POST CATEGORY : Marketing

How to Build Your Own Online Forex Business from Home

Building a successful home business takes time and effort. Many people believe it’s nearly impossible to build a fruitful business without having an edge. An edge is important as it allows you to differentiate yourself from other businesses. For example, selling electronics from home, means that you are competing directly with Amazon and Best Buy which makes it difficult for you to create an edge.

Home-based online forex business

One of the best ways to build a home business is to use a blog or website especially if you have some knowledge of the capital markets. If you have been following the capital markets and have been writing about them or a considering this type of venture, then you can make money from home by directly becoming an affiliate partner.…

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How Small Business Owners Can Harness the Power of SEO to Grow Their Brands

It seems like everyone and their mother has climbed aboard the content marketing train, pushing out everything from blog posts to whitepapers to tutorials online. You can quite literally find an answer — or multiple answers, really — to any question that comes to mind. Although helpful in many ways, this wealth of information poses a problem: We’re drowning in the stuff, which makes it that much harder for your audience to find your content.

SEO

If you want audiences to discover your content, SEO needs to be part and parcel of your content journey. Adhering to SEO best practices ensures that any content you produce meets Google’s standards, making it easier for bots to crawl your site, index your content, and rank its relevance.…

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How Your Website A/B Tests Can Benefit From Artificial Intelligence

How successful is your landing page? Could it be better? Should you place that Call-to-Action button at the top or bottom of your page?

A/B testing for landing page optimization

A/B tests help you test and control against a variable and find out which variable option determines the best response. Artificial intelligence (AI) is capable of measuring the same type of responses, albeit, in a better way. In this post, we will explore the benefits of AI and how it can complement your A/B tests.

How AI is Surpassing A/B Tests

AI surpasses A/B test

Marketers have depended on A/B or split testing to find out the best performing aspects of their website.…

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Why Link Building Is the Best Marketing Strategy for Small Businesses

Small businesses are constantly looking for valuable marketing and advertising opportunities, but are often limited by tight budgets or minimal knowledge on the subject. While there are hundreds of common marketing tactics to choose from, some are demonstratively more effective than others, with a higher return on investment, a wider range of effects, and a lower barrier to entry.

Link building benefits

Among these strategies is link building, the practice of writing valuable content for offsite publishers and earning links pointing back to the pages of your site. It sounds simple, and it’s true that you can learn the fundamentals of link building in the span of an afternoon, but it takes years to truly master.…

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Marketing: 6 Reasons You Shouldn’t Ignore Custom Stickers & Labels

The power of a promotional sticker is invaluable. They’ve been around for many years in Australia and they keep gaining strength as a promotional tool. With the emergence of social media, many people tend to focus too much on the technical side of marketing and forget about the golden oldies. Stickers never go out of fashion, they are long-lasting, attractive and cost-efficient.

Custom stickers on laptop

Here are 6 reasons to pay attention to sticker and label marketing to ensure you don’t miss out:

1. Versatility

In the beginning, stickers were used mainly as bumper stickers and for kids to stick on their school binders.…

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Proper Domain Name Considerations For New Business Owners Going Online

Just imagine how much business you’re losing every time a user mistyped your domain name or worse – forget it. Sometimes the word is hard to spell, maybe it doesn’t make sense, or perhaps it’s unremarkable.

Online consumers are prickly people. They won’t spend precious time looking for your location and most of them would just consider other similar product or service on offer.

Domain name choices

Understanding how to name your website can help you distinguish your brand from competitors, attract new customers to your website, and even prevent spammers from stealing traffic. Confusing or generic domains cause customers to end up at a competitor’s site.…

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7 Main Points a Young Marketer Should Pay Attention To

Students learn about the basics of marketing at colleges and universities. They’re also taught how to apply this knowledge in real life. Today, institutions of higher learning strive to keep up with the times by offering trendy majors, such as social networks or CRM. In this industry, things change even more quickly than Lady Gaga changes her weird dresses during one show.

Marketing education

photo credit: Augstudy.com

Of course, students can find out how to write an academic essay on conversion optimization, marketing automation, tag management, and much more. Nevertheless, training courses in these areas are practically non-existent. As a result, young people getting diplomas of marketing professionals do not have any real-world knowledge.…

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8 Reasons Why Strong Branding Is Important for New Businesses

Many small business owners overlook branding efforts because they see themselves as a business and not a brand. Global giants like Amazon, Disney, Facebook, and Samsung started as small businesses. The reason why those companies are successful is that they branded themselves. But what’s a brand? A brand usually represents the perception of people on the reputation, customer service and advertising from a company.

Ferrari Prancing Horse logo brand

Every business needs branding regardless of its size. Let’s jump to the eight reasons why building a brand is essential for a new business.

1. Branding Supports Advertising

Advertising is a crucial component of branding. The chosen medium and the targeted demographic constitute to the brand.…

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4 Things Business Owners Need to Know Before Hiring a UI Designer

Did you know, as many as 79% of people who visit a site and don’t like what they see, go back and search for another website (most likely one of your competitors).

In light of this, UI design has never been so important. If you don’t boast the necessary skills to do this yourself, you’ll need to hire a professional to handle this for you.

UI designing

So, if you want to find top-quality talent, heed the advice below.

1. Don’t Limit Yourself

When we say, ‘don’t limit yourself,’ what we really mean is, don’t restrict your search to just word-of-mouth recommendations, employee referral schemes, and sifting through your LinkedIn connections.…

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Looking the Part – A Guide To Effective Visual Merchandising

Retailers are always faced with the challenge of trying to figure out new ways to pull customers into their establishment. Your store’s appeal is very important as it is the first impression you make on the public. Establishments that are clean and that speak to the brand’s identity are always a draw for consumers in a marketplace that can be very competitive.

Visual merchandising guide

For retailers who are looking to get ahead of the competition, visual merchandising helps to create a picture of the brand’s values in the minds of consumers. Expert visual merchandising from Sparfacts and other marketing businesses can flesh out an entire image for a retail establishment by focusing on the store’s arrangement, individual displays, and campaigns to drive sales.…

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