POST CATEGORY : Marketing

5 Reasons Why Branding Matters as Much as Your Products

When customers come to look at your website or social media channels, what do they see? Each aspect of your branding communicates something about your company or agency – who you are and what you top offer.

Apple Macbook brand

While your products matter, your branding matters just as much, if not more, because it’s what can keep you top-of-mind and set you apart from the competition. Don’t forget – your branding includes everything from your company’s voice, tone, customer experience and values to its logo, content, website and marketing materials.

As tempting as it may be to throw something together and make changes later, the more thought and effort you put into your brand in the beginning, the better your results will be in the long run.…

Continue reading →

5 Best Uses of Custom Canopy Tents to Showcase Your Brand

Is your business participating in an outdoor event this year? Are you looking to increase the buzz about your business? Canopy tents are massively important marketing tools for companies who know how to use them. Not only can they be repeatedly used for different occasions, they practically raise brand awareness for you.

Custom canopy tents

Here are a few ways you can effectively make the most out of custom canopy tents.

1. Grand Openings

If there’s a bomb inside your head for making your business remembered, custom canopy tents are a godsend for grand opening day. This is because the public, your investors and industry competitors may all be looking at you – and first impressions are everything.…

Continue reading →

Top 5 Marketing Tips for Small Business Owners in 2019

What have you got planned for 2019? Do you know how you’ll be promoting your business in January? How about for December? If you think that planning ahead is only for huge corporations with large marketing departments, then chances are very high that marketing your small business is either not happening at all, or you’re wasting your time with outdated strategies.

Marketing tips for 2019

Let’s make 2019 your year to really come to terms with your marketing and get it on track. With the right systems in place, you will spend less time (and less money) marketing your business, and more time focused on your customers (and making money).…

Continue reading →

The Top 10 Multimedia Methods in Marketing

From animation and VR to photography and video; establishing a successful – often multi-stranded – approach to digital marketing is vital. You’re not just competing with your neighboring high street SME anymore.

The use of multimedia in marketing

Through the rise in globalization and the evolution of the supply chain, you’re competing with every heavyweight conglomerate and entrepreneurial SME the world over in the present day. To this end, customer attraction, customer service, and customer loyalty form a trisector of necessities you must satisfy in order to thrive.

At each stage of these three parameters, the effective use of multimedia tools can often prove to be the difference between success and failure, so here are 10 routes, strategies, and tools you can leverage to become a multimedia marvel.…

Continue reading →

Why Digital Marketing is Crucial in Modern Business

In today’s highly competitive world of business, it has become increasingly important for businesses to take steps in order to stay a step ahead of the competition. There are various steps you can take in order to boost your chances of success, particularly in today’s digital era.

The importance of digital marketing in business

By making sure you put a strong marketing strategy in place, you can make a huge difference to your success levels no matter what industry you are in. You can also turn to experts such as an SEO consultant to help put your business on the online map and gain more exposure.

Making Digital Marketing Count

When it comes to your marketing efforts, one thing you need to do is focus on digital marketing strategies.…

Continue reading →

A Small Business Guide to Building an Online Presence

Given the fact that technology continues to advance, small businesses will need to leverage whatever tools that come their way in order to secure a competitive advantage.

Improving web presence

True enough, it has become vital for small businesses to make full use of the Internet as a means to promote their products and services. Along these lines, building an effective web presence should be your tip priority. Still, this is something that doesn’t happen in a jiffy. As much as I would like to admit it, building an effective web presence can get highly convoluted, considering the fact that the world of online marketing is always in a state of flux.…

Continue reading →

7 Great Marketing Solutions for Every Business Owner

Essentially, marketing is the whole process of attracting and influencing potential clients and customers. It is worth noting that, marketing is a “process.” Ideally, the terminology “marketing,” covers numerous activities and tasks associated with selling the services or products. The most obvious of these activities is the advertising of products.

Marketing solutions using videos

Product design and consumer research are also instrumental facets of marketing. Consumer research involves matching products or services to the consumers’ needs. Product design is, particularly, a rather complicated but crucial facet of effective marketing.

The significance of Marketing Solutions and Strategies in Business Growth

A fundamental question asked by a majority of small business owners is, why and how marketing strategies are effective in business growth.…

Continue reading →

5 Ways to Instantly Modernize Your Marketing Campaigns for 2019

If you’re looking toward 2019 wondering what you can do differently from last year, you certainly aren’t alone.

Reassessing your tactics is always a smart move, after all.

Marketing strategy

Think about it. You don’t want be the out-of-touch business on the block that looks like they’re stuck in 2008 because they refuse to change.

The reality, though? There are some significant changes businesses of all shapes and sizes should consider to make their marketing seem more, well, modern.

Doing so does double duty of making your business look like a bigger player in your industry, all the while sticking to the best practices of what makes your customers tick.…

Continue reading →

Is High-Quality Video Production a Critical Factor in Advertising?

Do companies really need to spend hundreds of thousands of dollars on production to create quality videos for advertising? Furthermore, does a more expensive advertisement actually provide a greater return? As a software company designed to help companies grow using video, the team here at Wistia had to find out.

Video production crew

So, we decided to perform an experiment: We commissioned an ad agency to create three ads, for the same product, with budgets of $1,000, $10,000 and $100,000. Thus, the One, Ten, One Hundred campaign and docuseries was born.

One, Ten, One Hundred takes a good hard look at the impact different budgets have on production quality; this campaign ended up being a huge creative challenge—and a lot of fun!…

Continue reading →

5 Steps to Create a Better Experience for Your Customers

There’s a lot of steps that go into offering the best service experience possible for all your customers. It isn’t enough just to have the best quality or best priced product. It isn’t about having the best service staff possible either. Companies need to dig further and constantly be digging for answers even when everything seems to be perfect.

Enhancing customer experience

Here are 5 relatively painless steps you can take to foster a better customer experience in your company:

1. Its everybody or nobody

The big problem with several companies operating out there in the world these days is that they may have a handful of employees in their ranks who don’t realize just how important they are to this service initiative because connecting with customers isn’t part of their job description.…

Continue reading →