POST CATEGORY : Marketing

Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

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A Small Business Guide to Building an Online Presence

Given the fact that technology continues to advance, small businesses will need to leverage whatever tools that come their way in order to secure a competitive advantage.

Improving web presence

True enough, it has become vital for small businesses to make full use of the Internet as a means to promote their products and services. Along these lines, building an effective web presence should be your tip priority. Still, this is something that doesn’t happen in a jiffy. As much as I would like to admit it, building an effective web presence can get highly convoluted, considering the fact that the world of online marketing is always in a state of flux.…

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7 Great Marketing Solutions for Every Business Owner

Essentially, marketing is the whole process of attracting and influencing potential clients and customers. It is worth noting that, marketing is a “process.” Ideally, the terminology “marketing,” covers numerous activities and tasks associated with selling the services or products. The most obvious of these activities is the advertising of products.

Marketing solutions using videos

Product design and consumer research are also instrumental facets of marketing. Consumer research involves matching products or services to the consumers’ needs. Product design is, particularly, a rather complicated but crucial facet of effective marketing.

The significance of Marketing Solutions and Strategies in Business Growth

A fundamental question asked by a majority of small business owners is, why and how marketing strategies are effective in business growth.…

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5 Ways to Instantly Modernize Your Marketing Campaigns for 2019

If you’re looking toward 2019 wondering what you can do differently from last year, you certainly aren’t alone.

Reassessing your tactics is always a smart move, after all.

Marketing strategy

Think about it. You don’t want be the out-of-touch business on the block that looks like they’re stuck in 2008 because they refuse to change.

The reality, though? There are some significant changes businesses of all shapes and sizes should consider to make their marketing seem more, well, modern.

Doing so does double duty of making your business look like a bigger player in your industry, all the while sticking to the best practices of what makes your customers tick.…

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Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

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5 Steps to Create a Better Experience for Your Customers

There’s a lot of steps that go into offering the best service experience possible for all your customers. It isn’t enough just to have the best quality or best priced product. It isn’t about having the best service staff possible either. Companies need to dig further and constantly be digging for answers even when everything seems to be perfect.

Enhancing customer experience

Here are 5 relatively painless steps you can take to foster a better customer experience in your company:

1. Its everybody or nobody

The big problem with several companies operating out there in the world these days is that they may have a handful of employees in their ranks who don’t realize just how important they are to this service initiative because connecting with customers isn’t part of their job description.…

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Building Credibility When You’re Small – 4 Tips

It’s never easy building a strong reputation for your small business, but the Digital Age has certainly made things easier than they used to be.

Building business credibility

In fact, if you know how to leverage the right methods, there’s absolutely no reason your small business can’t enjoy just as much credibility as your much bigger competitors do.

4 Ways to Become More Credible Than Your Larger Competitors

The online age has made it easier than ever to build a presence and market your services and products to customers. That being said, building a strong, credible reputation is more important than ever. Prospects that find you credible will find it easier to become your customers.…

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The Secret to Exhibition Success

Having a successful exhibition is all about being organized and knowing the steps you should take. However, doing so isn’t as easy as it sounds because there’s a lot to consider. What do you need to do before the exhibit? Who will oversee the brochures and booklets printing? How are you going to bring people to your booth? Is training your staff really necessary?

Exhibition planning tips

These are just few questions that will occupy your mind, and if you don’t have a plan it’s easy to become conflicted and stressed, leading to overwhelm and poor decisions. Every single detail must be nailed down, and therefore a plan is highly recommended, to know what you should do before, during and after the exhibition.…

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Live Streaming: How it Can Help You to Build Your Brand

In a digital world where direct and instant connections to potential customers are vital in helping to build a brand, live streaming online tool is the tool of choice today. It provides businesses with the opportunity to speak directly to the people they are trying to attract. This communication is often done in an informal manner, making people feel at home with the brand and helping them to become familiar with what it stands for.

Cooking show live streaming

We spoke to experienced advertising and media professional, Glenda Wynyard about the benefits of live streaming. She told us that she relishes each opportunity to put her television and media experience to use, helping clients to unleash the power of live streaming for their organisations.…

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Next-Level SEO Concepts

Search engine optimization (or “SEO”) is one of the most important concepts in modern digital marketing. The idea is simple: you want your online presence to be as friendly as attractive and as accessible as possible to search engines like Google and Bing. That’s because Google and Bing act as gatekeepers and traffic cops on the web, making your target audience aware of your existence and directing that traffic to you.

Next-level SEO

In the early days of search engines, SEO wasn’t all that complicated. Google’s early algorithms placed a lot of importance on linking, making link-swapping schemes the simplest way to improve site rankings.…

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