POST CATEGORY : Marketing

Customer Knowledge Leads to Targeted Marketing

The basics of marketing include having a memorable and distinctive brand, including your logo, colors, slogan, and so forth. But a successful marketing campaign requires more than just a great image or even a great product.

The best that Madison Avenue can dream up for you is worthless if it doesn’t reach the people who are most likely to buy your product. That’s why targeted marketing is so important to your success.

Sometimes the process of placing things in front of the right eyes is easy. If you sell diapers, you sponsor children’s television shows. Sports gear promotes well on baseball field fences, and it makes good sense for a locksmith to apply a sticker nearby while installing deadbolts.…

Continue reading →

Social Media Tactics for Pop-up Promotions

Pop-up promotions have become an increasingly popular marketing tool for small businesses and start-ups, some people even claim that they are better at launching and growing a new business than social media.

But when it comes to the competition between social marketing and the real-world, face to face kind there doesn’t have to be a loser. Pop-up promotions and social media can be used together, and if it’s done well the whole can be significantly bigger than the sum of its parts. Which is why pop-up space provider Promotional Space put together a simple infographic to show you how to incorporate your social media marketing with pop-ups and your pop-up marketing with social media.…

Continue reading →

The Link Between Branding and Social Media

We’ve talked before about the use of promotional products in your branding efforts. Today we’re going to explore ways to improve your social media presence to better reflect your brand and engage your audience. Why? Because in 2016, if your company or idea isn’t represented on social media, you will have a much harder time finding success.

This isn’t just a tagline or one of those “buzz phrases.” It is the truth. According to Adweek.com, almost 30% of the time a person spends online is spent on social media sites. The average adult has 5.5 accounts across social media and is active on 2-3 of them.…

Continue reading →

3 Easy Ways to Improve Your Content Marketing Results

It’s common for clients and in-house content marketers to shift their focus and retool their strategy after the initial launch. Managing SEO, inbound links, and social traffic is a learning experience, and many realize that their goals have changed.

Unfortunately, changing your plans can get expensive when it’s not done right. Here are a few ways to improve your content marketing to meet your goals, without driving your budget into the ground.

Evaluate Your Goals and Target KPIs

While all businesses care about the bottom line, it’s a common mistake to expect your content to immediately tie back to sales. Instead of community building, many companies focus on immediate ROI and leads generated per post.…

Continue reading →

Streamline Your Local SEO Efforts

SEO is one of those tasks that can quickly feel as if it’s never done, or the work is endless. Especially in some areas where there are relatively few benchmarks or easy ways to organize your SEO efforts. It’s also unfortunate but true that working mostly from a computer can lead to several distracting habits, like obsessively checking email or social media updates.

Local SEO

So where local SEO is concerned, how can you optimize your own habits and organization so that you’re conducting a streamlined and efficient SEO project? We’ve gathered several tips to get you working smarter, not harder, on your local SEO.…

Continue reading →

What are the Top Marketing Managers Looking for in their Latest Branding Campaigns

Branding campaigns are a great way to increase brand awareness and develop or strengthen a brand image. Often these are the main aims of branding campaigns, as opposed to bringing in leads or increasing your conversion rate.

One of the most popular ways of enhancing a branding campaign is through promotional products, a proven method for improving brand awareness.

Incorporating merchandise into your campaign

Marketing managers are always looking for new and creative ways to improve when it comes to branding. Using promotional merchandise within your campaign can be an integral part of your strategy that may even become indispensable in time.…

Continue reading →

4 Reasons Print is Still Valuable to Small Businesses

There is much debate over whether print marketing is dead or not as some argue that because we have entered the age of the digital, it has made print obsolete.

Print ad

However, there is plenty to suggest print is still extremely important and valuable in today’s business market. Mark Ritson, professor of marketing at Melbourne Business School says marketers are rejecting traditional media ‘at their peril’, and points out that 60 per cent of people still trust print advertisements.

Regardless of debates on the longevity of print, many businesses can still benefit from investing in it now. Especially small businesses and startups.…

Continue reading →

The Power of Video for Growing Businesses

When it comes to successfully growing a business in the age of the internet, few tools are more powerful than video. It can be used in dozens of different ways and is exponentially more compelling than any other form of marketing or branding.

Vlogger creates a marketing video

Unfortunately, with so many different possible strategies, brands often get confused by which ones to implement for best results. In order to point you in the right direction, we’ve uncovered some of the top-returning strategies for 2016 and beyond.

1. Develop a Robust YouTube Channel

YouTube is the place to begin. Despite the fact that there are 4 billion video views per day, only 9 percent of small businesses leverage the platform.…

Continue reading →

“Local” Marketing is Essential for Construction Trades

Marketing isn’t rocket science, but many companies waste time on the wrong strategies. Small roofing contractors usually service the local community, so putting a huge amount of time and effort into a flash website might not be money well spent if most of your new business is word of mouth referrals.

Contractors

Building Brand Loyalty

Whilst you shouldn’t pour all of your energy into digital marketing, you do need to spend some of the budget promoting your business online. The majority of customers will do a quick search online before they hire a construction tradesman, if only to make sure there are no negative reviews.…

Continue reading →

Why Your Small Business Needs a Website

Many small business owners make the mistake of believing that their company can do without a website. With small businesses often targeting people in the local area and surrounding areas, it’s no surprise that many small business owners tend to think that the world of the internet is best left to the larger, global corporations. However, times have changed and whilst this may have been true a few years back, more and more people are searching for small, local businesses online. Because of this, businesses of all shapes and sizes from roadside stalls to huge global companies can all benefit from their own business website.…

Continue reading →