POST CATEGORY : Marketing

Your Site’s Domain Authority Has Dropped – Here’s Why You Shouldn’t Freak Out

Moz has changed its algorithm for calculating DA, causing many site scores to decrease. Here are three ways to maintain your site’s rank now that the dust has settled.

Declining Domain Authority (DA)

The Moz-developed domain authority, or DA, is a metric that many companies use to verify their SEO effectiveness. A recent algorithm update, however, left those who view it as gospel reassessing their strategies.

The update saw many sites’ scores take an appreciable dip, prompting domain owners to worry about both their page ranks and DA’s ongoing reliability. When Moz studied 1,000 randomly selected domains, it found that those sites’ scores went down by an average of about 6%.…

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Top 4 Reasons to Attend Social Media Marketing Conferences

Social media marketing and management are constantly changing. Social media managers need to embrace new trends to stay successful and promote their brands. You can keep track of a lot of new information by keeping track of the latest news, but you can learn more by attending a social media marketing conference.

Social media conference

Digital marketing is more important than ever, and a conference can help you keep up with the latest advances and increase sales for your company. Here are some excellent reasons to attend social media marketing conferences.

1. Getting Great Inspiration

A social media marketing conference like Social Media Strategies Summit is an ideal place to get inspiration for your next campaign.…

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Print Marketing is Still Highly Valuable for Your Small Business

Some small business owners believe that digital marketing beats print marketing in the modern era. However, 56 percent of customers believe that print marketing is more trustworthy than other avenues of marketing according to Alliance Business Services. The irony here is that in many instances your small business, product or service will only stand out if you use traditional print marketing tactics.

Print marketing is still valuable

Why print marketing is still valuable

Print marketing is still relevant in 2019 because of its tangibility. You don’t have to use a gadget to access print media, and it has a sense of permanence to it. That sense of permanence that a postage stamp collector would feel with his or her collection.…

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Here’s What You Need to Know About Content Syndication & How to Get Started

Content syndication is a great way for business owners and/or bloggers to capitalize on audiences that other publishers have already built. With this strategy, you can benefit from additional opportunities, and even sales.

Content syndication tips

If you want to establish thought leadership in your niche, you need as many eyes on your content as possible. With content syndication, you can achieve this. Here’s what you need to know:

What is Content Syndication?

One of the first things you’ll need to know is what exactly content syndication is. Content syndication is a method where content that you’ve created is pushed to other sites as well.…

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9 Tips for Branding and Marketing a Start-up Business

Successful entrepreneur and marketing expert Luke Lazarus recommends focusing on brand messaging as a path to success. With an extraordinary record of building and selling four new businesses in Australia in only 10 years, he counsels new business owners on the proven methods that led to his success instead of continuing as a serial entrepreneur.

Startup marketing and branding

Lazarus regards most entrepreneurs as “highly intelligent and generally talented,” but his experience as a consultant informs his opinion that they lack basic skills in branding their business. His solutions can increase their chances of avoiding the high failure rate of many startups.

The importance that Lazarus places on branding appears emphatically in a review of its components in Medium.…

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How to Use Animations in Your Marketing Campaigns

Animations have been part of marketing campaigns for several decades now. Starting with stop motion graphics in the forties, animation has been pivotal in campaigns targeted at capturing audience interests and creating brand recognition. The use of animation in online advertising has spurred over the past decade thanks to faster internet. Explainer videos, YouTube advertising and viral video marketing campaigns have all enabled businesses to create effective brand narratives, often at very low budgets. In fact, according to one survey, more than 87.5% of marketers used visual content in over 50% of the articles they published.

Animated image of the Earth

Thanks to modern animation software apps, there is greater ability than ever to produce animation at relatively low budgets.…

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5 Questions and Answers About Using Balloons At Your Car Lot

Whenever you drive past a car dealership, regardless of whether it’s a dealership that sells new cars or used ones, you’ll almost always see numerous colored balloons that are tied to the cars, financing signs, and sometimes even the building itself. But if every other dealership is using balloons, then why should yours too? Do balloons really have any effect? How long do they last? What are they made out of? What else can you use them for?

Colorful balloons on car lot

These are just a few of the questions that you may have regarding car lot balloons if you are considering owning your own dealership (or if you’re just curious).…

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Visual Communication is Essential for Your Business Success

We often take the signs of businesses for granted because we pass by them every day. Sometimes as we head to our regular stops, the grocery store, restaurant, and gas station, we have stopped noticing the signs that advertise that these businesses are there. When a new business comes to town, we need to see those bright big signs as we discover our new favorite place.

The world of visual communication for business is always changing looking for new ways to get our attention, but there are some things that stay the same. If you want to be successful, you need a sign.…

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Proven Social Media Marketing Approaches To Skyrocket Your SaaS Business

Social media marketing is important for the growth of any SaaS business. The marketing will majorly involve the emphasis of the value of service that is provided to the users. There are some helpful tips that can be applied to grow any SaaS business through social media.

social media marketing for SaaS

The Pre-Launch Stage?

At this stage it will be necessary to find the USP (Unique Selling Proposition) of the business. The questions that should be asked at this point include:

  • What is the aim of this business launch?
  • What makes this product unique in the market?
  • How will the introduction of this product change the general landscape of the business?
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How to Drive Repeat Customers – And Why It Matters

As a business owner, you likely spend most of your time and money finding different ways to drive new business. But how much focus do you place on driving repeat business?

Repeat customers are just as valuable—if not more—as new customers and play an important role in your business. Think about it; repeat customers are easier to sell to because they are already familiar with your product or service. They’re also your most profitable because customers who keep coming back are likely promoting your business to others.

Driving repeat customers

Use the ideas below to drive repeat customers and boost your revenue.

Start a Loyalty Program

Customers love getting exclusive deals with the brands they love.…

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