POST CATEGORY : Marketing

Are You Still Using These 5 Obsolete SEO Techniques?

These are the things that typically happen to anything that gets old: they either grow or diminish in value. They either get preserved and perfected, or get stashed and forgotten.

Obsolete SEO techniques

SEO techniques are no exception. Most businesses aim to establish an online presence, and they know how valuable SEO is in attaining their goals. Still, tricks that help websites rise in popularity, and tools that make blogging easy, tend to change over time. Some SEO moves that may have been good when you were starting your blog or website may have already lost their edge as time passed.

That’s one reason why, on my blog at KevinOcasio.com…

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Expanding The Effectiveness Of Your Content Marketing

A Small Seed Makes A Great Tree

Content marketing represents an increasingly profitable forward investment. With each piece of content you create, you essentially carve out a niche of digital real estate. That digital real estate will very likely remain on the internet forever. Even if the site it is initially posted on is taken down, there are archival efforts in place which will yet retain the data and that’s why you have to keep an eye on optimizing your pages from the very beginning.

Content marketing is like a growing tree

When you continuously produce content, it’s kind of like using a pen to fill in empty space in a coloring book.…

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3 Highly Effective Ways to Build Your Local Business

If most of your customers come from your local marketplace, then the fastest way to grow your business is to become well-known in the community. Although it’s not difficult, you do have to be consistent. Over time, your company’s reputation will grow through word-of-mouth.

Local coffee shop owner

Moreover, chances are that your competitors won’t be doing it; or, if they are, then they won’t be doing it in a strategic way, and, as a result, they won’t be consistent enough to get noticeable results.

Let’s look at some strategies to build your brand, market your business, and improve your sales.

1. Build your brand

Strategy: create a booth at county fairs

The county fair is part of American tradition.…

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5 Smart Blogging Tips for CEOs

Blogs play a crucial role in online marketing for businesses of all sizes. While most companies pay writers to handle these posts, some prefer to take a more personal approach. As the CEO of your company, you have more knowledge and insight to share than just about any member of your team.

Blogging CEO

If you’re going to roll up your sleeves and do the dirty work of blogging, use five these tips to make sure you do it right.

1. Use Big Data to Support Your Ideas

People love data. People also want to know that there’s some truth to the claims you make in your blog posts.…

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Why Most Businesses are Keen to Establish a Strong Online Presence

Accessing the internet is like getting in and out of your house or calling someone on the other end. It is simple and offers the best platform for users to connect. With the mobile technology quickly advancing, people visit their social media accounts using their mobile phones. This means that, by tapping into that market, you will be able to propel your business to greater heights.

Online presence

It’s imperative for your business to establish a strong online presence. And in the process, you may need to outsource the online marketing roles to the best SEO Company locally in order to get the most of your effort.…

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5 Popular Online Trading Opportunities to Consider

Online trading has now pretty much changed how traders, brokerages, and exchanges do business with each other. What once required dozens of phone calls for the investor and hundreds of calls a day for the average broker to facilitate, is now neatly condensed into easy-to-use online platforms that require little direct communication between the two.

Online trading

Who can trade?

Anyone can trade online. Once they find an online broker (this site has it all) that can work with their trading needs. All will charge a flat fee per trade, usually offering lower rates for student and active investors, and most requiring you to maintain a minimum balance in your account to do any kind of aggressive trading on their platform.…

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The Advantages of Outsourcing Your Content Writing

Whether or not to outsource certain business functions has always been a topic of discussion amongst business owners. The pros and cons are weighed back and forth, often with no concrete decision for or against it. The key advantage of outsourcing is the ability to remain professional even in areas not directly related to your industry. Content creation, for example, is key to every business, but it is not necessarily relevant to the business’s core functions.

Outsourcing your content creation

The choice to outsource services such as content creation lie in the need to always remain a step ahead and a level above your competitors.…

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Why Every Business Needs to Hire Content Writers

It is not always rosy for businesses that want to edge competition. Well, one of the reasons why this is the case is that while there are many marketing strategies that can be executed, customers nowadays deploy changing attitudes with respect to from places where they get access to quality information about products and services. Business owners must take note that such information is properly packaged to address needs and concerns of buyers.

Content writer

The question is, how do businesses that serve clients well do it differently?

Agreeably, it is fact that today most online businesses own a website. But what makes customers coming for more is the sort of content you publish, be it images or text.…

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4 Powerful Ways to Market Your Business

The main objective for any small business owner is to sell as many products and services as they can. Though there are a lot of layers to successfully making sales, the largest component of that is marketing. By effectively positioning your business in front of your target audience as a solution to a common problem, you increase the likelihood of turning them into sales.

Marketing strategy

As marketing is constantly changing, it is necessary for a business owner to first establish and then continually update or improve their marketing plan. This plan should essentially outline that various methods you’ll use to reach your target audience.…

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How to Identify Detractors using an NPS Tool

Detractors have a negative impact on your reputation by leaving negative reviews on the web. They tend to spread negative word-of-mouth making sure their bad experience is heard by as many people as they know.

Detractor writing bad review

At some point everyone of us have been a Detractor. Have you ever been loyal to a brand and then suddenly stopped purchasing from them because your experiences had become disappointing?

Detractor is defined as a person unhappy with a company, a product or service. He finds fault with everything your business does. In other words, he is a critic.

In NPS framework, Detractor is a respondent who answers from 0 to 6 on the NPS scale.These…

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