POST CATEGORY : Marketing

How Your Website Can Help Build Your Brand

Most business owners today are aware of the importance of a website. Even with the prevalence of social media, a website helps to establish a business as legitimate and professional. However, while it’s fair to say that a website is a requirement for doing business, don’t look at it as simply another expense, or a box to be checked. Instead, view your website for what it is: a fantastic opportunity to build your brand.

Business website design

Seeing your website from this perspective will help you create a better site that uses the full potential of the internet for establishing and growing a successful business.…

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3 B2B Email Marketing Strategies That Convert

If you deal directly with a single consumer, you can easily tug their heartstrings with a compelling newsletter to get them to buy something. However, B2B marketing is a bit different.

B2B email marketing strategy

The buying process typically takes longer and the investment will likely be larger. Over time, you will have to nurture a relationship with the purchaser or manager to make the sale. With that in mind, how can you successfully get a B2B subscriber to open your emails, let alone respond and convert?

Here are 3 strategies that a B2B company can use to increase customer conversions with email marketing:

1.

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4 Ways to Maximize Your Online Presence

As you work to build your brand, startup or small business, it is only natural to focus on ways to use online and social media resources to your advantage. Whether you want to increase sales or improve brand awareness, the internet is a bountiful resource. It is just figuring out the best ways to tap into it.

Strategy to maximizing online presence

Here are four simple ways you can maximize your online presence to build your business.

1. Invest in a Professionally Designed Website

Whether you hand someone your business card bearing your website address, or someone finds you via social media or another website, your own website gives you the opportunity to make the first impression you’d like to make most. …

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Using YouTube For Marketing in 2019

When you’re exploring social media platforms and marketing channel options, YouTube may not be at the top of your list. It’s frequently overlooked, but if you are strategic and use it appropriately, it can be an excellent platform for marketing.

YouTube marketing platform

There are pre-made dashboard templates for YouTube that let you quickly and easily see how your performing on the site, which simplifies things even further. You can determine your return on investment and track your progress over time as you grow your audience and become more familiar with using YouTube as a marketing and advertising vehicle.

For beginners, the following are some things to know about YouTube marketing in 2019.…

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4 Ways to Effectively Market Your Sportsbook Business

Creating a sportsbook business is easier and cheaper these days. All that you need is to find the right sportsbook software and you can start in an instant. It allows you to create and manage your website, while also providing reports that you need. To ensure its success, however, there is one thing that needs your attention – marketing. Keep on reading and we’ll share some tips on how to promote your sportsbook business.

Sportsbook business marketing tips

Before we start, if you are looking for affordable software to help you build a sportsbook website, make sure to visit Bookiemarket.com and see what they can offer.…

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How Email Marketing for Business can Help You Make Your Dreams Come True

Any business with involves an online presence needs email marketing to grow. Email marketing is crucial because it improves your revenue, increases your communication, and reach significantly, is measurable, flexible, and scalable.

Email marketing campaign tactics

Email marketing can do much more. Here is how email marketing for business can help you achieve your dreams.

1. People use email a lot

People everywhere in the world use email in one way or another. This mass usage of email makes email marketing a great channel to sell your products and services. Chances are your target audience, and anyone you come across uses an email.

Email is different from other marketing channels such as broadcasting and print in that it offers direct communication with the target audience.…

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AMP for Emails as a New Word in Email Marketing

We surely don’t like to remind unpleasant things – but anyway, do you remember that anxiety we felt up to 2019 spring? We even thought of reeducation as it seemed that the email marketer profession is about to extinct back then. Dozens of forecasts stated that outdated email format itself will be replaced by advanced new-fashioned communication channels.

AMP for email

In March 2019, Google released AMP for Email. This brand new technology is a part of the whole Internet AMP-powered reload that is in the constant process of implementation now. Since that day, things changed completely – and we, the email marketers, are not scared of the dark future anymore.…

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The Key Elements of Professional Letterheads

A letterhead is simply a piece of stationary that has a pre-printed heading on the page. It features the person’s name, organization name and address. You can have personal letterhead that has your family’s name, address and other contact information, but letterheads are essential in the business world.

Letterhead example

photo credit: Genevieve Luna / Dribbble

Let’s address the key elements of professional letterhead and learn why it is so important.

Why is professional letterhead so important?

Professional letterhead establishes the identity of your company. It is used to show that a letter or bill from your company is official correspondence. It proves that the message contained in the letter is the official one of the firm.…

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How to Set Up an E-commerce Website that Converts: 5 Tips

What’s the point of setting up an e-commerce website if you won’t attract customers? How much you sell online is determined by how much you can influence consumer behavior.

Ecommerce website that converts

Mind you, you cannot force consumers to purchase your goods. However, there is something you can do: You can set up your website in a way that would convert your visitors into customers. This can be done by ensuring that your entire website creates the kind of user experience that makes them want to patronize your business.

How can I set up such a website?” You ask. Note that the answer to this question is embedded in the best eCommerce website builders and your website design in general.…

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9 Pro Tips to Improve Sales Operations Efficiency

No matter how good your product or service is, without a good sales strategy you can’t achieve much. Here are tips to improve your sales operations efficiency.

Sales operations efficiency

Do you have a product or service that you believe is a game-changer in your field? Are you trying to come with the best way to make it known to the rest of the world?

If so, then you must first come up with a reliable sales strategy so that you can do as much business as possible right away. The goal here is to build your sales operations with a team that knows what it’s doing and consideration for all factors that all more people to notice your offerings.…

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