POST CATEGORY : Marketing

7 Concurrent Marketing Strategies for Your Small Business Success

Your small business success is propelled by several factors. The most significant of which is marketing strategy.

Creating marketing strategy

You may have the best products and the best employees, but they may become useless without some regular and concurrent marketing programs. Selling is one thing, but marketing is something else. If you want to really succeed in growing your business, you should always have two or more marketing strategies that can be implemented altogether at the same time.

In the UK, most entrepreneurs are aggressively implementing various marketing strategies. Some of them give away promotional products, we will discuss this strategy later. Others are doing the same thing along with unique marketing approaches.…

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Beat Your Competitors with Video Ads

While digital marketing experts are convinced that video advertising is an efficient way of communicating with your current and potential customers, small and mid-sized businesses are still hesitant about it. This is mostly because of the lack of credible information about this great platform of advertising.

YouTube video ad

This guide is aimed to providing this vital information, which can help you reach the digital marketing goals of your business effectively and beat your competitors with video ads.

Why Video Advertising?

Statistics show that millennials and Generation Z are no longer dependent on newspapers for learning about what’s going on around them. Instead, they depend on social media websites for this purpose.…

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Why Is PR So Important For Your Business?

The implementation of a successful PR strategy is a very complicated process. PR involves a number of techniques used in other kinds of marketing and this usually confuses many new business owners.

Public relations (PR)

You need to understand the importance of PR before you start coming up with the best strategies to implement.

What does PR entail?

According to FinemanPR.com, “public relations is changing radically and becoming more dynamic.” To understand the importance of PR, you need to figure out what it entails.

However, there is no straight answer to this question because every PR strategy is custom-made to a specific business just like a well-executed marketing plan should be.…

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6 Text Message Marketing Best Practices

Moving beyond email-only marketing to a multi-channel approach to drive more revenue from existing customers is a powerful strategy for small- to medium-size businesses (SMBs).  In fact, for SMBs, targeted, multi-channel marketing is no longer just a good idea, but a necessity for growth.

Text message marketing

Marketing messages sent by text have become an important component of a multi-channel mix that works. Text messages are one of the most cost-effective, efficient tools for communicating with customers. According to data from thousands of campaigns executed for its hundreds of SMB clients, marketing automation service provider eRelevance Corp. reports 39 percent of lead conversions across digital channels come from text conversations.…

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Startup Shortcuts: Smart and Cents-able Ways to Make Your Little Business Look Like a Big Player

Starting a new business takes a lot of time: you have to decide between forming a corporation or an LLC, you have to find the right people to employ, and you have to build a website and/or find a brick-and-mortar building to rent or buy. When you first start, it may seem like it’ll take years before you are noticed by anyone.

Appear bigger

Fortunately, there are things that you can do while you’re still growing to make your business look like a real player. If you do a few things correctly, people will start taking notice of you sooner rather than later and you can claim your market share sooner than you might think.…

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Why User Experience is So Important in Business

Some businesses that don’t fully recognize how critical the user experience is end up facing financial difficulties early on, and can even end up folding if they don’t implement critical changes quickly. Your business can offer consumers everything that they want tangibly, but if the user experience is lacking, they just won’t feel compelled to give you their business. Your customers may not tell you to your face that their experiences with your company isn’t up to par, but they generally give enough context clues for business owners to figure it all out.

Business website users

Sometimes it’s long lines that turn customers off, and in other cases it can be as simple as a clerk that fails to meet every customer with a smile.…

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A Business Case for Cashback Marketing

You can get cashback on pretty much everything these days, but what is cashback marketing and how does it work? Cashback marketing provides money back to customers when they make specific purchases. This might seem too good to be true for the customer, who would likely have made those purchases anyway. You might also question what benefit it has for the cashback website, or for the company selling the products. It works like a “revenue share model” for the providers, which benefits them, as well as the customer and the merchants who partner up.

Cashback marketing is increasing in popularity

The cashback model is becoming increasingly popular within this digital era, as it’s a powerful way for companies to reach a larger audience, increase their revenue and also reward their loyal customers.…

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Reach the Right Customers with These Search Marketing Tips

Through strategic outreach programmes and carefully tailored content, small businesses can begin to make their online presence felt and climb up the search engine rankings in a process known as Search Engine Optimisation (SEO).

Search engine marketing (SEM)

Search marketing enables you to optimise your website to attract the your target audience. As many as 59% of small businesses predict that over a quarter of their revenue will be generated online in the next five years, making search marketing is increasingly important.

But diving in at the deep end and expecting to float is never a good way to begin any venture. Digital marketing experts take years to master and perfect their craft, learning exactly which keywords to target and focus on at any given time.…

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Marketing Tips to Create Demand for Your Product

In the world of marketing, demand creation is the process of creating demand for specific products where none might currently exist. Sometimes called push marketing, creating demand is far more involved– and perforce, often more expensive– than traditional marketing and branding, which typically seeks to meet or satisfy existing needs.

Create demand and sell!

Often, business or startup owners realize they need to generate demand when their innovative and new service or product sits on the market with only a few, intermittent buyers. Even if it could be an industry game changer, it’s not uncommon that only early adopters will take a chance with an unfamiliar brand.…

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Print Marketing: Why it Matters and How to Use it

Large format printing

While champions of the digital era will have us believe print is dying out, you only need to look around you to see that print marketing is still very much alive and well. On any given day, we’re bombarded with billboards, magazines and posters – all pointing us towards a product, service or brand – and whether we realise it or not, these marketing materials influence our buying behaviour.

Today, we’re throwing the spotlight on the print industry. We’ll be looking at everything from high street flyers and business cards to retail window clings and magazines – exploring how and why print still works as an effective marketing strategy.…

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