POST CATEGORY : Marketing

Even The Smallest Home Businesses Need An Online Marketing Plan

Even if you are simply a crafter making natural skin care products, jewelry, or you are an artist painting watercolors, you still need to market your business if you want to sell the things you are creating. As a creative person, you’d probably love to do something your enjoy for a paycheck. And, it is possible, if you set up an online marketing plan.

Online marketing lady with megaphone

Yes, these types of items can sell great locally, whether you are selling them in a store as a consigner, or you are selling them at a local arts and crafts show. However, you can make more money making them available in more places, like around the world, simply by being online.…

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3 Ways User Reviews Can Impact a Small Business’ Local SEO

Some 88% of online users read reviews to determine the quality of a local business. If your businesses’ customer reviews are not visible on Google and the other various online platforms relevant to marketing your business, that one glaring fact alone should be all the inspiration you need to get started – PRONTO!

User reviews impacts local SEO

If you’re still not convinced, or don’t know where to get started with an SEO Company, keep reading to learn more about how reviews impact your business’ local search rankings, and some tips about how to get more honest-to-goodness reviews posted about you, your employees, and your products.…

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Business And Marketing: Local, National and Global Considerations

When it comes to a topic as broad as business and marketing, it’s smart to approach the topic from several perspectives in order to achieve the maximum potential for success. One set of decisions that you’ll have to make thoughtfully include the ideas of local, national, and global reach.

Businessman holding globe

Because the internet, through various online means, connects the entire world, your reach is essentially unrestricted. However, that doesn’t mean that just because you can get your message everywhere, it’ll be responded to in the same way by various audiences. So, during every phase of your branding process, consider global thoughts, national techniques, and local search methods.…

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How to Start a Blog for Your Small Business

Starting a blog for your business takes a slightly different approach than starting a personal blog. Your business blog can be a marketing vehicle, but rather than a constant sales pitch, it should be a source of credible information for your customers. Done right, it can showcase your brand and increase customer engagement.

Establish Your Goals

Before you start blogging, establish your goals. What is it you hope to accomplish? Some common goals include:

  • Increasing sales
  • Increasing customer engagement
  • Building your email list
  • Distinguishing your company from the competition

Simply having goals isn’t enough. Use the SMART goal approach to make sure you’re setting achievable targets.…

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Social Commerce: How Social Media Can Have A Major Impact On your Business

These days, social media is everywhere. It’s hard to think of a brand or a business that doesn’t have a presence on social media that they’re using to their advantage.

Social commerce concept

We all understand the dangers of using social media as part of your marketing plan – bad reviews, tasteless tweeting, and of course, the trolls – but what about all the positive impact it can bring?

Communicate directly with your customers

Have you just received a new shipment of a highly sought after product? Or are you having a huge sale? Social media is the fastest way to ensure this information reaches your customer base.…

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3 Tips For Marketing Your Small Startup

When you start a new business, even a small one, you want to have a marketing plan in place. Even small businesses that run out of homes, or only set up at craft markets and farmer’s markets, need to have a marketing plan. How else will people know you’re on Etsy or that you will have a table at the local business expo.

There are a few things that go into marketing a small business. You don’t simply want to have business cards and have an ad in the local paper. You don’t want to just have a website, but not utilize all of the ways out there to share that site and attract people to it, as well as get people to stick around.…

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5 Factors Every Business Website Owner Should Consider

Is your business website producing the results you want? You may be losing website visitors, business leads and potential shoppers and customers simply because you haven’t taken some simple actions. Below are five of the main factors every business website owner should consider.

Business website

SEO

Search Engine Optimization has the potential to send huge numbers of website visitors and shoppers to a business website for many years to come. However, if you don’t do the groundwork when your website is being developed, it becomes much more difficult for search engines like Google, Yahoo! and Bing to find your website.

One more thing: You should consider focusing on local SEO.…

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5 Proven Ways to Leverage The Power of Print Marketing

Although the days of the print industry appear to be in jeopardy at the hands of a digital age, the effectiveness and power of physical media is far from gone. While the continuing uprise of the online world has created a marketing platform larger than marketing strategies can keep up with, this country has shown the age of physical promotion isn’t in fear of being at an end.

Woman reading newspaper

Billboards to brochures that draw the eye have been seen supporting businesses worldwide for decades, defining a company’s voice to connect with passers by and prospective buyers alike.

Appeal to your demographic

Considering where your promotions will be and who you are hoping to engage with is the first step toward success in print media.…

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4 Ways CEOs Can Effectively Build Their Personal Brands

As a CEO, you have a lot on your plate. All of the responsibilities in front of you make thinking about anything other than the company seem downright impossible. Furthermore, thinking about yourself and your own career can seem like a ludicrous proposition. But that’s exactly what forward thinking CEOs do – they think about themselves from time to time.

Super CEO

4 Ways to Build Your Personal Brand

Regardless of whether you anticipate staying in your current role until retirement, or feel weary about your future with the company, it’s imperative that you build your own personal brand. Not only does brand building open up future job opportunities, but it also exposes you to things like paid speaking engagements, book deals, and industry recognition.…

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Brand Love: 4 Fresh Ways to Create Customer Loyalty

What does Tom’s, SoulCycle, Apple, and YETI Coolers have in common? They all have a powerful cult following of devoted customers ready to talk about the brands they love to anyone who will listen. Leaders in their respective markets, these companies have successfully cultivated fans who drive profit through repeat business and create new customers through word of mouth.

Seller and customer at market

Brand love constantly spawns new customers at no additional expense to the company.

Here are 4 ways you can help transform customers into walking advertisements for your brand.

1. Leverage Communities, Not Influencers

Over recent years, budgets have shifted from traditional advertising to bespoke influencer marketing campaigns.…

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