POST CATEGORY : Marketing

Visual Communication is Essential for Your Business Success

We often take the signs of businesses for granted because we pass by them every day. Sometimes as we head to our regular stops, the grocery store, restaurant, and gas station, we have stopped noticing the signs that advertise that these businesses are there. When a new business comes to town, we need to see those bright big signs as we discover our new favorite place.

The world of visual communication for business is always changing looking for new ways to get our attention, but there are some things that stay the same. If you want to be successful, you need a sign.…

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Proven Social Media Marketing Approaches To Skyrocket Your SaaS Business

Social media marketing is important for the growth of any SaaS business. The marketing will majorly involve the emphasis of the value of service that is provided to the users. There are some helpful tips that can be applied to grow any SaaS business through social media.

social media marketing for SaaS

The Pre-Launch Stage?

At this stage it will be necessary to find the USP (Unique Selling Proposition) of the business. The questions that should be asked at this point include:

  • What is the aim of this business launch?
  • What makes this product unique in the market?
  • How will the introduction of this product change the general landscape of the business?
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How to Drive Repeat Customers – And Why It Matters

As a business owner, you likely spend most of your time and money finding different ways to drive new business. But how much focus do you place on driving repeat business?

Repeat customers are just as valuable—if not more—as new customers and play an important role in your business. Think about it; repeat customers are easier to sell to because they are already familiar with your product or service. They’re also your most profitable because customers who keep coming back are likely promoting your business to others.

Driving repeat customers

Use the ideas below to drive repeat customers and boost your revenue.

Start a Loyalty Program

Customers love getting exclusive deals with the brands they love.…

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How to Get Quick Publicity for your Small Business on Social Media

Small business work on small budgets. They don’t enjoy outside support that large businesses take for granted, be it investor funding, experts opinions, substantial marketing budgets, among many others.

Marketing profession trends in Canada

They have to cut their coat according to the cloth. Simply put, they have to work within their means. So, most of the time, they tend to ignore social media thinking that customers know where to find them. So, why invest time on social media?

But the fact is: Social media is no more an option for businesses these days. Be it big or small businesses, you need to have your presence on social media.…

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4 Misconceptions About Content Marketing You Need To Know

The concept of content marketing is in a constant state of evolution. Content marketers are regularly working to strive for perfection in this field, however, it’s a long term process. But currently, many misconceptions and false statements are being promoted regarding content marketing. This prevents other people from attaining success in using content marketing to promote businesses.

Content is king

Thus, mentioned down below are four common misconceptions about content marketing.

1. Content marketing is digital

Content marketing has a long history and for centuries people involved in business have been marketing with content without giving it a particular term. Even before the introduction of the internet, content marketing used to prevail and included conferences, lectures, seminars, industry reports, customer newspapers, specialized magazines, workshops, etc.…

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10 Best E-commerce Marketing Strategies to Shape Your Business

If you’re running an eCommerce business, there are a few eCommerce marketing strategies you need to implement so that you can gain new customers as well as entice your old clients to keep coming back to your store.

Ecommerce marketing strategies

There are tons of competition on the internet for eCommerce brands. Therefore, knowing how to set your business apart and get your brand name out there is crucial.

Your online marketing strategies should focus on a number of factors like sales cycle, eCommerce shipping fulfillment, capturing prospects looking for products, and using image business cases that will help your business grow.

With all that said, here are ten essential eCommerce marketing strategies to set yourself apart and generate more sales.…

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Webspotter – The Lead Generation Tools We Prefer

If you ask us what is the most valuable thing today, we would say it is analytics, statistics, data. YES, they are ruling the world by helping make better decisions depending on the data available. This is changing the way we look at the world, it shows us the world as a globe of opportunities that are just lying around to be picked up.

Lead generation tool attracting leads

One such thing is the lead generation software. For all who don’t know, this helps you identify the leads basically paid users from the pool of users. We love these kinds of tools as they help blogs to scale up the ladder.…

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How to Choose a Reliable Digital Agency SEO Expert

Search engine optimization is the bread and butter of anyone who hopes to even attempt any digital marketing these days. Customers find everything they want online, they even manage their transaction online most of the time, and if you are not able to rank high in their search results, you are basically done for.

Choosing a reliable SEO agency

But what if you are not that much of an SEO wizard? Well, then just hire one, of course! Today we bring you a short and sweet guide on how to choose the best SEO expert for your business!

Thoroughly review their past track record

This is more or less the same review hunt that you would do for any other online purchase.…

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The Top Mobile Marketing Tools You Need Right Now in 2019

Mobile marketing is a new breed of digital marketing. It targets audiences that use handheld devices, like mobile phones, tablets, and the like, to access the internet daily. In other words, online marketers these days can create successful mobile advertising campaigns to increase their customers base significantly.

Mobile marketing

The importance of mobile marketing

The number one reason that mobile marketing is crucial for all kinds of businesses is that it’s easier to advertise products and services and to communicate with an audience using it. This is why the world of marketing has shifted to the mobile-first path, leaving behind those that don’t use mobile marketing.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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