POST CATEGORY : Marketing

Adopt These 4 Tactics to Diversify Your Content Marketing Strategy

Content marketing has never been as simple as writing a blog post and walking away.

This rings true whether you’re content marketing for leads, SEO or a combination of both.

A strong content strategy is a diverse one, plain and simple. Given how much content is changing in terms of how much is being shared, how we’re consuming information and the competitive nature of marketing in general, change is simply part of the game.

Content marketing strategy

From your blog content to social media posts and everything in-between, consider the following four ways to diversify your content strategy to keep up with the times.…

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Video Trends of 2018 Your Business Needs to Employ

Video marketing has gained massive steam over the last couple of years and 2018 is the year you should be using it to drive your leads and sales. It is the best way to announce business changes, business events, contests, and product releases. It can be overwhelming when you don’t know where to start or how to begin.

Today we look at some trends and how they can best help your business in the coming year.

Videographer

Make It Easy – Hire A Videographer

If you have never done a video before, it can do you a lot of good to hire someone who knows how to produce a video.…

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Essential Ways to Generate More Sales in a Business

To ensure that the company is successful in terms of generated revenue, it is important to have a proper coordination among the multiple facets of the organisation. There needs to be a transparent communication between the marketing department, the sales department, the R & D department, the HR department and with the management as well.

Analyzing business performance

Here are some of the essential ways discussed, which help to maximize profits and improve sales almost to an exponential extent.

1. Proper Analysis of the Target Audience

It is highly important to have a thorough knowledge about the niche as well as the target audience of the industry.…

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Outsourcing Marketing Functions: 7 Things Chief Marketing Officers Should Consider

While outsourcing exists in every nook and cranny of various industries, it is the B2B marketing sector, which is rapidly expanding with its aid. However, for the chief marketing officers (CMOs), outsourcing functions need more thought that you could imagine.

Outsourcing

We’ve seen copious examples of this with the outsourcing commercials. And at present, it has expanded to digital content creation, analytics and so on and so forth.

Here are some of the factors we’ve pinpointed for CMOs to take into consideration while outsourcing marketing functions.

1. Remembering The Purpose Of Outsourcing

Why do companies outsource?

According to a Deloitte’s Global Outsourcing Survey 2016, companies outsource owing to the following reasons:

  • Use it as a cost-cutting tool – 59%
  • To enable focus on their core business – 57%
  • To solve capacity issues – 47%
  • To enhance the service quality – 31%
  • Critical to business needs – 28%

Sometimes, CMOs tend to forget why they are outsourcing in the first place, which should not be the case.…

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4 Ways to Optimize Your Business Landing Pages

Business landing pages need to pop. Consumers and clients are very picky, and who can blame them when there are so many options at their disposal? Statistics show that 81% of shoppers do research online before making a purchase, 22% of businesses are happy with their conversion rates, and 72% of consumers who did a local search visited a store that was within 5 miles of their location.

These are impressive statistics, and one that really sticks out is that 78% of businesses aren’t happy with conversion rates.

Landing page optimization

It’s time to break away from this trend and make small changes to your landing page that can have a major impact on your sales.…

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Top SEO Techniques and Strategies for 2018 (Infographic)

SEO continues to play a critical role in the marketing industry. Currently, nearly all consumers are using the various search engines to look for product information. Marketers have no otherwise but to look for better ways of marketing their products online. The competitive advantage of any store will now be achieved through the available online platforms.

SEO 2018

Entrepreneurs need to be keen while choosing the best SEO strategy to use for their online marketing campaigns. First, the strategy you choose should be industry specific. You need to get to clients where they are found most. Clients can be categorized depending on their demographics and the kind of products you are using.…

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How to Use Digital Marketing for Your Business

Nowadays people tend to get increasingly aware of the power that the internet has for improving our lives. Well, one of the most significant ways in which we can use the internet to our advantage is for improving our businesses. There will likely be a lot of people among you that own or are going to own a business – so it’s best to educate yourself on what the power of the internet is.

Low budget digital marketing

So, if you happen to own a business, then make sure that you’re investing a lot of time and effort and money into digital marketing. The reason for this is simple – first of all, marketing is one of the most powerful ways in which you can raise awareness on the product or service that you’re selling.…

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4 Simple Hacks for Your SME to ‘Go Digital’

Having a digital presence in 2018 is essential for any company that wants a lucrative slice of the global online marketplace.

But for smaller firms with limited budgets, marketing effectively can be challenging — and owners who aren’t ‘digital natives’ completely at ease with the latest technology can find the process bamboozling.

Business owner going digital

So if you’re a small business owner taking your first tentative steps into the sphere, here are four simple hacks for your SME to ‘go digital’.

Google My business

Google is gargantuan, but you don’t need to spend big bucks to have a presence there.

Google My Business is probably the world’s most powerful local directory — and you can grab your own page for free, and a spot in Google’s influential local three-pack results, after a brief verification process.…

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Bad Internet Leads are a Myth. Here’s Why.

The bad lead: It’s like a big piece of gunk gumming up the works in your sales funnel. Not only does it stop the flow of better prospects, but it does so seemingly out of nowhere. So would it surprise anyone to learn that these leads are completely in the company’s control?

Businesswoman managing online leads

It’s a hard truth to swallow, but no one can produce a “bad” lead except you. The internet doesn’t make a lead bad. Nor do social media platforms. The problem lies squarely in what you’re saying and how you’re saying it.

In other words, the funnel disruptor would go away if you stopped feeding it with wasted information.

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What is the Best Email Marketing Strategy for 2018?

You’ve finally done it. Made a list, checked it twice, and now you want to start sending emails to your (hopefully) loyal subscribers. Ah, life is great and your business is surely set to explode with increased sales. As they say “It’s all in the list!”

Email marketing

But, do you really know what you’re doing? Are you armed with the knowledge needed to successfully send out useful emails to your list without getting spam-boxed and/or unsubscribed? This is perhaps the biggest hurdle you’ll always have to overcome throughout all the mailings you send.

Then there’s the marketing side of things — getting the sale, convincing them to buy again, all the while building a bulletproof brand.…

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