POST CATEGORY : Marketing

Chat Bots 101: Background and Key Issues to Consider Before Incorporating Them Into Your SMB eCommerce Strategy

Thanks to artificial intelligence, chat bots essentially have all the answers. Just ask one for a recommendation on a customer service tool that would allow your business to easily and cost-effectively improve the customer experience by providing instant, automated and personalized interaction at every touchpoint, and it would probably tell you to invest in a chat bot.

Chat bot

Not only would that chat bot be perfectly accurate and helpful in doing so, but it would also make the recommendation without a hint of the annoying false modesty to which humans are so prone. Just one of the ways these tools are, perhaps, our better.…

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4 Simple SEO Tips for Physical Businesses

There are thousands of online businesses that require certain marketing tactics to bring them customers and attention. However, if you’re a business that deals only with physical customers – such as a law firm, dental office, real estate agency, or medical clinic – it’s important to use tactics that work on a local level.

Physical store SEO

You should be employing certain local SEO tactics that appeal to those in your area. Marketing to the online masses will be a waste of time and money since only a fraction of those who see your ads will be near your business. If you’re looking to target the right customers and increase business, here are some local SEO strategies you have to try.…

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Evergreen Content Marketing Strategies That Still Work in 2017

A lot of posts online define evergreen content marketing, but they don’t really offer any real strategies to use. Evergreen marketing at its core simply means using strategies that won’t go stale quickly.

Evergreen content marketing strategies 2017

This excludes pretty much all forms of popular marketing methods such as email blasts, social media posts, trending topics, news, PPC, and promotions/sales gimmicks where prices/products can change or an influencer may lose their relevance with the market (ie., “You Can Get This Right Now For Just $19.97!” or “Kanye West Says Our Vodka is the Best!”).

Evergreen, just like the type of tree, lasts through the ages.…

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Business Blogging: Why Should You Narrow Your Blog Niche

In business niche, most people when starting a blog write about lots of stuff. And it’s normal for this to happen if you have a great imagination and are inspired by many things around you. Moreover, it’s not bad to vary your business-related topics and to read about various things, but at the same time, it would be a very good idea to narrow your business blog niche. Here is a couple of reasons why.

Business blogger

It’s Easier to Write

Having a particular niche in mind makes it easier for you to focus and to gather information. Ideally, you should choose a topic you are really passionate about, so the articles will just flow.…

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Local SEO: Does Where You Host Your Website Really Matter?

While it’s still open to debate on any given day, up to a third of Google searches are for local businesses. The search engine provider has also stated that local searches on mobile devices are growing fifty-percent faster than other types of queries.

Local SEO

If you own a local small or medium size business, you could be losing hundreds, even thousands of potential customers if your web hosting isn’t up-to-par. Considering we’re in the middle of yet another online boom period (ie., local search), you need to make sure your SEO plan is leaving nothing to chance.

What’s up-to-par mean when considering hosting providers?

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4 Small Business Marketing Techniques Every Entrepreneur Should Know

Small business marketing is a fundamental element to the success of the venture. It is critical that entrepreneurs understand the impact of several different marketing techniques and how to employ these skills into their own marketing campaign.

It is marketing

A successful marketing effort will drive the expansion and development of any small business. As an entrepreneur, it is evident that a person understands the importance of independent research moving forward. Take a closer look at a few of the more conventional and common marketing efforts that every new business owner should know.

A well-built website

One of the most powerful marketing tools for a small business is a well-built internet site.…

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Your Next Business Card: What You Need to Do Differently (Infographic)

Do you know where your business card is right now? Here’s a hint: it probably isn’t with the person you gave it to. Nearly 90% of business cards don’t survive more than a week before the recipient tosses them into the trash. But what about that other 10% of business cards—and more important, how do you make sure your card is in that category?

Business card garbage

The other 10% of business cards are the successful designs. These are the cards that are so beautiful, clever, or creative that the recipient can’t possibly fathom throwing them away. And with help from Company Folders’ design services, you can make sure your business card is one of them.…

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7 Traits Every Successful Brand Logo Has In Common (Infographic)

Is your brand logo working the way it should? No, it’s not a trick question. This is a serious topic that every business needs to consider. If you haven’t started your business yet, this question should still be on your radar—after all, it’s better to know your logo will work than to just create one and hope it works.

Logo recipe

According to Company Folders, every successful brand icon works for its parent company because it has 7 necessary components for a good logo. But what are these components, and how you can you implement them in your next design?…

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I love Those George Foreman Commercials And InventHelp

Many companies and entrepreneurs need a regular stream of new ideas in order to expand or even stay in business. Individuals who have a talent for invention often need someone with business sense who can not only promote an idea but also ensure it is properly patented. Thankfully, there is platform where inventors and those in need of inventions can meet each other. It’s called InventHelp.

InventHelp logo

Have you seen those commercials with George Foreman? It’s Time to call the friendly staff over at InventHelp to fuel your next invention!…

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How to Choose the Best Trade Show Booth for Your Business

Would you ever consider opening a dollar store on Rodeo Drive? Of course not. No self-respecting ‘Rodeo-ite’ would be caught dead walking into a dollar store after stepping out of their Aston Martin that only gets driven on Tuesday!

They’d instantly become the laughing stock of all their friends, and celebrity gossip columnists would have a field day, right? Location is important. Location, location, location.

Here’s how to choose the perfect trade show booth, to maximize exposure and brand impact on all who’ll attend your next event:

Study the floor plan prior

If you have no clue how trade shows work, find someone who does who can go over the floor plan in advance with you and your team.…

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