POST CATEGORY : Marketing

Digital Marketing for Beginners: 5 Things You Should Know Before Entering This Line of Business

Digital marketing is something virtually every business needs. That fact alone provides good job security, but this hasn’t gone unnoticed by many others hoping to enter the field. If you want to be able to compete and secure a position as a digital marketer, there’s a great deal to know. These five facts can help get you started.

Digital marketer working

1. The importance of video

Because most of the population is exposed to digital marketing, you have to figure that a great deal of them are doing so at time when they’re not interested in reading copy. Don’t rest on words, and don’t assume that photos will get the job done, either.…

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7 Trending Website Elements You Must Know

To make a trending website you have to keep on updating it. And for that, you have to focus on the part that hooks your users; the design. A new design can make your website a leading giant in its field. Sticking with the “same old, same old” because it works is like being the kid in school who wears the same clothes every day — they’re never popular for the reason most of us would like to be, right?

Web layout design

Whether you’re using professional tools or free website builders, hiring a web designer or DIY, you need to know what works and what doesn’t.…

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How an Organic Search Campaign can Take Your Website to the Next Level

Your online success is a function of many factors. One of such factors is relevance. Do you deliver the product or information that the market demands?

Organic search tips

But relevance is one thing that many websites can target, especially that there are keyword search tools around that help content creators choose the right topics. There is still a need to rise above the noise, and there is no better way to do this than to aggressively promote your page or website.

Google offers pay-per-click (PPC) options. In this method, you specify which keywords you want to target. You then create a short ad that bears a link to your page.…

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How to Use Storytelling to Raise Conversion Rates

Many experts agree that telling your business’ story to customers helps them learn more about you and make you more personable. However, several marketing studies show that customers are not only more likely to ‘buy’ what you are selling if you attach a story to that item.

Indeed, storytelling has proven effective at improving marketing strategies, for everything from boosting purchase cost and rate to increasing conversion rate.

use story telling to increase sales

Need some proof? Sure – you don’t have to purchase research paper on the topic; just try google it. For example, a study by Origin tested a group of 3,000 consumers by presenting each with a different product page for a bottle of wine; one that contained the typical product description with notes of flavor and a second that told the story of the winemaker who produced the bottle.…

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Live Video Promotions to Help Your Business Growth

If you’re trying to grow your business, you’re probably trying to approach that goal from as many different perspectives as possible. You may have worked your way through photography pretty quickly in your quest to get good digital imaging for your company. However, it’s a little bit more difficult to get video going, and then especially live video. That’s where you can get creative and really get cracking.

Live video streaming for marketing

What are a few live applications that you can think of right away? Facebook live is one. And then Instagram live takes you to another platform. And then Snapchat live is yet another way to showcase what you’re doing in the immediate moment.…

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5 Marketing Ideas for Food Trucks

Marketing can be a difficult monster to tame no matter what industry you are in. But in the fast paced lifestyle of food trucks, strong marketing is more important than ever. Owning a mobile eatery removes the ability for customers to associate your brand with a location. That’s the mobile part.

tips to market a food truck

Because of this, many people are only able to get information about the business through previous customers word of mouth or seeing the truck on the street. Not only is it hard to inform customers in such a short time, it is also hard to set yourself apart from the crowd.…

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5 Steps to a Successful Marketing Campaign

You’ve got a great product, you’re excited about sharing it with others and you know people need it. Great! But if you don’t get that message out, or worse, get it out to the wrong people, all of your hard work will be for naught.

That’s why creating a successful marketing campaign is so important. Here are 5 steps to do just that:

Successful marketing campaign

1. Know Your Audience

Take some time with this step because it’s the most important. You have to understand your product, what it does and how it helps people in order to come up with your target audience.…

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4 Common Mistakes that Can Ruin Any Business Blog

In the modern business world, information is quickly becoming the most valuable currency. Thanks in part to the rise of electronic shopping, contemporary consumers are accustomed to researching just about every product before they make a purchase.

Businessman reading business blog

Indeed, even B2C transactions have become more complex and nuanced in this digital age. As such, companies that can write quality content –– and promote it effectively –– have a distinct advantage over competitors that don’t. After all, if a customer is willing to read your blog, they’re much more likely trust your recommendations.

Unfortunately, while many businesses understand the need for a professional blog on their site, considerably fewer prioritize their blog-writing process.…

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5 Ways That Will Help You Compete with Amazon

Amazon will always be the king of e-commerce, but that doesn’t mean there’s no hope for you in selling some awesome stuff. There are strategies that you can take to be a great competitor of Amazon.

Competing with Amazon

Keep in mind that you want to be optimistic and not someone who keeps saying “how will I ever succeed against Amazon?” When you are confident and willing to learn, then there’s nothing stopping you. In fact, there is so much to learn from Amazon optimization specialist. These experts can provide you with insights on what makes Amazon very successful.

Fortunately, there are also some tips and tricks that you can use to help you compete with Amazon.…

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8 Branding Mistakes You Don’t Know Your Small Business is Making

The startup industry is thriving today as the budding entrepreneurs have access to all kinds of nifty software and resources to convert their ideas into robust businesses. However, this also means that there is a lot of competition too, which is why branding has become more important than ever.

Although more and more people are realizing the benefits of branding and taking it seriously, many are making huge mistakes due to the lack of knowledge and experience. A lot of them don’t even know what these mistakes are.

Let’s take a look at the top 8 branding mistakes your small business might be making:

1.

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