POST CATEGORY : Marketing

How Seasonal Shopping Events have Changed Loyalty Programs

Shopping has changed almost beyond recognition over the last few decades. Increasingly, shoppers don’t jump in the car to get those must-have Christmas presents; they instead open up a browser window. And this trend has only been accelerated by the Covid-19 pandemic.

Seasonal shopping

Our changing shopping habits have been accompanied by changes in the way that loyalty programs are structured. The digital world provides plenty of tools for retailers looking to secure repeat custom. Customer data can be gathered and analysed with greater precision than ever before.

The history of Loyalty

The loyalty program is often thought of as a modern innovation.…

Continue reading →

5 Ways to Promote Your Small Business

Owning a small business can be tough. You’re competing with big brands but with less money and resources. As a small business owner, you might find that you’re constantly struggling to make your presence known in the industry. Sometimes, it feels like you’re screaming into the void.

Business promotion

While owning a small business can be difficult, there are plenty of ways to make your business stand out. Here are 5 ways to promote your small business.

Make a great ad

At their worst, ads can be dull, stereotypical and irritating. A bad ad can make us want to quickly change the channel or put the TV on mute.…

Continue reading →

Why Visual Content Is So Important for Your Content Marketing Strategy

For more than a decade, content marketing has been one of the most popular online marketing strategies. It’s useful for its accessibility, its high return on investment (ROI), and its penchant for long-term development.

Creating visual content

These days, content marketers are increasingly turning their attention to visual content, including photos, videos, and infographics. But what is it that makes visual content so powerful? And how can you harness the power of visual content marketing for your strategy?

What Is Visual Content?

What exactly is visual content? Visual content is any content that can be accessed and absorbed through a visual component. Rather than reading words on a screen or listening to audio, a consumer can simply look at a photo, illustration, or video.…

Continue reading →

Sticking to a Tight Budget When Starting a Digital Marketing Business

You’ll be undertaking something of a balancing act when creating your own business. Whether the funds involved are your own savings, you’ve been granted a bank loan or your capital comes from investors and shareholders, it’s up to you to make sure that a sensible amount goes to each vital area. But, of course, you only have a finite amount to work with – and no one wants to feel as if they’re cutting corners.

Digital marketing business partners

So, what steps can you take to ensure you always stay within your budget?

Calculate Carefully

It’s important to distribute funds across your business in a sensible manner.…

Continue reading →

An In-Depth Look at Backlinks and Their Uses

The word backlink is one of the commonly most terms in the world of search engine optimization (SEO), and it’s simple to understand. A backlink is just a link to another site using some kind of anchor text. According to Forbes, these links are crucial for staying relevant and adapting.

Website codes

So what is the big deal with backlinks and why are they so important?

What is a backlink?

As stated above, these are just links from one website to another, and they serve as a ranking signal for search engines like Google. When one website links to another, search engines take note of those links and believe the content is noteworthy.

…Continue reading →

3 Ways Small Businesses can Boost Their Online Presence

As just about every imaginable industry has gone remote in 2020, businesses have relied on ecommerce more than ever.

But for those who are brand new to the transition, it can be tricky. And yet the world of online trading presents incredible opportunities for growth whether you’re looking to boost your reach to local customers or expand your appeal further afield.

Building a web presence

This article explores just three ways that small businesses venturing online for the first time can boost their digital presence.

1. Create the perfect website

Online Trading 101 begins, of course, with your website.

And if you think your small business doesn’t need one, think again.…

Continue reading →

The Benefits of Guest Blogging for Businesses

Business owners are always on the lookout for marketing and PR strategies that can boost their reputation and brand visibility without costing too much in terms of time or money. Most of the time, more effective strategies end up costing additional time and/or money, but there’s at least one tactic with a ridiculously impressive cost-to-benefit ratio: guest blogging.

Guest blogging

What exactly is guest blogging, and how can it benefit your business?

What Is Guest Blogging?

Let’s start with a basic explanation of guest blogging. Blogging, of course, is the act of writing “blog” posts regularly—in other words, written articles on the internet.…

Continue reading →

Easy Ways to Establish Your Main Consumer Population of Interest

Marketing breakdown in essence is how you can market to your target audience while still being able to create the right marketing campaigns for each smaller subgroup within your target market. This gives you the ability to hone in on each of your segmented groups while creating a marketing campaign that will focus on reaching that particular segment.

Developing marketing strategy for establishing main consumer population of interest

How to Categorize

This can be categorized by subgrouping your target market by ages, gender, income, etc. However, your first step to marketing segmentation is identifying your key market. Your target market can be defined by identifying those that you want to reach and basing your marketing efforts on reaching that market.…

Continue reading →

5 SEO and Analytics Tips Every Business Owner Should Know

You’ve spent considerable time putting together niche expertise. This most likely involved supply chain management, competitor research, and market analysis. You’ve even worked on your SEO skills. Meta tags and website organization have quickly become second nature. However, there are five SEO and analytics tips you may not yet be implementing – and you need to.

SEO specialist

1. Set up and Use “Google My Business”

As one of the many Google support tools, Google My Business is completely free. You only go through the easy steps of setting up a free business profile to connect to Google Maps, Search, and a variety of other applicable Google properties.…

Continue reading →

Top Video Production Companies in Asia

It’s an understatement to say that video is “increasing in demand” in Asia. It’s gone way past being in demand. Today Asia Pacific viewers alone account for over half the total number of digital video viewers GLOBALLY. If you’re a retailer, a brand, or a business looking to tap into the Asian market with videos, this is the perfect time to capture the market. You will need the help of a film production company based in Asia to create stories and visuals that best resonates with the Asian consumer.

Video production companies in Asia

So without further ado here’s a list of the top seven video production agencies in Asia that you can reach out to and get help in creating videos that can deliver the best ROI.…

Continue reading →