketing maximizes user endorsements to grow brand visibility. The premise is that influencers have built-in trust with their audiences, and businesses collaborate with them to promote products and drive sales. It’s especially important among Gen Z and Millennials, of which 72 percent follow influencers on social media.

Businesses can expand their reach, build trust, and drive growth by partnering with individuals with significant online followings. The following five steps outline the path to a successful influencer marketing strategy.…

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Effective Ways to Create a Welcoming Atmosphere in Your Store

Opening your own store with a premises for customers to visit can be a hugely rewarding business move. Regardless of what you sell or who your target market is, you will need to make the store environment as welcoming and inviting as possible to attract the kind of people who will make purchases. If you have never designed a store before, you may be at a loss as to where you should begin.

Welcoming environment as store marketing

Here are a few effective ways you can create a welcoming atmosphere in your store.

Branding

To make sure that you attract the right market, you will need to use clear branding from the outside of your store and throughout.…

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11 Ways to Leverage Instagram for Influencer Marketing

Influencer marketing has been a popular phenomenon, and it is continuously evolving. The value of influencer marketing has reached $16.4 billion as of 2022, and therefore, it has become a highly lucrative market as more creators are entering the market with hopes of becoming paid influencers.

Instagram for influencer marketing

By connecting with various influencers, brands can engage with a wider target audience. Though it might sound easy, collaborating with influencer marketing requires proper planning. Most importantly, brands need to find an influencer that aligns with their ideology.

For instance, if a brand is in the cosmetics and makeup industry, then it needs to connect with a makeup expert.…

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6 Goals to Meet in Your Ecommerce SEO

Building a successful ecommerce website requires a different set of measurements and design parameters compared to other types of websites, like educational websites or official company websites. Unlike sites that only seek to inform readers about a certain subject or establish a brand’s authority in an industry, an ecommerce site needs to attract, engage, and encourage people to perform an action like purchasing a product from the business’s online catalog.

SEO

For many local businesses, an ecommerce website also serves as a first point of contact with potential customers. Filipino ecommerce entrepreneurs who are now entering the digital economy must ensure that their websites are hardworking enough to convert as many visitors as possible into customers.…

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Best Practices for Implementing a Buy Now Pay Later Solution    

In today’s fast-paced and dynamic retail environment, providing flexible payment options to customers is more important than ever. Buy now pay later (BNPL) solutions have become increasingly popular among consumers, especially those who prefer to spread the cost of their purchases over time. As a result, many retailers have implemented these solutions to improve customer satisfaction and increase sales.

BNPL

However, implementing a program requires careful consideration and planning to ensure its success. This article will discuss the best practices for implementing a BNPL service.

Choose a reputable provider

Choosing a reputable BNPL provider is crucial to the success of your service.…

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What is local SEO, and how can I do local SEO?

Local SEO, a search engine optimization strategy that focuses on helping businesses build more visibility in the local search results on Google, is becoming more prominent in recent times.

Local SEO

Any offline business will benefit from implementing local SEO practices in its marketing policies. For instance, if any important keyword that is directly related to your business appears in google search results with a map followed by the listing of the three nearest business places related to that keyword, then it means that you can benefit from local SEO. In fact, it means that you are missing out on a huge chunk of the local business if you aren’t implementing local SEO norms on your online webpage.…

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Personalization in Omnichannel Messaging: How To Deliver Relevant and Engaging Messages

Omnichannel communication is one of the best ways to encourage repeat business. If you sell an ongoing service, subscription service, or anything that can and should be purchased repeatedly, an omnichannel messaging platform and omnichannel software might work best for you.

Reading personalized messages

If you have a delighted client, there’s no reason to work so hard (or focus so much on ad spending) to make repeat sales. In fact, they already want to hear from you. It’s just a matter of figuring out how and when to ensure they see your message so they’re reminded to buy again.

You can reach customers through targeted email campaigns, retargeted social ads, and more.…

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5 Common Mistakes to Avoid in Email Marketing

Email marketing is a powerful tool that businesses can use to engage with customers and build relationships. However, it’s important to remember that email marketing is a double-edged sword. If done correctly, it can bring tremendous benefits to your business, but if not, it can turn your potential customers away.

Email marketing

Therefore, it’s important to avoid common mistakes that can compromise your email marketing efforts.

1. Neglecting to Segment Your Email List

One of the biggest mistakes businesses make in their email marketing strategy is treating all subscribers as one homogeneous group and sending the same email to everyone. While this approach may seem convenient, it can be counterproductive regarding engagement and conversions.…

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Signs You Need to Change SEO Providers

For businesses operating in the 21st century, SEO is absolutely mandatory. Because search is such a significant component of web use, ranking highly in search engine results is essential to connecting with an online audience and converting larger numbers of customers.

SEO specialist

However, SEO strategies shift every year, if not more frequently, because search engine algorithms are always evolving. Therefore, most companies utilize SEO services from digital marketing firms to ensure that their SEO practices are up to date — but not all SEO providers are created equal.

Here are a few signs that an SEO provider is not delivering the high-quality SEO services that business clients deserve.…

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