POST CATEGORY : Marketing

7 Marketing Ideas That a Small Business Can Use

If you are like many other small businesses, then chances are that you don’t have a lot of cash to invest in marketing. However, that is okay because there are many ideas that you can easily implement without having to spend your entire budget. By using the ideas below, you’ll be able to make those marketing dollars stretch further than you ever thought you could.

Influencer marketing results

Social Influencer Marketing

When it comes to social influencer marketing, we are normally referring to the type related to social media marketing which utilizes different mentions and endorsements from specific influencers who have achieved a following and that view them as subject-matter experts.…

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Modern Restaurant and Bar Trends That Are Attracting Patrons

With the emergence of food delivery apps, restaurants and bars everywhere have been experiencing a significant decrease in physical patronage. This is not a major concern for your locality’s more established businesses, but for many smaller businesses who are still looking to carve a niche for themselves, it can be tricky knowing how to attract a crowd.

Restaurant setting

Here are a few ways small business owners can reclaim control and effortlessly up their venue’s foot traffic.

1. Your POS system and you

When given a choice between ‘Cash Only’ and ‘Cashless’, the correct answer should always be neither. You want to make sure that your point of sale system (or POS) is able to take payments from absolutely all potential customers.…

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Neil Patel Reviews the Best Ways to Grow on Social Media – Learn Which Strategies You Should Avoid

Neil Patel is probably one of the best known names in entrepreneurship and digital marketing. He has 62,000 followers on Instagram, over 81,000 followers on Twitter, nearly half a million YouTube subscribers, approximately a million podcast listens per month, and millions of monthly readers on his personal marketing blog.

Neil Patel

So when one of the best marketers of all time says that he’s going to reveal his secrets to becoming big on social media, you want to sit, review and listen.

Recently, Patel wrote a blog post called “The Real Secret to My Social Media Success,” in which he did just that.…

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How to Grow Your Brand with Pay Per Click Ads

Today’s market is an extremely competitive place that requires constant change and evolution to keep up the pace. The advent of Digital Marketing turned the tables of advertisement and became the de facto media to make your brand reach new potential customers.

pay-per-click advertising

There are several digital advertising options you can study and implement on your brand, but one of the most sought and successful types of ads are the Pay Per Click (PPC) ads.

In this article, you’ll find a quick rundown of what PPC ads are and what are the advantages of using them.

What is a Pay Per Click Ad?

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Top 10 Ways To Expand Your Customer Base

Customers are the lifeblood of any business and without customers, a business won’t survive very long. Unfortunately, you can’t rely on existing customers to remain loyal. Because of this, it’s important to have strategies in place to find new customers, so you can replace the ones who don’t place repeat orders and continue to expand your customer case.

Small shop customer base

There are lots of tools you can use. For example, Nuwber.com lets you search by name and address, so see who’s living in the same street as existing customers and find their contact details. Or perform a more general search and harvest names and telephone numbers.…

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9 Ways to Increase Instagram Followers, Likes and Fans

Standing out on Instagram can be pretty difficult. With over a billion users each month, it takes real strategy to get noticed. It can feel overwhelming if you’re not sure how to navigate the platform to find and engage followers. Keeping those users around also takes know-how.

Instagram strategy for increasing followers and interactions

Fortunately, there are some hands-on ways to increase Instagram followers, likes and fans. These tips have real impact on engagement. Keep reading to learn more.

1. Create a Professional Looking Profile

Instagram users decide fairly quickly whether they want to follow a profile simply by taking a quick scroll through the feed and browsing at the photos.…

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Why is Retargeting Worth a Try (Infographic)

Retargeting requires some practice and knowledge to get positive results. It is well worth the effort, though. The fact that only 2% of website visitors purchase on their first visit to a website should be reason enough to consider the many options of a retargeting campaign. Through cookies, you can bring your ads to visitors anywhere online, encouraging them to return to your website.

Retargeting tips

The following are crucial facts on the effectiveness of retargeting:

  • Increases engagement by 400%
  • Boosts sales by 50% by combining retargeting with another marketing channel
  • Retargeted ads’ click-through-rate is 0.7%, while display ads’ click-through-rate is 0.07%.
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5 Common Email Marketing Mistakes And How To Prevent Them

Despite the unprecedented influence of social media, the classic email remains a top marketing choice for business owners.

However, many mistakes are made regularly that hurt prospects to increase sales and gain conversions. Even the most seasoned experts can slip up.

Email marketing campaign

Here are 5 of the top mistakes made in email marketing and tips on how to avoid them:

1. Not Welcoming Subscribers

You know that feeling when you receive the email update in your inbox, “New Subscriber.” You did it! Another follower is eager to learn more about your business or product.

But wait, you didn’t welcome them to your growing community or give them more information about your company…

If you are not sending a welcome email to new subscribers, you have already lost them.…

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How to Scale and Predict Results in Influencer Marketing

With 11x ROI than other marketing methods, influencer marketing is delivering exceptional results due to highly engaged audiences. Because of this, many brands and marketing agencies are looking forward to ramping up their influencer marketing efforts exponentially.

Influencer marketing results

But scaling influencer marketing efforts can be a real pain, especially when you are dealing with an army of micro-influencers.

Business Insider Intelligence estimates that by 2022, influencer marketing ad spend will reach $15 billion. This projection will push marketing agencies to closely monitor the performance of their influencer marketing campaigns in a bid to ascertain if the money spent was worth the effort.…

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3 Major Benefits of SEO for Your eCommerce Business

The number of businesses implementing eCommerce sites and selling their products in the digital space is rapidly growing. If you’re thinking about joining the bandwagon, start off the right foot by implementing SEO best practices.

SEO for eCommerce

The purpose of Search Engine Optimization is to improve your rankings in search engines and drive more organic traffic. In other words, when you appear on Google’s page one, people will come to your website and, very likely, make a purchase.

SEO stats show that search is the primary traffic source for shopping websites:

  • Search engines drive ten times more traffic to shopping sites than social media.
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