It is already autumn, and this time of year can be one that can seem to fly by before you know it when you run a retail business. Almost all retail businesses see an increase in sales either before Christmas, if they sell things that people tend to buy as gifts or which people use in their homes over the festive season, or after Christmas, when traditionally there are the best offers and bargains to be had, and so this is really the time of year to make any changes to how you do things that can help you get more from this period.…
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How to Increase Exposure for Your Small Business
Are you looking to take your small business or start-up to the world? Here are a few expert tips on how to increase exposure for your business:
Optimise Your Website for Local Searches
Many small businesses rely on local customers for their initial success. There are a few exceptions when it comes to ecommerce, but the best clients and customers often end up being those that are based in the area. With that in mind, it’s important to optimise your business website so that it appears in local searches.
Here’s a quick guide to get you started with local SEO.…
Continue readingHow Smart Video Screens Amplify In-Retail Engagement
The local store is evolving. As retailers rally to prove their value to shoppers, stores are re-emerging as hubs for local communities. And one of the most effective methods of retail experience differentiation is the use of relevant, targeted, vibrant infotainment content to keep shoppers engaged.
Since the rise of ecommerce in the late 1990s and early 2000s, market analysts have predicted the demise of brick-and-mortar stores. After all, why travel all the way to a non-virtual store, subject yourself to long lines and a painful checkout process, only to cart all your goods back home?
Your morning shopping expedition to a physical store can be replaced by an online shop using your mobile device in half an hour on your sofa with a cup of coffee.…
Continue readingTargeting Your Ideal Pet Business Customer
Understanding your pet owners is crucial for your business to grow. By determining your ideal customers you’ll be choosing the best focus for all of your marketing efforts, making sure your communications are effective, timely and geographically appropriate.
Who do you want to talk to?
Start by researching your market and creating a profile of your ideal customer. This should include basic demographic information, such as:
- Age
- Gender
- Location
- Income
- Psychographic information such as interests, hobbies, lifestyle and behaviours
Building a basic picture of your target audience’s life will give you insight into the type of person who will potentially buy your services and the reasons why.…
Continue readingHow To Use Technology When Marketing Your Business
Using technology when marketing your business offers huge benefits. It’s easy to stick within your comfort zone, but learning new ways to use technology in marketing your business will definitely prove to be beneficial. Follow these tips when using technology in marketing your business.
Start using social media
Not only are the different social media platforms extremely popular in today’s culture, but they’re also free and offer a ton of great tools to help you connect with your customers. Use different platforms such as Facebook, Twitter, Instagram, and Pinterest to reach your customers as well as learn more about them.
Research all the ways to utilize each social media platform, such as Twitter chats and Google Hangouts that you can join to conversate about your business, customers, and feedback.…
Continue reading3 Tips for Marketing to Parents of Young Children
There’s a lot of money to be made in industries that gear their products or services toward young children and families. However, just because the main person using your products or services would be the child, your actual marketing is going to have to be focused on both parents and children if you want to find commercial success.
Because this can be a challenge for companies and brands new to the industry, here are three tips that will help you better market to parents of young children.
Play Up Being Environmentally Aware
Modern parents are very concerned with not only how a product will work for their child, but also how using the product will affect the environment.…
Continue reading6 Ways Small Businesses can Reach More Customers
After a few years of doing business you are definitely looking to grow and take your business to the next level. Here are 6 real life examples of strategies used by small businesses to drive growth:
Open a New Branch
Shake Shack founder Danny Meyer waited for nearly five years before opening the second location. He waited till the business acquired a faithful following and was known for products that people loved. From the first Shake Shack in Madison Square Park, the business has now expanded to more than 100 locations worldwide.
“We’re big believers in not overpromising and under delivering.…
Continue reading4 Ways a Marketing Database Guarantees a Steady Stream of Revenue
Want a business that stands the test of time? If so, you need to maintain a marketing database.Without it, your business simply isn’t going anywhere – period!
If you don’t have a clue what customers are buying, when they’re buying it, or how much each customer’s ultimately worth to your business; you’re missing a huge part of the marketing pie.
What a Marketing Database does for Your Company
1. CLTV
Calculating each Customer’s Lifetime Value to your company. You can’t price products and services to maximize profits and reduce costs without this information.
2. RFM
Understanding each customer’s Recency and Frequency, and overall Monetary value to the company.…
Continue readingKey Marketing Points For Small Business Physical Locations
With all the emphasis on digital marketing these days, sometimes it’s easy to forget that there’s also marketing to be done at your home base’s physical location as well, in the event that you have one. Whether it’s a small office, a suite in a strip mall, or a building of its own, make sure to use the fact that it exists in real space to your advantage.
A few ways of doing this will be to assess the basic condition of your building, consider the experience of entering the lobby, remember that the initial human connection has a huge impact on folks, make your environment as easy as possible to get to, and make the bridge between a good physical experience and a good online critique simple.…
Continue readingChoosing the Right Content for Your Inbound Marketing Campaign
Utilizing an inbound marketing strategy is a smart choice for any business. Inbound marketing allows you to reach multiple customer bases without exhausting your resources or sales staff.
Depending on your business model and available resources, there are many content driven campaign models that can work well for your company’s lead generation, but choosing the correct ones is imperative. Too many companies have focused heavily on brand driven content without considering conversion goals or where the lead may be in the sales funnel, which in turn depletes their marketing budgets and does not give them the quality leads they need.…
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