POST CATEGORY : Marketing

How to Use Social Media to Drive Traffic for B2B Companies

The digital space has experienced exciting transformations in the recent past. If you’ve been managing your social media profiles for some time, it’s likely you’ve witnessed how they’ve evolved over the last couple of years.

Driving traffic from social media

Some of the best examples of these transformations are Facebook, LinkedIn, and Twitter.

These social media platforms changed slowly to become places of networking, reading news, and sharing life experiences. As a business owner, you can only ignore the power of social media at your own risk. With more than 2 billion active social media users, it remains an excellent place to get leads, connections, website traffic, and resources.…

Continue reading →

How to Leverage Digital Marketing for B2B Firms

B2B or Business to Business firms are those in which the final targeting lies upon some other business venture. B2B firms generally provide those products and services which are of critical use of the later kind of business. As the target audience of the B2B firms are not same as the B2C or Business to Consumer-based firms, so does their marketing needs are.

Discussing digital marketing strategy

Generally, thinking about marketing strategies for these B2B firms, we simply consider direct outbound techniques and marketing methods. Although these traditional techniques do have its importance, we just can not ignore the point that this is the era of fast-evolving digitalisation and its influence on B2B marketing techniques is also inevitable.…

Continue reading →

How to Grow and Expand a Chiropractic Clinic

Facing a lot of back pain and don’t know what to do or where to go? Chiropractic Clinic is one of the best places to get quick relief from back pain. They cure individuals suffering from spinal cord pain, neck pain, and an overall fit life with an assured treatment result for more extended periods so that they do not experience pain again.

Chiropractic clinic

There are tons of advantages in this treatment which Chiropractic clinics have managed to incorporate altogether to make their patients happy, and pain relieved. This treatment comes with an overall healing package that cures multiple physical injuries and ailments.…

Continue reading →

How to Leverage Digital Signage for Corporate Communications

In today’s growing competition where no one leaves any chance, to be your choice or option, then you must be the first one to rule the possibility of grabbing your digital signage for clearer and convenient communication.

Video wall as digital signage

photo credit: Jeremiah Andrick / Flickr

Digital Signage form of digital technology where LED, LCD, projections, and e-paper is used to display digital images, video, web pages weather data, etc. for a wide range of marketing, exhibitions, and promotional activities.

Your Business points, which are completely different from the other, must get a wide, visible, and dynamic platform to showcase all the valuable products which are yet to be known by the world.…

Continue reading →

Top 7 Web Design Trends You Can’t Ignore In 2020

If there’s one thing you always here in the web design industry, it’s always, “What’s next?” As a new year begins, there will be even newer trends you’ll need to follow to stay relevant. Yes, even this 2020, you’ll need to monitor what’s to come and what viewers want to see!

Web design trends

Granted, the trends this 2020 may not be as different or the newest, but they have evolved. They are now even more redefined in ways no web designer should ignore. So check out these seven web design trends you need to know about this year.

Seven Web Design Trends to Watch Out For

There are so many web design trends out now, but not all of them are exactly the best.…

Continue reading →

How to Write Better Content in 2020

In 2020, the debate is over.

We’ve all bought in and sworn our allegiance to the King of the Internet.

In the Information Age, creating high-quality content is the most effective way to communicate with your customers and market your business.

Content is king in 2020

With so many businesses following this simple mindset, you’d think we’d see more quality in the content that we digest. But it actually seems like the opposite has happened: while quantity has gone up, quality has gone down.

Producing high-quality content is a choice. You can choose to put the time and work into crafting engaging stories and building your brand; or you can take the easy route, making content that’s only so-so.…

Continue reading →

3 Ways To Nurture Old Leads

While it’s important to always be looking for ways to bring in new clients or customers, what many businesses don’t focus enough of their attention on is how to go back to their old lead and nurture them into current sales. But because keeping customers or clients is often much less expensive than getting new ones, it’s important that your business has a plan for caring for current patrons as well as those who didn’t quite make it through the sales process the first time.

Nurturing existing leads

To help you figure out the best way to accomplish this, here are three ways your business can nurture old leads.…

Continue reading →

Here’s What No One Tells You About Digital Marketing

With the rise of the sun, the era of digital marketing welcomes new technologies, strategies, innovations, opportunities, and pitfalls each day.

That said, people who are new to the online marketing world can face a lot of challenges and feel overwhelming. This generally happens due to the myths and apprehensions that surround digital marketing.

Discussing digital marketing strategy

Let’s start with the basics and find out what nobody tells you about digital marketing.

There is a right time for Paid Advertising

In the absence of a set marketing budget and sales funnel, a lot of brands tend to rely on PPC to drive more traffic to their website.…

Continue reading →

7 Tried and Tested Guerrilla Marketing Ideas for Your Small Business

While we now associate “guerrilla marketing” with the internet, entrepreneurs have long been trying different low-cost ways to bring attention to their businesses without spending the cash. Even before Conrad Jay Levinson popularized the term in 1984 with his seminal book Guerrilla Marketing, business owners and managers have long struggled with making limited marketing budgets go further.

McDonalds crosswalk ad

Novel ideas ranging from viral videos and one-off pop culture events to cheap custom wristbands and sidewalk ads drawn with chalk have managed to score big marketing wins without the multimillion-dollar expenses associated with television and other mass marketing techniques.

Here are just a few guerrilla marketing methods that have been successfully tried that can still be a potent tool for your small business.…

Continue reading →

How Service-Based Businesses Can Use a PPC Campaign

Pay-Per-Click or PPC marketing is a preferred form of online advertising for many service-based businesses, and it’s easy to see why. It can bring in instant traffic and a good ROI if implemented properly. But even though it’s not a remote concept for most business owners, PPC mains shrouded in mystery. How exactly can you use it to bring more clients into your service-based business?

Digital marketing for service business

A good first step toward understanding the different aspects of PPC is understanding how to use the king of pay-per-click: the almighty Google Ads.

Google Ads is a paid advertising platform and channel that falls under PPC marketing.…

Continue reading →