POST CATEGORY : Marketing

Could a Podcast Benefit Your Small Business?

If you’re running a small business, you’ve probably read dozens (if not hundreds) of articles telling you what you should be doing with your digital marketing. PPC, SEO, responsive websites, videos, infographics, content generation… it’s easy to find a veritable laundry list of ideas all meant to increase your exposure to new potential clients, or to stay in touch with those you do reach.

Podcasting for business

All of those content items are developed for a purpose: converting visitors into clients. But topical articles are just one piece of the puzzle. Increasingly, potential clients are wooed not just by finding the product or service they’re looking for, but by being reached on a personal level.…

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The Integral Nature of Optimized Internet Presence

Crunching Some Numbers

Approximately 90% of search engine traffic stays on the first Search Engine Results Page (SERP). Making your business appear in the results of the first page can definitely help generate proper leads.

Digital branding optimization

You’re going to need the assistance of a professional marketing organization who specializes in branding for the digital age. To that end, following are a number of things to consider before choosing your marketing agency.

A Wide Range Of Services

Proper branding requires more than one kind of search engine optimization. Certainly, SEO-rich content should be produced, circulated, catalogued, and available on your company website. But you’ve got to have outreach in social media as well.…

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How to Win in Retail by Utilizing Shopper and In-store Marketing Strategy (Infographic)

Every retailer in the world works hard to get customers in to their store. Shopper marketing plays a vital role in this area and it focuses on how you need to interact with the customer from the beginning to the end of a transaction. Getting the customer to your store is only half the battle and even when the customer is in your store you still need to tread carefully.

Shopper

Just because they are in your store doesn’t mean the job is complete and you need to make sure you make their stay as pleasurable as possible. For example, when you consider that 70% of shoppers use a mobile device in a store, how vital does good in-store WIFI become?…

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5 SEO Instruments to Make your Promotion Easier

SEO is an inbound technique in marketing that involves smart linking, keyword strength, and other methods so as to optimize a website to rank high on search engine. The main goal is to ensure potential clients who search for certain products and services find your business first.

SEO tools

In the modern day world, most businesses have known that Search Engine Optimization is of benefit to them. But the challenge may come in when it comes to cost. It is difficult for the Small business organization to hire an expert; with this, the term SEO becomes confusing to them. Here are 5 SEO instruments to make your promotion easier without struggling or spending a lot.…

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4 Reasons to Create a Video Case Study for Your Business

Steve Jobs once said that customers don’t know what they want until it’s been shown to them. The late entrepreneurial pioneer used this to Apple’s advantage, identifying a problem and solving it in the simplest, most approachable manner possible. The success of this method is unquestionable – Apple fast became the world’s most valuable company.

Apple Inc

You might have the best product in the world, but if customers don’t know how it will improve or simplify their lives, they will not buy into it. This concept forms the core of advertising and marketing, but is often neglected when it comes to constructing a company website.…

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5 Forgotten Offline Marketing Tactics That Work

With everyone using the Internet to look for information, shop, and connect with others, a lot of businesses have focused all of their efforts on implementing online marketing strategies. However, there are still several offline marketing tactics that truly work, and five of them are listed below. Keep reading to learn more about them, and consider adding them to your marketing plan.

Billboards at Times Square NYC

Free Promotional Items

Are you planning on attending a business conference? Do you own a retail location where your cashier can give a freebie with every purchase? Then consider having branded items made that you can then give away.…

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Five Things Your Small Business Website Needs

When you have a small business, it can be a great asset to be online. Your website can do a lot of good things for your little business. But you need to make sure you are using it to your best advantage. You don’t just want to set up a website and then do nothing with it again.

Business website design

Websites need updates, which is why having a blog is a great concept. If you don’t have a website, it’s time to get one. And, even if you do, make sure you have all of the following things on it so it’s doing the job you want it to.…

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Which Marketing Automation Tool For Your Small Business: GetResponse vs. InfusionSoft

Businesses that use marketing automation tools, see 53% higher conversion rates than companies who don’t, and an annual revenue growth rate that’s 3.1% higher than those who don’t.

Enough said.

This post compares two of the best marketing automation tools available, to find out which one is most suited for the needs of your small business.

Marketing automation tool: GetResponse vs. Infusionsoft

The marketing needs of small businesses vs. large businesses

Small businesses follow the same marketing strategy as a large business, but the implementation of the strategy would be completely different, because a large corporation has teams of people and a much bigger budget, whereas the marketing of many small businesses is left to the owner who also needs to perform the businesses’ core tasks.…

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10 Types of Link Building Habits you Should Prune Before Penguin 3 Hits

The contest for ranking on the first page of Google has never been more fierce. Bids for keywords on Adwords have reached astronomical heights, traffic from social media is proving to be difficult to convert and the SEO landscape has changed so much that it is becoming more difficult to rank successfully for a desired keyword. However, the sites that rank on the first page of Google reap the rewards of getting free traffic leads.

Google Penguin 3 update

Because webmasters know how lucrative it is to appear on the first page of Google, there’s a strong temptation to manipulate the organic search results with web and link spam, which is breaking Google’s Terms of Service.…

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4 Ways to Boost The SEO of Your Online Business or Website

You don’t have to be an SEO pro to boost your website rankings on Google.

I know it sounds hard to believe, but it’s true.

There are a whole bunch of small and even simple things you can do to help improve your website’s SEO.

SEO rocket launch

And in this post I am going to show you just how easy it can be.

Are you ready? Let’s go…

Add External Links

Everyone is obsessed with links when it comes to SEO, and for good reason. The way that Google ranks websites was originally based on links and today they still play a big part.…

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