POST CATEGORY : Marketing

Assertiveness is Key for a Successful Sales Representative

Picture in your mind a highly effective sales candidate; it could be one presently working with you at your company who is finding consistent success, or one you imagine could fill an open position. Chances are that assertiveness is among their top qualities.

Sales representative

A good amount of assertiveness implies a secure sense of self while in the role or position; the candidate recognizes which prospects to give energy to, has an understanding of urgency on a call, but also knows when to pull back and when to give potential clients some breathing room.

To know when and how to put just the right amount of pressure also requires employees to have a highly developed sense of awareness.…

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3 Tips – Based on Research – to Skyrocket Form Conversions

You’ve done everything correctly: built a beautiful website, added contact forms and marketed your business. Leads are pouring in, but for some reason, they never convert. Your business is suffering, and the problem may be a simple one.

Your contact form isn’t optimized for success.

Form conversion rate optimization

I have seen long contact forms spanning 30 fields before, and the first thing I thought was: “no one is going to take the time to fill out this form.”

And this leads to our first tip:

1. Limit Your Fields

If no one is going to fill out a long form, what is the ideal number of fields then?…

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3 Lesser-Known Link Building Opportunities for Businesses

Businesses, especially new businesses with a small budget, have a hard time justifying link building. You might, and I say might very lightly, be able to start generating leads affordably with pay-per-click advertising.

Every business is different, with some having very affordable pay-per-click rates.

But over time, a business will start to realize that organic traffic that they don’t have to pay for is much more economical. Enter link building. Indeed, link building remains the cornerstone of any search engine optimization strategy.

Link building strategies

To get started, QuickSprout has a great, advanced link building resource to help you get started.

So, what are the lesser-known link opportunities for businesses?…

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How to Create a Small Business Video Marketing Strategy

Video marketing has been hugely successful in 2017 and all signs point towards similar success in 2018. Videos attract peoples’ attention, they generate leads, and they get people to convert. But, how do you get in the video marketing game as a small business with a limited marketing budget?

Video marketing strategy

In this blog post, I’m going to show you how to create a small business video marketing strategy.

Define your goals

One of the first things that you should do as part of any digital marketing and growth strategy, is to set your goals.

This will help you focus on delivering results and making sure that every piece of content you create will serve a clear purpose – aka, to help you achieve your set goals.…

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3 Lead Generation Tactics That Can Give Startups a Big Boost

Lead generation is key when starting up a business. The rule is simple: More leads equal more sales (given you can convert those leads well, though…) However, to make lead generation work, you need some tactics.

There are plenty of lead generation tactics you can adopt, but I’d suggest you to focus on just three tactics: Ringless voicemail, Facebook ads and online referral program.  Here’s a brief explanation on each.

Business smartphone

1. Ringless voicemail

Ringless voicemail is a technology that delivers voicemail messages to cellular phones without actually calling them. Ringless voicemail contacts a provider of a cellular service via a business landline and delivers voicemails thought the landline.…

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Dazzling Displays – 3 Tips For Boosting Your Sales Through Visual Merchandising

When it comes to taking in and making sense of information, we focus more on visuals than anything else. In fact, educational researchers suggest that about 83% of human learning occurs visually. For marketers, statistics like this can have a big impact on how you decide to present your product to consumers and they place huge importance on using visual merchandising in your marketing efforts.

Within your store is a finite amount of space. It’s up to you to make each and every square metre of space available to you counts and this is exactly where visual merchandising comes into play.…

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Building The Essentials: 5 Tips for a Successful Business Website

Beginners beware! Building a website is much easier than it seems. Once you nail down the basic elements which make up a successful, working site, you will have no problem building from there.

Business website

Your website is a digital store location for your organization, and it should reflect the same brand-centered themes as you would use for a brick and mortar address. It must be built to inform and project and urgency to take action.

Get started now with a few helpful tips towards building a functional and successful business website.

Spread your content wide

The internet is an endless pool of content.…

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Are You Still Using These 5 Obsolete SEO Techniques?

These are the things that typically happen to anything that gets old: they either grow or diminish in value. They either get preserved and perfected, or get stashed and forgotten.

Obsolete SEO techniques

SEO techniques are no exception. Most businesses aim to establish an online presence, and they know how valuable SEO is in attaining their goals. Still, tricks that help websites rise in popularity, and tools that make blogging easy, tend to change over time. Some SEO moves that may have been good when you were starting your blog or website may have already lost their edge as time passed.

That’s one reason why, on my blog at KevinOcasio.com…

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Expanding The Effectiveness Of Your Content Marketing

A Small Seed Makes A Great Tree

Content marketing represents an increasingly profitable forward investment. With each piece of content you create, you essentially carve out a niche of digital real estate. That digital real estate will very likely remain on the internet forever. Even if the site it is initially posted on is taken down, there are archival efforts in place which will yet retain the data and that’s why you have to keep an eye on optimizing your pages from the very beginning.

Content marketing is like a growing tree

When you continuously produce content, it’s kind of like using a pen to fill in empty space in a coloring book.…

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3 Highly Effective Ways to Build Your Local Business

If most of your customers come from your local marketplace, then the fastest way to grow your business is to become well-known in the community. Although it’s not difficult, you do have to be consistent. Over time, your company’s reputation will grow through word-of-mouth.

Local coffee shop owner

Moreover, chances are that your competitors won’t be doing it; or, if they are, then they won’t be doing it in a strategic way, and, as a result, they won’t be consistent enough to get noticeable results.

Let’s look at some strategies to build your brand, market your business, and improve your sales.

1. Build your brand

Strategy: create a booth at county fairs

The county fair is part of American tradition.…

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