POST CATEGORY : Marketing

4 Surefire Ways to Effectively Engage Your Customers

Enlightened marketers have been prioritizing customer engagement over the past few years, and you should, too.

In a world that is becoming even more connected, the modern customer is more empowered on account of the seemingly unlimited amount of resources available to them. Customer expectations are at an all-time high, and it is for this reason why customer-centric businesses have much to show in terms of ROI.

Happy customers

As a business owner, you’d do well to play the long game, and the best way to do that is to engage your customers on a regular basis. In fact, a Gallup research reports that a fully-engaged customer represents 23% more revenue than average.…

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5 Tips for Designing a Small Businesses Home Page

Nowadays, no kind of business can do without its own website. The fact that your company exists online, helps it to get promoted and to increase its sales. Therefore, a webdesign of your corporate site is rather important.

Home page web design

Different kinds of business have different requirements as for their websites. However, there are still several common things that every corporate page needs when it comes to its design. Especially when we talk about small businesses.

Why do we distinguish small business from others?

According to the recent researches, 97% of all businesses are classified as small. Such kinds of businesses are not only the most widespread ones but also on demand.…

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How to Use Charity to Develop Your Brand

Americans are the most charitable people in the world. Private philanthropy in the US has the size of around 1.4% of the country’s GDP, which is almost twice as much as the next most charitable country in the world, Canada. 67% of American households donate an average of 4% of their incomes to charity.

With 71% of total charitable donations, individuals are the biggest charity donors in the country. That is surprising for many reasons, including the fact that charitable giving can come with significant benefits to businesses. If you are a business owner, a CEO, or someone in charge of the development of a brand, here’s how you can leverage charitable activities to further develop your brand.…

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4 Ways to Transform Your Small Retail Space to Increase Footfall & Sales

A small retail space is an ideal choice for budget-constrained business owners as they don’t require a significant investment. However, making the most out of the area can be challenging, from making checkout convenient for shoppers to having enough ample space for your items.

Surfboard store owner

The good news is, with some creative hacks, you can make your small retail space look bigger and create unique experiences for the visitors. Below are some ideas.

1. Consider Tablet-Equipped POS

Retail store owners can replace bulky checkout stations with tablet-based POS (point-of-sale) systems to maximize floor space. Freeing up space means shoppers have more inventory to look at, and you have a more significant area to showcase that inventory.…

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Top 5 Payment Methods One Can Use For Buying Traffic

Traffic providing to the website has become a serious business. A mix of paid and organic traffic is required for promoting the website to achieve the desired results. Page views buying is a common phenomenon followed by the content driven web properties to attract the customers in large numbers. Too many people looking at the same poster is one of the drivers that encourage any random passer-by to stop and take a look at the poster, the same principle is applied to make any concept a success in the online world too.

Buying traffic

Traffic buying, therefore, is a marketing approach that helps businesses make impression (a positive one, obviously!)…

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Does a Virtual Office Address Help Your Branding?

A Virtual Address definitely helps you to improve your branding efforts. The toughest part of running a lean SME is that you just can’t budget for an office in a prestigious area of the city. Also, when a business does have a great office location and it comes time to expand into new areas; lease expenses, among other things can become a huge hurdle.

Financial district in London UK

The big issue with leasing costs overall, is that money is robbed from other critical areas of the business that are most hungry for cash, like marketing and recruiting. I haven’t even mentioned the need for office equipment, furniture, utilities and maintenance yet.…

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Don’t Get Blocked: How to Create a Trustworthy Marketing Event

It’s game day. Picture yourself as a diehard Green Bay Packers fan. You’re heading to Lambeau Field to root on your favorite team against bitter rivals: the Chicago Bears. Thanks to heavy traffic and the stress of finding the right parking lot, it’s now only 20 minutes before kickoff, and you’re aching to get to your seat.

Pro football America

As you race to secure a spot in the entrance line, a man ambushes you with a question: “How would you like to go in this trailer to see an interactive exhibit of Brett Favre’s incredible career?”

Even the biggest Favre fan would struggle to say yes.…

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Amazing Places to Promote Your Blog or Website

About two billion users are currently on the Internet. The number of users turning to the Internet for buying goods or ordering services has increased significantly and the trends are accelerating. Some of those visitors may be your ideal customers. If you achieve even a tiny fraction of them, your business will be capable of working successfully.

Social media marketing channels

Marketing on the Internet is more affordable and effective with greater reach than traditional one as people spend more time in the virtual world. Expanding your business to the web exposes your products or services to a larger customer base. On the other hand, without proper advertising and marketing tools, few will ever find your site.…

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Building a Business Blog That Works for You

Creating a well-written business blog is one of the most inexpensive ways to promote and market your business establishment. A blog with great content can be a strong driving force behind a boosted web traffic on your business website.

Business blogging

Too often, small business owners remain in the dark when it comes to the power of a blog. Don’t sell your creation short, and boost your business website with a creative blog design. Here are a few helpful tips towards building a business blog that works for you.

Work SEO into your blog content

Search engine optimization will push your content to the top of the SERPs (Search Engine Results Pages) when you incorporate the key concepts.…

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How to Market Your New Business Like a Pro

In initially forming your business, you might have decided to hold off pouring a lot of your time and attention into marketing for the time being. However, this could be a surprisingly costly mistake; in fact, much research you have already carried out could feed directly into your marketing efforts.

Business marketing campaign

You might fear that learning how to market like a master could require extensive time and resources you simply don’t have – but that doesn’t strictly have to be the case if you follow these tips.

Weigh up your competition

Your company’s brand can be instrumental to its marketing success. The brand should effectively summarize what your business is about – but, before you can craft a brand capable of doing this, you should be thoroughly aware of rival companies’ brands, advises Startups.co.uk…

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