POST CATEGORY : Marketing

Advertise Without Breaking the Bank

You’ve got a great product or service. You’ve also secured investments time and time again to make sure you have the inventory to meet demand… but where’s the demand? You know it’s there if people only knew your product or service was available! Let’s be honest, it’s hard to create effective advertising for small business…or is it?

Advertising lady with megaphone

Not only can you do great marketing on a tight budget, but you can create more bang for your buck than you ever imagined!

Social media is a great place to start. Low-budget marketing works on social media sites like Facebook because you can deliver highly-targeted ads to the audience that buys.…

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How to Spread The Word About Your Sports Team

The main role of any player on a sports team is to go out there and give it 110%. But there are other roles that teammates have, roles that happen off the court, field and ice that shape the success of the team.

Soccer team marketing

One of those roles is promotion, helping to spread the word about the team. Here’s how to do it effectively.

First thing first: Why promotion?

Promotion is important on two different fronts: firstly, it helps get butts in seats at the games (which is arguably the main reason people play), and secondly in improves fundraising chances. With that in mind, this article will look at how a sports team can spread the word.…

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The Link Between Customer Training and Satisfaction

The Harvard Business Review published a report on customer satisfaction a few years back. In their report, they analyzed the customer satisfaction ratings of a telecom major that was grappling with a 50% dissatisfaction rating.

Customer onboarding

Upon further investigation, the researchers found that new subscribers rated the company either on the very high side (9 or 10), or extremely poorly (1 or 2). Analyzing the reports, the researchers found the answer – backend employees in charge of installing the line were not incentivized to fulfill orders on time. When subscribers did not get their new connections on time, they rated the company low on satisfaction.…

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4 Pillars of How to Think Like a CEO

We have all seen CEOs walk the halls of the workplace and thought to ourselves, “man, that person has this all figured out! Smart, confident and at the pinnacle of their career”.

Successful CEO

While you may catch yourself fantasizing about being in their position, you may not understand the behaviors and thinking patterns that led to that person’s success. Even the lowest level employees can start themselves on a path that will eventually lead to them thinking and behaving like a CEO. The result being that adopting these behaviors early on and perfecting them may wind up with you having their office down the road!…

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3 Off-Page Tactics That Improve Your SEO

While most business owners or people involved in business marketing know about SEO and the on-page efforts that go into it, there are actually quite a few things that happen off your actual website’s pages that can affect your SEO as well.

Off-page SEO

So whether you’re doing all your own SEO work or are working with an SEO agency to do the bulk of the heavy lifting, here are three off-page tactics that you can use to help improve your overall SEO strategy and online rankings.

Get Optimized For Mobile Use

One big thing that can affect how useful and well received your business website is if it’s optimized for mobile use.…

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3 Tips for Optimizing Your Content For SEO

While having quality content on your website is going to be beneficial to you, your content creation efforts are going to have the biggest positive impact on your online presence when you’re working in conjunction with an SEO strategy. To do this, you must know how to properly optimize your content so that it follows SEO guidelines and best practice.

Creating SEO-optimized content

To help you accomplish this, here are three tips that will help you in optimizing your content for SEO purposes.

Write A Catchy Title and Headline

When your content shows up as a result in a search engine, it’s because what the searcher has looked for has shown up as relevant to the content you’ve posted.…

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5 Steps for Planning a Seasonal Marketing Campaign

The lowdown on when and how to plan a seasonal marketing campaign that will deliver results for your brand.

Seasonal marketing campaigns are not just about Christmas because, as you will see from this whistle-stop 5-step course, there is so much more choice when it comes to hopping on the seasonal campaign bandwagon…

Seasonal marketing in Christmas

Step 1 – Identify the right seasonal opportunity for your brand

Before running and hitting every major commercial opportunity in the calendar, start with one seasonal opportunity. Identify one (or two) that sit most comfortably with your brand and one that people would expect to see from your business.…

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4 Reasons why Small Business Entrepreneurs should start Blogging

For a business, promoting the product or service is the biggest task that can take away a large part of the investment. This investment cannot be afforded by small businesses which majorly rely on online promotion methods. One of the most effective ways for promoting your product or service is by blogging.

Blogging for business

Yes, blogging when combined with social media will help small business in promoting to wider audience. Unfortunately, many small businesses don’t consider blog effective because:

  • It takes commitment of time and resources in term of money
  • They don’t have the technical knowledge behind running the blog
  • It can be difficult to come up with regular topics for posts about the business

To tackle those issues, you can always hire freelancers to help you out.…

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5 Ways to Connect to In-Store Customers via Mobile

Some store owners bemoan the sight of shoppers peering at their phones as they wander the aisles and pick up what they need, but those owners lack vision. A customer on the phone is an opportunity to reach out, engage, and inspire loyalty — but only if you’re willing to provide the high-tech mobile services that your target market craves. It doesn’t take much, but it’s probably time you at least considered the idea of designing an app to benefit your business and help you with customer outreach.

Let Mobile Customers Skip the Line

The fastest way to a shopper’s heart is through a quick checkout line.…

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How Translation Can Help You Achieve Greater Organic Traffic

“When trade stops, war begins,” warned Jack Ma, the CEO of Alibaba at Davos 2018. This simple yet powerful statement serves as a reminder that your business needs to keep reaching customers. Ma went on to say that global selling is not just the birthright of big companies alone. Technology has effectively made the world so small that you can buy a product from Europe even if you are thousands of miles away in Australia.

Translation improves traffic

Selling on a global scale has become the norm rather than the exception, and in order to achieve success, you must have global reach.…

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