POST CATEGORY : Marketing

Why is B2B Market Research So Important?

B2B research stands for Business to Business research and is essential when it comes to developing your business. The difference between B2C and B2B is simple. B2B research refers to the end user be an individual while B2B market research is when the end user is another business/ corporation.

Market research

Market research is never really finished or completed as the world is constantly evolving and changing, and as a society we are constantly updating our thinking and discovering new experiences. Media and technology is a huge factor as to why the world is constantly changing. This is because as old habits disappear, new values and behaviours begin to emerge, meaning that we see new customer segments come and go.…

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Target The Competition With Better Sales Leads: Here are 4 Must-Dos

When you’re a small or medium-sized business, the competition can seem daunting. They have millions to spend on advertising campaigns and massive sales teams that can reach out to generate more B2B sales leads than you could possibly imagine.

Small business wins sales leads

Don’t be cowed by big business – as an SMB, you may have advantages you haven’t thought of that can help you beat the big companies to the punch, or win over their existing clients. Their clients could be a prime target for your lead campaigns if you develop an effective strategy for winning them over.

Below are the core concepts your lead generation campaign must include to win over new customers.…

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3 of the Best Email Marketing Platforms for Maximizing Your Email Strategy

In a recent survey, 73% of marketers said the return on investment (ROI) from email marketing was excellent to good. This ranks it at the top of the ROI charts, ahead of SEO, which is why the average organization is investing 15% of their marketing budget on email.

Email marketing platform

Are you one of the marketers who’s heavily investing in email marketing this year?

Then it’s highly likely you’re looking at some automation software that’ll help you convert those all-important leads into sales.

But with so many email marketing platforms available, how do you choose the right one for your business?…

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How to Market Your Start-Up Political Consulting Company

If you’ve had dreams to help make a difference in the political landscape of the country, then there is a good chance you’ve been working hard to make it happen. For many people, the answer is an online degree in political science through a well-respected school such as George Washington University. An online masters in political science can open the door to all kinds of careers in politics.

Political consulting

Now, if you’ve gone ahead and decided political consulting is the route you want to take, and you’re ready to open the doors of your start-up company, then these marketing tips are bound to help.…

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Let’s Bust Some Common SEO Myths!

If you’re just learning about the SEO world, you may find it daunting to try to sift through all of the information to determine what’s true and what’s false. Our friends at Kamil Web Solution, a premier provider of SEO in Dubai, bust some of the biggest myths about SEO.

Search engine optimization

Myth #1: If you’re not first, you might as well be last

Many sources will tell you that if you can’t land yourself a first-place spot on the Google rankings, there’s no point in using SEO services. These are usually the same companies that will promise you first-place rankings, incidentally!…

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Marketing and Selling Your Own Health-Conscious eBook

No matter what anyone tells you, looking good and feeling good are always in vogue. This is great news if you are interested marketing and selling your own health-conscious ebooks or merchandise online. Consumers of all ages regularly purchase diet plans, health books and gym memberships to keep themselves fit. The diet and weight-loss industry was estimated to be worth more than $20 billion.

Healthy eating

This represents a huge opportunity for ecommerce vendors and social media entrepreneurs. If you know more than a little something-something about healthy cooking or working out at home, producing ebooks for online stores could prove lucrative for you.…

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5 Silliest of the Silliest PPC Marketing Mistakes that YOU Could Be Making

Pay-per-click marketing is THE norm for online marketing now. While inbound marketing envelopes all the techniques for online marketing, it is PPC that does the magic for business that need to make sales and increase their revenues in a short span of time. Talking of that, even e-commerce entities have relied on the marketing of this kind. So, it only makes sense to invest in the service of a Pay per click marketing firm.

Huge mistake cat meme

But hey! Not everyone is making magic; not everyone is closing millions of deals everyday; not everyone is on the top. Clearly, not everyone can be a pro.…

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Boost Your Laundry Business With These 4 Smart Tips

The main reason why so many people invest in running a laundry business is because it’s a relatively safe and lucrative venture. However, its appeal is also one of the reasons why so few laundry businesses make it big –the safe and simple route can only take you so far.

Laundromat

Successful entrepreneurs know that a business hinges on its owner’s ability to make calculated decisions and accept risks for the sake of higher returns. The next time you find yourself looking at a stagnant rate of profit, consider these four examples of how you could take your business to the next level:

1.

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3 Inbound Marketing Tips Small Businesses Can Implement Today

Small businesses can implement inbound marketing into their marketing strategy today – it’s imperative. Traditional outbound marketing avenues are being abandoned by small businesses. The problem is that either the old tactics no longer work, some 90% of executives won’t answer cold calls anymore, or they’re too expensive.

Billboards meme

Small businesses often can’t afford a TV ad.

And consumers are becoming more demanding. A lot of consumers don’t want to be “disturbed.” So, a business must work on their inbound marketing efforts to overcome this trend. You need to have permission, attract, engage and covert customers.

It’s not harder, but it’s a different form of marketing that works for today’s audience.…

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It Works! Increase Engagement and Sales With Educational Content

If we dig into the psychology of consumers, we will find out that a big part of them is looking for answers to particular questions about the product or service. When the consumer is planning to buy a certain product or try specific service, he or she tries to find answers to wide range of questions that they are interested in before the purchase. In this case, educational content plays a major role in your content plan. Before moving to a discussion of this type of content, find out which types of content actually exist.

Educational video

The content that is usually distributed throughout the network can be divided into three types:

1.

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