POST CATEGORY : Marketing

The Link Between Customer Training and Satisfaction

The Harvard Business Review published a report on customer satisfaction a few years back. In their report, they analyzed the customer satisfaction ratings of a telecom major that was grappling with a 50% dissatisfaction rating.

Customer onboarding

Upon further investigation, the researchers found that new subscribers rated the company either on the very high side (9 or 10), or extremely poorly (1 or 2). Analyzing the reports, the researchers found the answer – backend employees in charge of installing the line were not incentivized to fulfill orders on time. When subscribers did not get their new connections on time, they rated the company low on satisfaction.…

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4 Pillars of How to Think Like a CEO

We have all seen CEOs walk the halls of the workplace and thought to ourselves, “man, that person has this all figured out! Smart, confident and at the pinnacle of their career”.

Successful CEO

While you may catch yourself fantasizing about being in their position, you may not understand the behaviors and thinking patterns that led to that person’s success. Even the lowest level employees can start themselves on a path that will eventually lead to them thinking and behaving like a CEO. The result being that adopting these behaviors early on and perfecting them may wind up with you having their office down the road!…

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3 Off-Page Tactics That Improve Your SEO

While most business owners or people involved in business marketing know about SEO and the on-page efforts that go into it, there are actually quite a few things that happen off your actual website’s pages that can affect your SEO as well.

Off-page SEO

So whether you’re doing all your own SEO work or are working with an SEO agency to do the bulk of the heavy lifting, here are three off-page tactics that you can use to help improve your overall SEO strategy and online rankings.

Get Optimized For Mobile Use

One big thing that can affect how useful and well received your business website is if it’s optimized for mobile use.…

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3 Tips for Optimizing Your Content For SEO

While having quality content on your website is going to be beneficial to you, your content creation efforts are going to have the biggest positive impact on your online presence when you’re working in conjunction with an SEO strategy. To do this, you must know how to properly optimize your content so that it follows SEO guidelines and best practice.

Creating SEO-optimized content

To help you accomplish this, here are three tips that will help you in optimizing your content for SEO purposes.

Write A Catchy Title and Headline

When your content shows up as a result in a search engine, it’s because what the searcher has looked for has shown up as relevant to the content you’ve posted.…

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5 Steps for Planning a Seasonal Marketing Campaign

The lowdown on when and how to plan a seasonal marketing campaign that will deliver results for your brand.

Seasonal marketing campaigns are not just about Christmas because, as you will see from this whistle-stop 5-step course, there is so much more choice when it comes to hopping on the seasonal campaign bandwagon…

Seasonal marketing in Christmas

Step 1 – Identify the right seasonal opportunity for your brand

Before running and hitting every major commercial opportunity in the calendar, start with one seasonal opportunity. Identify one (or two) that sit most comfortably with your brand and one that people would expect to see from your business.…

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4 Reasons why Small Business Entrepreneurs should start Blogging

For a business, promoting the product or service is the biggest task that can take away a large part of the investment. This investment cannot be afforded by small businesses which majorly rely on online promotion methods. One of the most effective ways for promoting your product or service is by blogging.

Blogging for business

Yes, blogging when combined with social media will help small business in promoting to wider audience. Unfortunately, many small businesses don’t consider blog effective because:

  • It takes commitment of time and resources in term of money
  • They don’t have the technical knowledge behind running the blog
  • It can be difficult to come up with regular topics for posts about the business

To tackle those issues, you can always hire freelancers to help you out.…

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5 Ways to Connect to In-Store Customers via Mobile

Some store owners bemoan the sight of shoppers peering at their phones as they wander the aisles and pick up what they need, but those owners lack vision. A customer on the phone is an opportunity to reach out, engage, and inspire loyalty — but only if you’re willing to provide the high-tech mobile services that your target market craves. It doesn’t take much, but it’s probably time you at least considered the idea of designing an app to benefit your business and help you with customer outreach.

Let Mobile Customers Skip the Line

The fastest way to a shopper’s heart is through a quick checkout line.…

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How Translation Can Help You Achieve Greater Organic Traffic

“When trade stops, war begins,” warned Jack Ma, the CEO of Alibaba at Davos 2018. This simple yet powerful statement serves as a reminder that your business needs to keep reaching customers. Ma went on to say that global selling is not just the birthright of big companies alone. Technology has effectively made the world so small that you can buy a product from Europe even if you are thousands of miles away in Australia.

Translation improves traffic

Selling on a global scale has become the norm rather than the exception, and in order to achieve success, you must have global reach.…

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How to Convert Online Store’s Visitors Into Customers Using Live Phone Answering Service

One of the harsh realities of being an ecommerce store owner is that you can’t be available 24/7 in order to capture every potential sale. In days gone by, customers would readily search for the product they were looking for and check out with no desire to contact the store owner. Now, customers — particularly those that fit into the millennial demographic — expect more personalized service.

Live phone answering

Online customers want to get a feel for a service before they buy. It’s also a given that many will have a variety of pre-sale questions, too. This brings on the need for impeccable service.…

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The “Secret Sauce” for SMBs to Win in B2B

Many SMB owners operating in B2B markets have the aspiration to acquire large corporate clients. Getting a large “big brand” customer can provide an SMB with numerous benefits including:

  • Larger revenues
  • Long term contracts
  • Enhanced industry reputation

The key to successfully acquiring such clients or customers is to provide an excellent customer experience.

B2B customer experience

What Is Customer Experience?

Customer experience, commonly referred to as CX, is the product of the interaction between an organization and the customer over the life of the relationship.

A great CX means that a customer’s experience during all interactions (i.e. before, during and after purchase) are at least meeting, if not, exceeding customers’ expectations.…

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