POST CATEGORY : Marketing

5 Ways to Boost Customer Experience Without Spending More Money

The customer experience is often considered an intangible, qualitative metric for business owners. However, it has real, quantitative effects on your company.

Business owner talking with a customer

A good customer experience is reflected in your retention rates, your referrals, and increased spending. In fact, 2019 data from Gartner found that “CX drives over two-thirds of customer loyalty, outperforming brand and price combined.”

While improving the customer experience can grow your revenue, you might not have a large budget to invest in it. Instead of spending more, check out these five unique (and no-cost) ways to improve your customer experience.

1. Build Your Brand Around Their Pain Points

Too often, companies develop marketing materials based on the company and its capabilities.…

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5 Simple (But Effective) Digital Marketing Tips to Generate More Profit

The best way to watch your business plummet is to not have a good marketing strategy. Great marketing makes a great bottom line.

It’s time to ramp up your digital marketing game.

Business owner devising digital marketing strategy

Using technology to market your business in this age is the most powerful form of promotion. The digital platform gives you the opportunity to reach customers.
Customers you never could reach using traditional measures.

Not to mention, it’s more cost-effective.

Small businesses operate off of limited budgets, so they need a break wherever they can get one. Most social media platforms have free sign up with marketing ad ops that cost as low as $5.…

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Why Should You Partner Up With A Retail Advertising Agency?

Retail is considered one of the most profitable yet high-risk options if you have ever been in business before. For one, it includes most of the daily necessities most families would want, like groceries and clothes. However, it will also need to be carefully marketed since there are so many kinds of retail products available to everybody, as you can read on this page. You cannot merely put out a simple ad on television as we are not living in the previous decade anymore.

Retail shop

Everything is going online these days, even with marketing. Most people want easy access to what they need without going out anymore.…

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8 Ways to Improve Your Amazon Product Descriptions

Standing out on Amazon is becoming increasingly difficult.

Today, there are more than 500 million products for sale on the site, which means the competition is fierce. Getting products in front of as many people as possible is crucial for sellers that want to stand the test of time.

Amazon product description optimization

But getting visitors to your product pages is only the first hurdle. After that, you have to convince shoppers that your product is the product for them and provide everything they need to click “add to cart”.

This means optimizing your product descriptions so that they are clear and concise, giving shoppers all the information they need, and gently nudging them to transition from browser to customer.…

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Starting an SEO Agency: Here’s Why White Label SEO Make Sense

If you’re starting an SEO agency, you should know that the world of SEO is a dynamic and exciting one. With many changes taking place every few months, an agency has a lot to offer many industries. But why should you use white label SEO? We’re going to look at this now.

Start an SEO business using white label services

It Helps you Get Things Done

There’s no doubt about it, white label SEO helps you to get things done. A provider will give you access to a wide range of materials that you can present to all of your clients.

Your SEO partner is likely to be given a range of keywords to use in articles and blog posts.…

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How to Efficiently Market Your Business Through Social Media

Social media advertising is becoming a trend in the business world today. Its increased popularity has been contributed by the fact that it is cheap compared to other advertising forms. Further, business owners can enjoy a real-time connection to their customers through social media advertising. It is an ideal advertising strategy for both small and large business start-ups.

Marketing your business on social media

If you intend to brand via social media, you should learn how to use different platforms effectively. For instance, if you are using Facebook, you should be well-versed on launching, running, and optimizing your advertising campaigns to gain a competitive advantage.

Here are various strategies you can use to promote your business through social media.…

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The Importance of App Development in Digital Marketing

Digital marketing is a term used by marketing professionals to describe a marketing strategy which involves the use of any electronic device which can be either online or offline.

Mobile app development trends

Many strategies have recognized the integration of app developments in marketing strategies. Utilising Digital Marketing Agency can be a big help for building effective and valuable marketing campaigns. This is so because it works on multiple levels like having initial access to customers, simplification of the buying process sharing of resources for mining customer data and many more.

Now that we have got an idea of digital marketing let us now discuss the importance of app development in fuelling digital marketing:

Growing your Audience base

An app makes it very simple to connect to the local business.…

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9 Resources You Can Leverage to Build Your Personal Brand Right Now

If you’re being honest with yourself, your personal brand could probably use a spit-shine. Reputations don’t maintain themselves; like so much else, they demand constant attention and no small amount of work.

Personal branding

It’s fortunate that you don’t have to go about this work entirely on your own. While each and every one of us is ultimately responsible for the state of their personal brand, we all have a sturdy stock of resources at our disposal to make the job easier.

Those resources don’t look precisely the same for everyone. Those of us farther along in our careers have deeper personal networks and the advantage of a large body of work to point to.…

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The Most Important Hard Skill Business Owners Should Learn in 2020? SEO!

Search Engine Optimization (SEO) is one of those terms that intimidates, confuses, and frustrates so many today. The acronym itself is strapped with misinformation and misunderstanding that convinces business owners and marketers it’s some kind of taboo, hard-to-understand digital marketing service better left to the professionals.

SEO consultant advising a client

The reality is that SEO is not complex, hard-to-understand, or impossible to tackle at all. However, as more companies refuse to explore the simple education behind SEO, they are harming their company’s online search engine rankings tenfold. In fact, 91% of pages never get any organic traffic from Google – due to the fact that they don’t have any backlinks!…

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What the Website Design Process Actually Looks Like in Practice

Did you know that there are almost 1.8 billion active websites on the internet today? With the internet comes endless opportunity, but stiff competition. And if you want to create a website yourself, you need to have a strong plan in order to get positive results.

Business website design

The good news? We can help you do just that!

In this article, we’ll break down the most important steps of the website design process. We’ll tell you how to get started designing a website, as well as few mistakes to avoid along the way.

Understand the Goal of the Website

While there are over a billion websites online at the moment, it’s important to note that not all of those websites are the same.…

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