POST CATEGORY : Marketing

How to Leverage Digital Signage for Corporate Communications

In today’s growing competition where no one leaves any chance, to be your choice or option, then you must be the first one to rule the possibility of grabbing your digital signage for clearer and convenient communication.

Video wall as digital signage

photo credit: Jeremiah Andrick / Flickr

Digital Signage form of digital technology where LED, LCD, projections, and e-paper is used to display digital images, video, web pages weather data, etc. for a wide range of marketing, exhibitions, and promotional activities.

Your Business points, which are completely different from the other, must get a wide, visible, and dynamic platform to showcase all the valuable products which are yet to be known by the world.…

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Top 7 Web Design Trends You Can’t Ignore In 2020

If there’s one thing you always here in the web design industry, it’s always, “What’s next?” As a new year begins, there will be even newer trends you’ll need to follow to stay relevant. Yes, even this 2020, you’ll need to monitor what’s to come and what viewers want to see!

Web design trends

Granted, the trends this 2020 may not be as different or the newest, but they have evolved. They are now even more redefined in ways no web designer should ignore. So check out these seven web design trends you need to know about this year.

Seven Web Design Trends to Watch Out For

There are so many web design trends out now, but not all of them are exactly the best.…

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How to Write Better Content in 2020

In 2020, the debate is over.

We’ve all bought in and sworn our allegiance to the King of the Internet.

In the Information Age, creating high-quality content is the most effective way to communicate with your customers and market your business.

Content is king in 2020

With so many businesses following this simple mindset, you’d think we’d see more quality in the content that we digest. But it actually seems like the opposite has happened: while quantity has gone up, quality has gone down.

Producing high-quality content is a choice. You can choose to put the time and work into crafting engaging stories and building your brand; or you can take the easy route, making content that’s only so-so.…

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3 Ways To Nurture Old Leads

While it’s important to always be looking for ways to bring in new clients or customers, what many businesses don’t focus enough of their attention on is how to go back to their old lead and nurture them into current sales. But because keeping customers or clients is often much less expensive than getting new ones, it’s important that your business has a plan for caring for current patrons as well as those who didn’t quite make it through the sales process the first time.

Nurturing existing leads

To help you figure out the best way to accomplish this, here are three ways your business can nurture old leads.…

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Here’s What No One Tells You About Digital Marketing

With the rise of the sun, the era of digital marketing welcomes new technologies, strategies, innovations, opportunities, and pitfalls each day.

That said, people who are new to the online marketing world can face a lot of challenges and feel overwhelming. This generally happens due to the myths and apprehensions that surround digital marketing.

Discussing digital marketing strategy

Let’s start with the basics and find out what nobody tells you about digital marketing.

There is a right time for Paid Advertising

In the absence of a set marketing budget and sales funnel, a lot of brands tend to rely on PPC to drive more traffic to their website.…

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7 Tried and Tested Guerrilla Marketing Ideas for Your Small Business

While we now associate “guerrilla marketing” with the internet, entrepreneurs have long been trying different low-cost ways to bring attention to their businesses without spending the cash. Even before Conrad Jay Levinson popularized the term in 1984 with his seminal book Guerrilla Marketing, business owners and managers have long struggled with making limited marketing budgets go further.

McDonalds crosswalk ad

Novel ideas ranging from viral videos and one-off pop culture events to cheap custom wristbands and sidewalk ads drawn with chalk have managed to score big marketing wins without the multimillion-dollar expenses associated with television and other mass marketing techniques.

Here are just a few guerrilla marketing methods that have been successfully tried that can still be a potent tool for your small business.…

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How Service-Based Businesses Can Use a PPC Campaign

Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it’s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it’s not a remote concept for most business owners, PPC mains shrouded in mystery. How exactly can you use it to bring more clients into your service-based business?

Digital marketing for service business

A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.

Google Ads is a paid advertising platform and channel that falls under PPC marketing.…

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7 Awesome SEO Benefits for Your Small Business

Think your business is too small to benefit from SEO? Think again.

If you think SEO is only for large companies, we’re happy to finally put that myth to rest. Absolutely every business, no matter how small, can and should reap the benefits of SEO.

SEO benefits

You don’t believe us? Of course you don’t! And we didn’t expect you too—not yet, anyway.

That’s why we wrote you this list of all the wonderful ways SEO can help your small business. Read on and check out these SEO benefits for yourself.

1. Happier Customers

One of the most important requirements for SEO is providing a superior user experience (UX).…

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4 Steps to Reinvigorating Your Content Marketing in 2020

“Starting is easy; persistence is an art.” It’s an old German proverb, but one that fully encapsulates what often occurs with content marketing today. You start out publishing one piece after another — maybe daily, weekly, whatever. Then, the tides slowly turn, and the frequency lessens so much that you’re lucky if you put out content once a month. Come the second year of the endeavor, you find yourself unfortunately having abandoned it altogether.

Get started with content marketing

Content marketing works best when there’s a consistent cadence. If you can produce content on a regular basis, the effort will likely be three times more effective than some random ad.…

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How To Create An Effective Postcard Marketing Campaign

Postcard marketing is one of the most effective forms of direct mail marketing. Brands use postcards to achieve a variety of advertising goals. Marketing professionals like yourself can generate sales leads, promote special offers and introduce new products with a single piece of card stock. Many companies even use postcards to drive foot traffic to their brick-and-mortar locations.

Holding vintage postcards

In order to reach these common marketing goals, you need to implement the most promising postcard strategies. Read this post to learn how to create an effective postcard marketing campaign.

Acquire Target Audience Data

In order to build a successful postcard marketing campaign, you need to acquire target audience data.…

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