POST CATEGORY : Marketing

5 Online Tactics Small Businesses Must Use To Catch Up With The Big Players

If you run a small business it might feel like a struggle keeping up with the big players in your industry, but these days you have an advantage. It could take a large company months to implement something, whereas you could do it within hours. You have so much opportunities when you don’t have to ask anyone for permission. You’ll want to maximize your chances of success, so let’s look at some of the specific things you should be trying out.

Working on online marketing tactics

Write New Autoresponder Emails

A lot of big companies don’t want to take risks when they’re writing emails, which means they are potentially losing out on millions of dollars.…

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Targeted Facebook Ads: How They Work and How to Make Them Work for You

For small- to medium-size businesses (SMBs), targeted marketing is a powerful tool for better customer connections.

Targeted marketing

“Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to a return on your marketing investment. We see that every day with our SMB clients,” says Bob Fabbio, CEO and co-founder of eRelevance Corp., a marketing automation service for SMBs.

You may be familiar with targeting and segmentation for email marketing, but it should be part of every campaign, across all channels, including social media advertising.

Targeted Facebook ads can help nurture contacts by displaying your marketing message directly on their Facebook Newsfeeds or other position on their Facebook pages using the custom audience feature.  …

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How Do You Stay Ahead Of The Game In The SEO World?

The world of is quite complex, and you must ensure you are ahead of the game in the new year. There are several different SEO techniques that you may appreciate, and you will find your business performing well when new customers find your site. Have a look at each tip on the list, and ensure you have attempted as many techniques as possible. This article explains how you may become a master of your own SEO using simple methods.

SEO

#1: Social Media

There is quite a lot of social media content online that you may enjoy, and creating social media content produces a new layer of media your customers will enjoy.…

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Building Brand Recognition: The Nuts and Bolts of Local Business Marketing

Branding is something we normally associate with large international businesses like Starbucks, McDonald’s and Coca-Cola. But, on a local level, small businesses can benefit from introducing branding to their marketing efforts too, as it will help to boost their page rank and profile.

Online marketing for local business

The mistake that’s most commonly made by local businesses is trying to compete with national brands on their level. Trying to keep up with these brands when it comes to prices or selections will put a local business at an immediate disadvantage. Instead, as a local business, you should be playing to your strengths, which are trustworthiness, personalized services and the quality of your product / services.…

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How to Advertise on Facebook Profitably for Small Businesses? (Infographic)

As a small business, you want to generate leads and sales quickly but you don’t have a hefty marketing budget set aside every year to ‘build your brand’. Traditionally, advertising has been correlated with spending large amount of money for brand awareness, especially when TV and radio are the only broadcast mediums available. With the advent of social media, we have at our disposal, a direct marketing tool for growing our business predictably without exhausting huge budget. And that is Facebook.

Facebook app

Facebook is ideal for small businesses because its granular targeting options allows you to focus your limited budget on where it matters.…

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Why Email Marketing Tools Are Costing You More Than You Think

As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently grow the way they once did.

Email marketing tool

Here’s why:

The Price of Limited Reach

Cheap and easy. That’s how email marketing tools promote their value. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee.…

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Content Marketing SEO Strategies For Service-Based Businesses

Many service-based small businesses gain traction due to word-of-mouth referrals and community presence, but lack when it comes to content marketing for SEO. Unfortunately, small businesses are much slower to adopt marketing strategies than newer startups or corporate companies. However, small businesses need to compete to get their services to a wider audience, too. And according to several studies, the foundation is there. Most Americans would prefer smaller businesses in order to support local economy and receive more personal service. With 543,000 new small businesses sprouting each month, pressure to compete is fierce.

Content marketing

Some treat SEO and content marketing as if they’re two separate entities, but the truth is, they overlap and blend together to make a perfect pair.…

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Why It Is Important to Use Architecture and Design to Build Your Brand

We are currently living in hyper-visual age. For modern businesses, everything from the furniture to the décor in the break room has to be aesthetically satisfying. This is because brands and their corporate environments are becoming increasingly intertwined.

Architectural design for branding

Your workspace is an extension of your brand narrative. Since social media has made it easier than ever to share this narrative, the details must be used for maximum value and exposure. While commercial architecture is a relatively new discipline, it is growing in significance for startup companies and non-traditional ventures.

This guide to the benefits of commercial architecture and design will explain why it is essential for the strength of your brand.…

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3 Tips for Picking a Theme For Your Ecommerce Website

For an ecommerce website, there are a lot more moving pieces to worry about logistically than with just a basic website. One of these components is that of the functionality of the business-end of your site. Without properly promoting your business and allowing for products or services to be purchased, your ecommerce website really isn’t fulfilling its purpose.

Fashion ecommerce site design

So to help you ensure that your ecommerce website can do exactly what your business needs, here are three tips for picking the right theme for your website to prosper.

Choose Functionality Over Flash

Although having a good looking website is important for marketing and branding purposes, if your visitors can’t use your website for their desired purpose, the look and feel of the site is really a moot point.…

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Blog Marketing Tricks You Should Try

Do you have a blog? How many people are viewing it on a regular basis? That number will greatly depend on how much work you are putting into marketing that blog. If you want to get people to check out what you have to say you need to show them that you actually have something to say.

Blog marketing

Even if your blog is more of a personal thing and you don’t need it to convert readers into buyers you still want to have people looking at it. What’s the point in blogging if no one is there to read your blog.

Pay Attention To Holidays

Holidays are an excellent way to get viewers to your blog, especially if you use them for content.…

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