POST CATEGORY : Marketing

5 Reasons to Take Business Letterhead Printing Seriously

A few folks are still skeptical about the role of custom printed materials such as letterhead and stationery for their business. In their mind business letterhead, printing is not much more than window dressing — something nice to have, but not an essentially critical part of your business.

It’s almost like arguing that brushing your teeth is a good thing, but not really essential to for day-to-day living – it can be true, but why would you want to not brush your teeth? Not only will you be a social pariah, but you will risk developing serious health issues in no time.…

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5 Effective Ways to Grow and Maintain Your Email Subscriber List

Having a great email marketing strategy is smart for your business. However, if you don’t have engaged subscribers, your message may be falling on deaf ears, and you may be wasting time and resources.

Maintaining email subscribers list

The first step to an engaged subscriber list is to strategically build your list, and the second is to nurture this list. Many businesses find great success with their initial email strategy, and continue to blast inboxes with information and promotions, only to find that open rates gradually decrease. Email marketing databases naturally degrade by about 22.5% every year.

The following five techniques will expand your audience reach and help make sure your subscribers are engaged and can help dramatically increase your ROI.…

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Your Business Needs to Be Listed on These 6 Cost-Effective Directories & Social Platforms

Does your business suffer from under-listing?

If you feel like your marketing team is doing everything right and still failing to produce the results you (think) it deserves, perhaps you’re not speaking to the right crowd.

Business platforms for marketing

Make that crowds, actually. See, Internet users aren’t monolithic. Just as every independently owned business has a unique mix of customers and fans, every social media platform and business directory has a slightly different mix of users and viewers. Your company — and its principals, in many cases — need to get in front of as many different groups of said users and viewers as its resources allow.…

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5 Reasons Why Your Business Website Needs a Blog

If you’re looking to boost your organization’s digital website, then blogging is a good way to steer your research efforts. Building a business blog for your website is beneficial in many different ways for your organization.

Business blogger blogging

You may not see the picture clearly, right now, but blogging has the potential turn visitors into conversions. Here is a quick breakdown of a few of the many perks you can reap by building a solid business blog.

The opportunity for extra information

When you have a blog included in your business website’s design, you have added opportunity to display more information about your organization.…

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Quality Content: Do Your Guest Posts Need the Improvement that a Professional Can Offer?

Getting targeted traffic to your website should be one of your highest priorities in marketing your business online. There are a lot of different strategies for growing your traffic levels, such as regularly posting on your blog and pushing out your content on social media sites like Facebook, Twitter and Instagram.

Hiring a pro content writer

But one traffic generation strategy that gets overlooked frequently is guest posting. Writing content and getting it published on other people’s blogs is one of the best ways to get more visitors to your own blog, yet many businesses don’t do it. Why is that? It’s probably because guest posting takes a lot of time and effort, and who has time for that?…

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Growing Your Business: 3 Under-Utilized yet Effective Advertising Channels for Lawyers

Marketing is an essential proponent for lawyers, but getting it right is not always straightforward. Regardless of the type of law you practice, you’re swimming in the same pool of clients as numerous other firms.

Like most businesses, it only takes a few seconds to attract a customer and convince them to consider you over other attorneys in your area. Therefore, putting together an advertising strategy that quickly captures the attention of prospective clients can propel you to the top of the competition.

Law firm marketing

You may already be implementing conventional advertising channels like yellow pages, radio, and television but if you’re wary that you’re not doing enough, these three lesser-utilized but useful methods can be the finishing touches your marketing plan needs.…

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Market Your Business to Success With These Excellent Hints

As a business owner you must surely understand and appreciate the appeal of marketing effectively. In fact, when you run a modern brand, the whole essence of your company is built on the way you market the business. Without the right kind of marketing there is no way for the business to thrive and grow. You can have the best product or service in the world, but if you don’t market properly how can you hope to make any sales?

Digital marketing

That is why you have to do as much as you possibly can to ensure you market the company effectively. There are a lot of things to keep in mind if you are serious about marketing the brand properly and driving it forward.…

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5 Ways to Build a More Effective Web Presence

In today’s business industries, it is vital that you have a plan in place to build an extensive and effective web presence for your organization. Communication and socialization happen on a largely digital scale in modern society, so it is important to tap into the mainline of information flow.

Building a web presence

Building a business website is a great step towards building an online presence, but there is so much more you can do to take a more active role in the expansion and marketing of your business. Here are a few ways to build a more effective web presence, and share the joy of your organization with the masses.…

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How Social Media can be Harnessed to Monetize Your Web Presence

A web platform is one of the most crucial aspects underlying any modern organization’s operations. This provides your connection with the outside worlds; your communication hub where you keep in touch with stakeholders at every level.

Monetizing website presence

Depending on the scale of your enterprise, your web presence might be a dynamic site, encouraging thousands of individual visits per week, or it could be a single-page blog aimed at disseminating pertinent information on a regular basis. But no matter how efficiently your website is providing the digital pulse running your business, it could be doing so even more pointedly.

How so?

You could monetize that web platform.…

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5 Ways to Turbocharge Your Marketing

You have a great business idea. You have an excellent product that perfectly meets the needs of your target audience. You have smart, ambitious employees. And you even have business systems that work together like cogs in a well-oiled machine.

Yet despite all these things going for you, your business may still not be taking off.

Turbocharge your marketing

In actuality, you may be closer to success than you think. You may simply need to double down on your marketing efforts. It’s difficult to meet your sales quota if only a small number of people know about your business.

Here are 5 proven ideas to include in a marketing campaign:

1.

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