POST CATEGORY : Marketing

10 Simple Tips to Improve Telemarketing Results

Telemarketing companies can make themselves more competitive to retain and recruit new business through a wide variety of strategies. After all, the best way to convince someone to use your services is to show them the result of past success with other clients. You’ll prove that you know how to help them generate more sales.

Telemarketing agent

However, cold calling is emotionally difficult for agents. Merely handing an agent a list of telephone numbers to call and some instructions on what type of results you expect is a recipe for failure. Chances are good that the agent will be nervous, and this uncertainty will be reflected in their voice.…

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9 Personalized Gift Ideas to Give Clients in 2017

Most of us have received a gift from our professional connections at some point in our careers.

When I look back, the very best gifts I’ve been given over the years have been those that come from the heart – when a customer or other contact has given me something that makes it obvious they took just a little extra time to make it special.

Wolf coffee mug

Heartfelt gifts such as a card with a special message, or a coffee mug or pen with my name, or favorite saying of written on them are always a treat when compared to generic gifts that just anyone can buy without putting much thought into them.…

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5 Online Tactics Small Businesses Must Use To Catch Up With The Big Players

If you run a small business it might feel like a struggle keeping up with the big players in your industry, but these days you have an advantage. It could take a large company months to implement something, whereas you could do it within hours. You have so much opportunities when you don’t have to ask anyone for permission. You’ll want to maximize your chances of success, so let’s look at some of the specific things you should be trying out.

Working on online marketing tactics

Write New Autoresponder Emails

A lot of big companies don’t want to take risks when they’re writing emails, which means they are potentially losing out on millions of dollars.…

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Targeted Facebook Ads: How They Work and How to Make Them Work for You

For small- to medium-size businesses (SMBs), targeted marketing is a powerful tool for better customer connections.

Targeted marketing

“Sending relevant marketing messages on topics that matter to your audience is a proven formula for success—and a fast track to a return on your marketing investment. We see that every day with our SMB clients,” says Bob Fabbio, CEO and co-founder of eRelevance Corp., a marketing automation service for SMBs.

You may be familiar with targeting and segmentation for email marketing, but it should be part of every campaign, across all channels, including social media advertising.

Targeted Facebook ads can help nurture contacts by displaying your marketing message directly on their Facebook Newsfeeds or other position on their Facebook pages using the custom audience feature.  …

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How Do You Stay Ahead Of The Game In The SEO World?

The world of is quite complex, and you must ensure you are ahead of the game in the new year. There are several different SEO techniques that you may appreciate, and you will find your business performing well when new customers find your site. Have a look at each tip on the list, and ensure you have attempted as many techniques as possible. This article explains how you may become a master of your own SEO using simple methods.

SEO

#1: Social Media

There is quite a lot of social media content online that you may enjoy, and creating social media content produces a new layer of media your customers will enjoy.…

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Building Brand Recognition: The Nuts and Bolts of Local Business Marketing

Branding is something we normally associate with large international businesses like Starbucks, McDonald’s and Coca-Cola. But, on a local level, small businesses can benefit from introducing branding to their marketing efforts too, as it will help to boost their page rank and profile.

Online marketing for local business

The mistake that’s most commonly made by local businesses is trying to compete with national brands on their level. Trying to keep up with these brands when it comes to prices or selections will put a local business at an immediate disadvantage. Instead, as a local business, you should be playing to your strengths, which are trustworthiness, personalized services and the quality of your product / services.…

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How to Advertise on Facebook Profitably for Small Businesses? (Infographic)

As a small business, you want to generate leads and sales quickly but you don’t have a hefty marketing budget set aside every year to ‘build your brand’. Traditionally, advertising has been correlated with spending large amount of money for brand awareness, especially when TV and radio are the only broadcast mediums available. With the advent of social media, we have at our disposal, a direct marketing tool for growing our business predictably without exhausting huge budget. And that is Facebook.

Facebook app

Facebook is ideal for small businesses because its granular targeting options allows you to focus your limited budget on where it matters.…

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Why Email Marketing Tools Are Costing You More Than You Think

As technology and consumer expectations evolve at dizzying rates, now is the time to reboot (or at least re-think) the way you approach your marketing. The email marketing software that may have once worked for you has become yesterday’s legacy tool for small- to medium-sized businesses (SMBs). Today’s SMBs can no longer effectively and efficiently grow the way they once did.

Email marketing tool

Here’s why:

The Price of Limited Reach

Cheap and easy. That’s how email marketing tools promote their value. Dig deeper though, and you’ll quickly find that what you don’t get from them is costing you far more than the monthly subscription fee.…

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Content Marketing SEO Strategies For Service-Based Businesses

Many service-based small businesses gain traction due to word-of-mouth referrals and community presence, but lack when it comes to content marketing for SEO. Unfortunately, small businesses are much slower to adopt marketing strategies than newer startups or corporate companies. However, small businesses need to compete to get their services to a wider audience, too. And according to several studies, the foundation is there. Most Americans would prefer smaller businesses in order to support local economy and receive more personal service. With 543,000 new small businesses sprouting each month, pressure to compete is fierce.

Content marketing

Some treat SEO and content marketing as if they’re two separate entities, but the truth is, they overlap and blend together to make a perfect pair.…

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Why It Is Important to Use Architecture and Design to Build Your Brand

We are currently living in hyper-visual age. For modern businesses, everything from the furniture to the décor in the break room has to be aesthetically satisfying. This is because brands and their corporate environments are becoming increasingly intertwined.

Architectural design for branding

Your workspace is an extension of your brand narrative. Since social media has made it easier than ever to share this narrative, the details must be used for maximum value and exposure. While commercial architecture is a relatively new discipline, it is growing in significance for startup companies and non-traditional ventures.

This guide to the benefits of commercial architecture and design will explain why it is essential for the strength of your brand.…

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