POST CATEGORY : Marketing

Is PPC Marketing Dead?

If you ask a hundred people when they think the world is going to end, you’ll get a hundred different answers. Nobody could possibly know, right? And, as the old saying goes “Opinions are like (insert expletive).”

Is pay-per-click (PPC) advertising dead? For some people, it definitely is. That’s because it’s no longer the set-and-forget marketing method that it was in the mid-to-late 2000s.

PPC marketing

In order to get online campaigns converting in 2018 and beyond, marketers need to be smart about how and what they choose to market on pay-per-click advertising platforms like AdWords, Yahoo, Bing, Facebook, Instagram, and the other numerous lesser-known ad networks out there like One by AOL.…

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5 Best Video Sharing Sites

As content consumption changes, you need to come up with new and entertaining methods to keep your audience connected to your brand. People are using their smartphones and tablets to interact with content, so you need to come up with something that adds value while being easy to follow at any moment.

Smartphone video sharing and recording

Videos are flexible and allow you to deliver high-quality content using an entertaining format. Video content is the king of digital marketing – it will account for as much as 80 percent of the internet traffic, by 2019.

The Power of Video Content

What’s so special about videos?…

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How to Double Your Subscription List in 2 Months

When you send an email to people, there are several things that matter to make them subscribe to your emails. Several things like:

  • Eye catching visuals and design of the email,

  • Content of the email and compelling messages,

  • Mass audience appeal and shareability,

  • Email signature, pop-ups and banners,

  • Frequency of sending,

  • Incentives that are given to the recipient.

What’s more, people sure do love free things. And if you can offer free courses or at least some small discounts or offers then it will increase your email subscription list within no time.

Subscribing to email subscription list

As a matter of fact, these are some basic tips to grow your email subscribers but there are many more to go.…

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How to Automate Email Campaigns Using Automation360

Digital marketing today is simply irreplaceable in communicating with your customers. Saying ‘hello’ on social media or sending random emails is not enough anymore, because everybody does that. For successful business, you need an email marketing strategy that will make your email campaign stand out.

Email marketing strategy and tool

If you’re looking for a new way of automating your email campaigns, please welcome Automation360. It’s a must-have tool in your email marketing routine, because it:

  • boosts the conversion allowing to set different email workflows depending on recipients’ behavior;
  • provides with endless variety of triggers, filters, conditions, actions, goals and ways of reaching your customers (email, web push and SMS);
  • upgrades the personalization of your email campaigns;
  • saves your time and simplifies your email practice.
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Understand How Customers and Other Businesses Research Goods

Businesses and individuals alike often research the goods and services they are interested in before they make a purchase. It is important that, as a business, you understand the ways in which buyers perform this research and why. That way, you can make better choices for your marketing and your website, ensuring that you get the right information in front of customers where they are searching.

Customer researching products

The Internet has changed the way people research, as it has done for just about everything else. Here are a few things you need to know about how customers and other businesses research goods:

Getting Company Information

Company information isn’t as readily available as it used to be.…

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5 Actionable Techniques to Improve your Outcomes with Content Marketing

Content marketing has captured a lot of attention these days. It has become one of the most notable digital marketing strategies used nowadays and for good reason.

Content marketing techniques

There are different forms of content that can be published and it costs only a fraction of other marketing methods. In addition, the conversion rates that marketers see through content marketing are six times higher than that of traditional marketing. Therefore, using content marketing has become crucial nowadays. However, the benefits can only be reaped if it is used in the right way. The content you create should be interesting and engaging to give you the results you want.…

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5 Things to Check to Avoid a Reprint

When you work in a printing company as long as I have, you start to see patterns develop. I have seen the same mistakes occur ad nauseam, and I have seen my fair share of reprints.

I am here to tell you that most printing mistakes can be easily avoided.

Don’t make the fundamental mistakes detailed below, and save yourself from the wasted time, money, and endless headaches caused by reprints.

1. Use the Correct Color Mode

In the printing process four ink colors are mixed; cyan, magenta, yellow, and black; to create your desired colors. Therefore it is crucial that your artwork is set to CMYK color mode when you submit your artwork to your print vendor.…

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How to Make Your Marketing Message for Building a Rideshare Business

Referral networks are wonderful tools to help speed up growth and expand the range of influence an individual or company requires to increase their client base. However, having successful referrers aid, you reach clients will only go so far. You will need to supplement the refer network with a strong presence.

Rideshare marketing message

Your marketing presence will include several initiatives that you will have to create and adhere to, and one of those initiatives will be your message.

Just to understand what we mean by the message:

  • Your corporate message tells everyone who you are, what you are selling and what makes you stand-out you from your competition.
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Why Dental SEO is the Key to Success of Your Dental Practice

Going to dental school and opening your own practice are two, huge goals that are now in your rearview mirror. However, the patients don’t seem to be flowing in as you believed they would at this point. Today’s dental field is an extremely competitive one. You must compete for patients through the virtual world or Internet.

SEO for dental practice

A website may be your next goal, but you’re unsure of its importance. Learn why SEO for your dental practice is so important. You’ll see an uptick in patient flow with the right mixture of online-marketing tactics.

Presenting Yourself Online is Crucial

The reason why SEO is so crucial to your success is because of society’s perceptions today.…

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Make Your Business “POP” With Eye-Catching Displays

If you want to attract more dollars to your business, start by attracting eyeballs.

The products that get the most attention are usually the products that get the most sales.

That’s right: whatever you have for sale, you’re likely to sell more of it when you grab your prospect’s attention with something as simple as an eye-catching “Point Of Purchase” (POP) visual display.

You know it’s true.

When you visit a store or shop, aren’t you more likely to spend time looking at products that’re attractively displayed? Might you not linger more at the counter where you find an attractive, informative, intriguing display?…

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