POST CATEGORY : Marketing

How to Get Quick Publicity for your Small Business on Social Media

Small business work on small budgets. They don’t enjoy outside support that large businesses take for granted, be it investor funding, experts opinions, substantial marketing budgets, among many others.

Marketing profession trends in Canada

They have to cut their coat according to the cloth. Simply put, they have to work within their means. So, most of the time, they tend to ignore social media thinking that customers know where to find them. So, why invest time on social media?

But the fact is: Social media is no more an option for businesses these days. Be it big or small businesses, you need to have your presence on social media.…

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4 Misconceptions About Content Marketing You Need To Know

The concept of content marketing is in a constant state of evolution. Content marketers are regularly working to strive for perfection in this field, however, it’s a long term process. But currently, many misconceptions and false statements are being promoted regarding content marketing. This prevents other people from attaining success in using content marketing to promote businesses.

Content is king

Thus, mentioned down below are four common misconceptions about content marketing.

1. Content marketing is digital

Content marketing has a long history and for centuries people involved in business have been marketing with content without giving it a particular term. Even before the introduction of the internet, content marketing used to prevail and included conferences, lectures, seminars, industry reports, customer newspapers, specialized magazines, workshops, etc.…

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10 Best E-commerce Marketing Strategies to Shape Your Business

If you’re running an eCommerce business, there are a few eCommerce marketing strategies you need to implement so that you can gain new customers as well as entice your old clients to keep coming back to your store.

Ecommerce marketing strategies

There are tons of competition on the internet for eCommerce brands. Therefore, knowing how to set your business apart and get your brand name out there is crucial.

Your online marketing strategies should focus on a number of factors like sales cycle, eCommerce shipping fulfillment, capturing prospects looking for products, and using image business cases that will help your business grow.

With all that said, here are ten essential eCommerce marketing strategies to set yourself apart and generate more sales.…

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Webspotter – The Lead Generation Tools We Prefer

If you ask us what is the most valuable thing today, we would say it is analytics, statistics, data. YES, they are ruling the world by helping make better decisions depending on the data available. This is changing the way we look at the world, it shows us the world as a globe of opportunities that are just lying around to be picked up.

Lead generation tool attracting leads

One such thing is the lead generation software. For all who don’t know, this helps you identify the leads basically paid users from the pool of users. We love these kinds of tools as they help blogs to scale up the ladder.…

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How to Choose a Reliable Digital Agency SEO Expert

Search engine optimization is the bread and butter of anyone who hopes to even attempt any digital marketing these days. Customers find everything they want online, they even manage their transaction online most of the time, and if you are not able to rank high in their search results, you are basically done for.

Choosing a reliable SEO agency

But what if you are not that much of an SEO wizard? Well, then just hire one, of course! Today we bring you a short and sweet guide on how to choose the best SEO expert for your business!

Thoroughly review their past track record

This is more or less the same review hunt that you would do for any other online purchase.…

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The Top Mobile Marketing Tools You Need Right Now in 2019

Mobile marketing is a new breed of digital marketing. It targets audiences that use handheld devices, like mobile phones, tablets, and the like, to access the internet daily. In other words, online marketers these days can create successful mobile advertising campaigns to increase their customers base significantly.

Mobile marketing

The importance of mobile marketing

The number one reason that mobile marketing is crucial for all kinds of businesses is that it’s easier to advertise products and services and to communicate with an audience using it. This is why the world of marketing has shifted to the mobile-first path, leaving behind those that don’t use mobile marketing.…

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Branding Made Easier with Instagram

Branding is an essential part of establishing and maintaining the identity of your company. Choosing a business name, creating a logo, manipulating a color palette, and fine-tuning your mission statement will all go a long way in making your company easily identifiable by your consumers.

But there is more to branding than simple and singular decisions.

Preparing Instagram post

An effective and well-designed social media strategy can make the branding process easier by getting you noticed quickly, and helping you target the demographic who will be interested in what you have to say.

Instagram, in particular, is an excellent social media platform to start with, as research indicates that the more than one billion users who visit the site today are very interested in learning about their favorite brands on the site.…

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How to Build Your Own Online Forex Business from Home

Building a successful home business takes time and effort. Many people believe it’s nearly impossible to build a fruitful business without having an edge. An edge is important as it allows you to differentiate yourself from other businesses. For example, selling electronics from home, means that you are competing directly with Amazon and Best Buy which makes it difficult for you to create an edge.

Home-based online forex business

One of the best ways to build a home business is to use a blog or website especially if you have some knowledge of the capital markets. If you have been following the capital markets and have been writing about them or a considering this type of venture, then you can make money from home by directly becoming an affiliate partner.…

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How Small Business Owners Can Harness the Power of SEO to Grow Their Brands

It seems like everyone and their mother has climbed aboard the content marketing train, pushing out everything from blog posts to whitepapers to tutorials online. You can quite literally find an answer — or multiple answers, really — to any question that comes to mind. Although helpful in many ways, this wealth of information poses a problem: We’re drowning in the stuff, which makes it that much harder for your audience to find your content.

SEO

If you want audiences to discover your content, SEO needs to be part and parcel of your content journey. Adhering to SEO best practices ensures that any content you produce meets Google’s standards, making it easier for bots to crawl your site, index your content, and rank its relevance.…

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How Your Website A/B Tests Can Benefit From Artificial Intelligence

How successful is your landing page? Could it be better? Should you place that Call-to-Action button at the top or bottom of your page?

A/B testing for landing page optimization

A/B tests help you test and control against a variable and find out which variable option determines the best response. Artificial intelligence (AI) is capable of measuring the same type of responses, albeit, in a better way. In this post, we will explore the benefits of AI and how it can complement your A/B tests.

How AI is Surpassing A/B Tests

AI surpasses A/B test

Marketers have depended on A/B or split testing to find out the best performing aspects of their website.…

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