POST CATEGORY : Marketing

3 Ways to Smooth the Friction Between Sales and Marketing

Of all the departments within a small business, perhaps no two have a more dysfunctional relationship than sales and marketing. Different surveys reveal different reasons for this, but the most common culprit is poor communication. The sales team might believe marketing should provide better leads, while marketing might think sales should do a better job closing the leads it does generate.

Fostering sales and marketing department relationship

To the customer, however, sales and marketing are one and the same. Breaking down the departmental silos that often separate these teams is the first step to improving communication and aligning goals. As a result, sales will better understand how to appeal to leads, and marketing will understand what’s needed to convert those leads into customers further down the sales funnel.…

Continue reading →

3 Tips for Creating More Engaging Content

With the sheer volume of content that’s being added to the Internet on a daily basis, you’ve really got to impress if you want people to pick your content assets out of the crowd. But for many businesses, creating engaging content isn’t something that comes easy. Luckily, with a few tweaks and changes, you can adjust the content you’re already creating to make it appeal to more people on a deeper level.

Creating engaging content

To show you how this can be done, here are three tips for creating more engaging content.

Include More Visuals

When most people think about content creation, their mind first jumps to written content.…

Continue reading →

4 Tips for Hiring a Video Production Team for Your Next Corporate Video

Corporate videos are a great way to onboard new employees, introduce your brand at events, or attract new clients. Some can be informational in nature, or for training purposes. In all cases, corporate videos have to be compelling enough for your audience to actually follow them, but they have to be well made as well if you want them to accomplish their purpose. And this all starts with the right video production team.

Corporate video production

Here are a few tips for finding the perfect team for your project.

Don’t Fall for the Demo Reel

While demo reels can give you a general idea of what a video production team can do, they don’t show the full picture, no pun intended.…

Continue reading →

An Influencer Marketing Campaign Checklist: 5 Things You Should Know

Collaborating with influencers is a great way to promote your brand and reach out to your target audience. This is perhaps the reason why a lot of marketers have jumped onto the influencer marketing bandwagon.

Influencer

A study shows that 9 out of 10 marketers plan to maintain or increase their influencer marketing budgets.

So, who’s using influencer marketing?

Several brands, large and small, across the world are leveraging this method of marketing to promote themselves. However, there is a common misconception that influencer marketing is only meant for big brands.

Does that mean that small businesses can also leverage influencer marketing?…

Continue reading →

Digital Marketing Tips For Your Business

Marketing is a necessary element of business, and the methods of marketing shift like the sands of the shore. It’s important to keep up with current marketing efforts in business, so you’re not left wondering what happened.

Digital marketing for business growth

Today, digital marketing is arguably the most important form of marketing for any business. The internet is a world within our world, and it’s an instant way to reach large masses of consumers with relatively low expense.

If your business is new to digital marketing, welcome aboard. Take a moment to read through a brief look at some foundational tips for your business as it steps into the art of digital marketing.…

Continue reading →

So You Want to Get Into the Used Car Business? 5 Tips for Pricing and Advertising

Starting a used car dealership is a great step for aspiring entrepreneurs in the United States. The business is booming and buying used has never been a better choice for many drivers. Even if you’ve got some experience in the industry, it’s important to know some tips for how to best price your cars, increase your inflow, and also what marketing strategy you can use to attract customers.

Used car dealer

Use an Auto Auction

Finding a good deal may sound self-explanatory and, for some people, it will be as simple as buying used vehicles off of their friends and family to get started.…

Continue reading →

5 Tips for LinkedIn Sales Navigator Advanced Search

LinkedIn Sales Navigator offers something really useful called Advanced Search. It lets you find hundreds of relevant leads in minutes.

LinkedIn Sales Navigator

For salespeople, it has completely changed the game in their favor.

So if you’re wondering how to get the most out of this feature, we’ll go through the top tips below.

But first, a quick introduction…

What Is LinkedIn Sales Navigator Advanced Search?

LinkedIn Sales Navigator is a tool that helps you generate leads you can contact directly. In just minutes, you can have hundreds of LinkedIn profiles (and their emails) that match your target audience.

Sales Navigator has other features besides Advanced Search, but it’s the feature that really stands out.…

Continue reading →

Key Elements of a Successful Modern Marketing Strategy

Whether you’re a member of the marketing team in a big corporate company or a small business owner who has just started out, you need a solid marketing plan and apt strategies to promote your content. Even if your product or services are top-notch, you won’t be able to gather customers if they are completely unaware of it. You need to put your brand out there, where potential customers notice your product and are intrigued to buy it, leading to more sales and revenue generation.

Modern marketing strategy

In today’s digitally-driven world, every other entrepreneur is aware of the term ‘marketing strategy’ but fails to recognize one that has the key elements to make the campaign successful.…

Continue reading →

Why (And How) Team Communication Leads to Improved Customer Experience

There’s more to attracting and retaining customers than just having great products and a stand-out brand. Customer experience plays an important role in whether consumers decide to make a purchase or come back to your business again. In fact, American Express reports that 17 percent of Americans will spend more money because of a positive customer experience, but more than half of shoppers have scrapped a planned purchase as a result of subpar service.

Team communication

The easiest way to improve your customer experience is to focus on your team communication—both in how employees interact with your customers, but also in how they communicate with themselves and between departments.…

Continue reading →

Achieving Greater Business Visibility Online And Offline

The small business entrepreneur is typically cash-strapped and has to make do with a shoe-string budget. For those who have established their small or large businesses though, the use of trade show displays is a marketing strategy that can reap excellent returns.

Trade show booth

ExpoMarketing has been around long enough to know all the tricks of the trade to support the entrepreneurial spirit. Leveraging its own creative skills in combination with entrepreneurs, we are able to generate trade show displays that enhance existing marketing efforts.

Several benefits can be derived from using this method to augment existing marketing strategies, which include the following.…

Continue reading →