POST CATEGORY : Marketing

9 Resources You Can Leverage to Build Your Personal Brand Right Now

If you’re being honest with yourself, your personal brand could probably use a spit-shine. Reputations don’t maintain themselves; like so much else, they demand constant attention and no small amount of work.

Personal branding

It’s fortunate that you don’t have to go about this work entirely on your own. While each and every one of us is ultimately responsible for the state of their personal brand, we all have a sturdy stock of resources at our disposal to make the job easier.

Those resources don’t look precisely the same for everyone. Those of us farther along in our careers have deeper personal networks and the advantage of a large body of work to point to.…

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The Most Important Hard Skill Business Owners Should Learn in 2020? SEO!

Search Engine Optimization (SEO) is one of those terms that intimidates, confuses, and frustrates so many today. The acronym itself is strapped with misinformation and misunderstanding that convinces business owners and marketers it’s some kind of taboo, hard-to-understand digital marketing service better left to the professionals.

SEO consultant advising a client

The reality is that SEO is not complex, hard-to-understand, or impossible to tackle at all. However, as more companies refuse to explore the simple education behind SEO, they are harming their company’s online search engine rankings tenfold. In fact, 91% of pages never get any organic traffic from Google – due to the fact that they don’t have any backlinks!…

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What the Website Design Process Actually Looks Like in Practice

Did you know that there are almost 1.8 billion active websites on the internet today? With the internet comes endless opportunity, but stiff competition. And if you want to create a website yourself, you need to have a strong plan in order to get positive results.

Business website design

The good news? We can help you do just that!

In this article, we’ll break down the most important steps of the website design process. We’ll tell you how to get started designing a website, as well as few mistakes to avoid along the way.

Understand the Goal of the Website

While there are over a billion websites online at the moment, it’s important to note that not all of those websites are the same.…

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SEO For Beginners: Tips for Your Small Business Website

Running a small business can be tough. You’re probably an expert in a single niche, whether that’s flower arranging, car repair, catering or something else, but owning a business seems to require you to master so many other areas, from accounting to law and more – like, for example, SEO.

Small business SEO

Fortunately, you can hire professionals in most cases. However, this can get expensive, and you might want to try to do some parts yourself. If you want to work on your business website’s search engine marketing, it might be worth hiring a professional for a few hours here and there to help you with SEO marketing, but there is also a lot you can do on your own by understanding a few basic elements.…

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How to Refine Your Business’ SEO Endeavors

No business that wishes to remain competitive in the digital age can afford to treat SEO as an afterthought. With search engine optimization playing a large role in nearly every enterprise’s digital marketing efforts, businesses that shrug off SEO do so at their own peril.

Business SEO

As is the case with any type of marketing, digital or otherwise, a company’s search engine optimization efforts need to be tweaked and refined over time. In some instances, new and emerging trends help facilitate the need for change. Other times, a business’s lack of knowledge and hands-on experience with SEO creates the need for a shift in direction.…

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How to Enhance your Marketing Campaigns with Next-level Technology

Today digital marketers are able to wield an unprecedented array of technological tools. More than ever before, they’re able to reach the right audience, and better able to persuade that audience.

Analyzing marketing campaign

But what exactly do these tools look like, and what might the future hold for them? Perhaps more importantly, how can you integrate them into your marketing campaigns?

Call-tracking Technology

Analysing your incoming calls can help you to identify where your leads are coming from. Through this information, you’ll be able to optimise your sales funnel and generate more conversions.

Naturally, certain sorts of business generate leads through search engines and banner ads.…

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7 Easy Ways to Boost Your Company’s Organic Search Rankings

Ranking organically on page one or two of search engine results pages (SERPS) is an incredible achievement in the digital marketing world. Research shows that page one of SERPs receives approximately 75 percent of online traffic. Subsequent pages receive the remaining 25 percent.

Organic search ranking

Generating traffic to your company page is vital, as it leads to sales-boosting conversions. However, earning a spot in the first-page results isn’t easy as it sounds.

Every second, there are nearly 40,000 search queries on Google. For your website to rank well in search results, there is stiff competition to ward off. You need to up your SEO game to compete for a higher rank.…

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Considerations for Growing Your Online Store

When you first start an online store, you want to find ways that you can grow it faster. You have a number of ways that you can successfully do this.

Online store

You can accelerate your progress through learning from the mistakes and successes of others. In this way, you will see success early on to enjoy it more quickly. The sellers who control their own stores can control their own online experience.

Email Marketing

You have plenty of free online tools that you can use like email marketing to help yourself succeed. This also allows you to build a relationship with your clients for faster success.…

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Ubersuggest vs. SEMrush: Head-to-Head SEO Tool Comparison

Properly implementing SEO requires a well-defined approach and tools to augment your strategies.

However, with the myriad of SEO tools available online, it can be challenging to figure out which SEO tool is perfect for your business.

SEO implementation and analysis

Image source: Unsplash

In this guide, we’ll compare two of the most reliable and widely-used SEO tools and their features to see which one is the best solution for you.

Ubersuggest vs. SEMrush: Which one will come out on top?

We’ll look at each SEO tool’s features, benefits, and pricing to give you enough details to make a good comparison of the two solutions.…

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How to Refresh Your Brand Image When Feeling Outdated

Creating a brand from scratch is a lot of work. And it is also a huge responsibility – once you launch your brand, you will have to stick to the brand identity and communicate through the brand’s main virtues of what it represents and the additional values that it provides.

Kodak outdated brand

photo credit: Flickr

Also, after launching your brand and starting your own business, you will start working on brand awareness. You will be making sure people hear about your brand and learn to recognize it by multiple elements – colors, style, tone of voice, and many other factors. But with time, everything wears off, and a change is always good but not always easy to deal with.…

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