POST CATEGORY : Marketing

The Different Parts of Branding – Explained

We live in an age where customers are not always going to be happy just going to the cheapest option, especially in certain areas. Instead, branding is becoming more and more important.

Apple Macbook Air brand

It doesn’t matter if you are a small business, large business, online company, B2B, or anything else. If your brand isn’t on point, customers will be more leery of turning to you in the long-term. Sometimes, this is money you can’t afford to leave on the table.

Of course, this doesn’t answer the question—what is branding exactly? Learn not just what branding is, but all the different ways it seeps into your business’s operations, and how to make sure you’re doing it right.…

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3 Professional Services Marketing Questions Answered

Professional services marketing is ever-changing. There’s a lot that goes into marketing, and when a business is small, it’s not uncommon for mistakes to be made and questions to go unanswered.

Service marketing

Whether you’re a business owner or a marketer, you can use these tips to help properly market a service:

1. Social Media: How Does It Help?

Social media connects businesses to billions of people. A lot of traffic is driven to websites and turned into leads thanks to social media, and everyone is doing it. Businesses have social media presences just to avoid missing the trend, but a lot of professionals don’t know how social media is helping them attract new clients.…

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4 SEO Tips Small Businesses Can Implement Today to Increase Visibility

Small businesses just starting out online are at a disadvantage compared to businesses that have been online for years. The idea of overtaking Amazon, a Fortune 500 company or a large law firm that has a long presence on the Internet, can seem daunting and impossible.

SEO analytics

And while these entities do have the advantage of age and years of search engine optimization on their side, small businesses can still compete.

You can get your business to the top of Google and increase your visibility, but it will take time. A lot of hard work and effort needs to go into your online advertising much in the same way it has to go into your offline advertising.…

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9 SEO Strategies for Ecommerce Marketers

The relevance of SEO to businesses is a topic of constant debate but statistics show that 30 percent of traffic comes from organic searches. 30% is a significant amount and should not be taken for granted by business owners, no matter how big or small.

SEO strategy

Understanding SEO better will show how important it is. It should be part of any ecommerce business’ marketing strategy. SEO should be given importance because:

  1. It is an investment with high ROI
  2. It impacts how buyers research products, and how they mature through the sales cycle
  3. It multiplies the impact of other marketing efforts
  4. It builds trust and credibility among customers
  5. It allows a brand to stay ubiquitous
  6. It provides opportunities to compound traffic while improving overall SEO profile

It is sad that some people cannot see it but SEO is really important.…

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Feature: NJ SEO’s Matt Anton on Keeping Up with SEO Trends

SEO or “Search Engine Optimization” has never been so difficult a puzzle to figure out as it is today. There are so many ranking factors to take into consideration (it’s said to be 200, but Moz debunked it.) If the figure itself isn’t overwhelming, try this: None of those factors are publicly announced, for some obvious reasons.

SEO trends

The ranking based on the importance of those factors are largely unknown – only a few experts attempt to decipher the ranking factors by observing the available analytics data and the impact on SEO tweaks made. Those are some of the things that make SEO challenging today more than ever before.…

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SEO School: Things About Quality Backlinks Every Business Owner Needs to Know

If you want to make sure your target audience finds your website online, it’s important that they can find you in the search engines.

Many people will immediately go to Google or another search engine these days to begin their research and find what they are looking for—and you want them to find your website.

SEO

The way to do this is through good search engine optimization (SEO). This is one of the most important online marketing strategies, and it focuses on making your website more visible in the search engines.…

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5 Advantages of Traditional Marketing Over Digital Marketing

One of the major goals of every business is, of course, to grow and maintain a strong and loyal client base. A key factor in achieving this is to promote the products and services of the business through advertising. This can be done through newer digital marketing strategies that utilize social media, among others, as well as through established and more traditional marketing methods.

Print magazine ads

But while digital marketing can possibly reach more people quicker, there are still some advantages of employing more traditional marketing methods.

1. Easy to reach local audience

When your target group of customers are the local consumers, then a radio ad is definitely one of the most useful marketing method to employ.…

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Why You Should Consider Using AI in Your Marketing Strategy

Are you struggling to communicate with your customers at all times? Fortunately, artificial intelligence (AI) can help you to improve your marketing strategy. In fact, it is estimated that the AI market will have a $5.05 billion revenue by 2020, and is a factor that will dominate the marketing industry in 2017. So now is the perfect time to incorporate AI into your own strategy.

So what is AI?

The first thing to do is understand what exactly AI is. It sounds like some form of futuristic technology, but it is in fact not a new concept. In fact, the term was coined by Stanford researcher John McCarthy in 1956.…

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The Dos and Don’ts of Business Directories & SEO

You’ve heard it before – listing your small business or professional profile in online business directories is great for SEO. And, it’s true. It doesn’t matter if you’re an entrepreneur like Alex Perdikis or a small-business owner looking for investors or building a web presence, online directories offer some the best SEO bang for the buck.

Online directory

The kicker is that botching the job can do more harm than good. Here are the Dos and Don’ts of business directories and how you can effectively use them to boost your SEO.

Do: Make Sure It’s Right

Business directories are different – some provide ready-made listings and others count on submissions.…

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PPC Growth Hacks That Will Improve The ROI For Small Businesses

Your business would love to generate a positive ROI, as it is the goal of any business whether build online or offline. Perhaps, PPC is a great platform to showcase your business and products/services to your interested customers in the digital market.

PPC ROI

Many times business owners struggle to find the right and effective advertising strategies that work to deliver profitable online marketing ROI.

Small businesses who are trying to establish an effective online presence should better have a look at PPC. As PPC is one of the quickest and fastest ways to target potential customers and improve the return on online marketing investments.…

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