POST CATEGORY : Marketing

Guiding Small Businesses To Make The Most of Digital Marketing

With COVID-19 taking a toll on all aspects of daily life, 2020 has indeed been a challenging year for all of us. While we are trying to hold on and stay safe from the virus, businesses across the world are finding mere survival a Herculean task. This is especially true in the case of small businesses that do not have a huge debt fund to fall back on.

Digital marketing guide

At the moment, with social distancing protocols in place, businesses are having a dearth of physical options. The silver lining here is the fact that this global crisis is chaotic, and if small businesses can focus on their digital marketing plans, they will be able to establish long term credibility among their target audience.…

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7 Proven Ways to Generate Quality Leads For Your Business

Have you ever wondered why most promising businesses with great potential fail after about two years of its establishment? Most times, those that struggle to scale through the first few years end up in bankruptcy and are forced to close down.

Quality lead generation

Customers are the lifeblood of any business, and when a business is not getting as many customers as it ought to, it is bound to fall.

While this article would not explain the different reasons businesses fail to get customers, it would offer solutions to the problem by outlining seven proven ways to generate quality leads. These seven ways can be used for any business.…

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Digital Marketing Strategies for Rehabilitation Centers

Addiction has become such a huge problem in every country on the planet. Whether it is an alcohol or drug addiction, a gambling addiction, or an addiction to sex, reaching out and helping addicts to overcome their demons is more important now than ever. Rehabilitation centers, like every other kind of business, need to employ the right digital marketing strategy to ensure that their potential patients are aware that there is help out there.

Digital marketing

These days your business’ website is key to customer outreach and engagement, whether your business is a rehabilitation center or a global corporation. Improving your online presence and increasing website traffic is not an easy task, but to maximize your potential engagement with people who need your help, it is absolutely vital.…

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Increase Brand Awareness With These 6 Ingenious Ways

Your business faces competition from other companies in the market, and it’s your duty as a smart businessman to create a different brand that stands out. The big question is how do you increase your brand awareness?

On-target brand awareness

Here are six ingenious steps you can take to improve your brand image, and once you employ them, you are sure of yielding better results.

1. Use Search Engine Optimizations

SEOs are critical in driving organic traffic, and by placing it on Search engine result pages, you can get better traffic and improve your business brand awareness. SEOs enable you to have better SERP ratings, and you can use it on social media platforms, websites, among other online platforms.…

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Five Marketing Tips to Boost Your Online Sales

No longer do you have to wait for a customer to wander into your store. You have the potential to make a lot more money by posting your products online where people all over the world can have them shipped wherever they live.

Boosting online sales

That doesn’t mean selling online is easier than selling from a storefront. In fact, selling online is harder than the traditional way of selling things in a lot of ways.

If you aren’t happy with the success of your online store, or you simply want to find ways to boost your revenue, give these five marketing tips a try.…

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10 Tips to Craft Rockstar Email Marketing Content

If you’ve been trying to tap into successful email marketing for some time without the desired results, it could be down to a number of factors. Nailing email marketing techniques require the backing of science and is often considered an art. One of the most important parts of hitting that sweet spot is crafting excellent content.

Email marketing content strategy

Fortunately, we’re here to help you with our top 10 tips to improve your email marketing with great copy.

1. Reel them in with an engaging subject

One of the first places to begin when attempting to improve your email marketing effectiveness is to start at the subject.…

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6 Reasons Why Your Business Absolutely Needs SEO

Search Engine Optimization is an effective digital marketing tool that is valuable in creating a brand, building relationships, and establishing trust from potential customers. It increases the visibility and ranking of any business site when the audience searches on the internet. The main purpose of SEO is to increase web traffic to a business’ webpage. Through quality content, the site is optimized by giving a better customer experience to those who come and see the page.

Business SEO

Considering SEO a long term strategy for any business, owners will get these benefits listed below.…

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6 Tips to Improve Visitor Engagement on Your Website

Is your website’s engagement far below where you’d like it to be? Are you thinking ahead to strategies to increase engagement with your yet-to-be-constructed website?

Shocked website visitor

photo credit: Andrea Piacquadio / Pexels

In either case, you’ve got to think in practical, actionable terms. Following these six tips to increase the frequency and enthusiasm with which your website visitors interact with your domain could be just what you need to reach your goals online.

1. Put Social Sharing Buttons in Highly Visible Locations

Prominent social sharing

This is a 15-minute job that could dramatically increase website engagement all on its own. All you need to do is place social sharing buttons for Twitter, Facebook, Pinterest, and any other properties your visitors use when they’re not engaging with your site.…

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Working Methods to Increase Brand Exposure with Online Video

When it comes to starting a business and growing your brand online, there are plenty of options to choose from. However, as the internet continues to make its move from desktop and laptop usage to mobile and application-based viewing, video is quickly becoming one of the most sought after methods for both brands and their audiences.

Video production process

As social media platforms like Instagram and Facebook continue to change the way people access the internet, video is now in demand more than ever before. And if you think Google is missing out on all of the action, they are. YouTube is the largest video site and search engine in the world… and it’s also owned by Google.…

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Why Covid-19 is the Best Time To Pick Up your SEO

Let us remember the pre-COVID world, digitalization was growing, businesses were all geared-up for 2020 and were ready with their highly-invested digital marketing ships to sail through the high tides. Seems quite an old story now!

Covid-19 and SEO

COVID-19 has hit businesses differently, many businesses have slashed their paid marketing investments, and search ads lost 7% of all impressions between Jan to March. The same effect was witnessed across other paid marketing channels.

But, thankfully SEO didn’t feel that steep bump, instead some businesses increased their efforts in SEO and were able to feel a growth in some specific search queries.

So, this article discusses:

  • Why COVID-19 is the best time to invest in professional SEO services?
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