POST CATEGORY : Marketing

4 Reasons Why SEO is a Smart Move for Your Business

Research has shown that we’re spending around 6 hours online each day, and that number is rising! With so much time spent on the internet, it’s no surprise that brands are fighting for the limelight in the digital space.

Browsing a website

An essential part of boosting your brand’s online presence is by increasing your search engine rankings. If your website isn’t appearing on the first page of Google, you won’t drive much traffic (if any), as who clicks beyond page one? SEO is a powerful digital marketing tool, as it focuses on getting your website to rank first, second, or third in search rankings.…

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Increasing Instagram Followers: Top Tips for Your Business

As we have adjusted to the “new normal” amidst the pandemic, social media platforms’ role has become more important for all businesses. Even though having an app for your business cannot guarantee a successful brand image, gaining recognition on Instagram can surely assist you in increasing revenue.

Increasing Instagram followers

Why Focus on Instagram?

One of the many social media platforms, Instagram is currently one of the most beloved platform with exciting features such as stories, reels, multiple images posting, etc. The overall active users have been on a steady rise since the last five years, making Instagram a game-changer for your business.

Increasing Instagram Followers

Now that you know why Instagram is the perfect platform for establishing your brand image, let us look at some efficient ways which can help you in increasing followers on Instagram:

Instagram Insights

1.

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Best SaaS Affiliate Programs 2020

It’s the 21st century. The world has morphed from a global village to one global marketplace. These days, we are constantly buying and selling goods and services outside of physical stalls. You mostly need a mobile or a laptop, and a good network service provider to even do any form of commerce. Millions of online transactions take place daily.

SaaS affiliate program

We’ve broken the barriers of distance, language and communication. The internet allows us to buy and sell from anywhere in the world while donning our pajamas. It has also provided countless ways to make money.

One them is affiliate marketing or SaaS affiliate programs.…

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How Seasonal Shopping Events have Changed Loyalty Programs

Shopping has changed almost beyond recognition over the last few decades. Increasingly, shoppers don’t jump in the car to get those must-have Christmas presents; they instead open up a browser window. And this trend has only been accelerated by the Covid-19 pandemic.

Seasonal shopping

Our changing shopping habits have been accompanied by changes in the way that loyalty programs are structured. The digital world provides plenty of tools for retailers looking to secure repeat custom. Customer data can be gathered and analysed with greater precision than ever before.

The history of Loyalty

The loyalty program is often thought of as a modern innovation.…

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5 Ways to Promote Your Small Business

Owning a small business can be tough. You’re competing with big brands but with less money and resources. As a small business owner, you might find that you’re constantly struggling to make your presence known in the industry. Sometimes, it feels like you’re screaming into the void.

Business promotion

While owning a small business can be difficult, there are plenty of ways to make your business stand out. Here are 5 ways to promote your small business.

Make a great ad

At their worst, ads can be dull, stereotypical and irritating. A bad ad can make us want to quickly change the channel or put the TV on mute.…

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Why Visual Content Is So Important for Your Content Marketing Strategy

For more than a decade, content marketing has been one of the most popular online marketing strategies. It’s useful for its accessibility, its high return on investment (ROI), and its penchant for long-term development.

Creating visual content

These days, content marketers are increasingly turning their attention to visual content, including photos, videos, and infographics. But what is it that makes visual content so powerful? And how can you harness the power of visual content marketing for your strategy?

What Is Visual Content?

What exactly is visual content? Visual content is any content that can be accessed and absorbed through a visual component. Rather than reading words on a screen or listening to audio, a consumer can simply look at a photo, illustration, or video.…

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Sticking to a Tight Budget When Starting a Digital Marketing Business

You’ll be undertaking something of a balancing act when creating your own business. Whether the funds involved are your own savings, you’ve been granted a bank loan or your capital comes from investors and shareholders, it’s up to you to make sure that a sensible amount goes to each vital area. But, of course, you only have a finite amount to work with – and no one wants to feel as if they’re cutting corners.

Digital marketing business partners

So, what steps can you take to ensure you always stay within your budget?

Calculate Carefully

It’s important to distribute funds across your business in a sensible manner.…

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An In-Depth Look at Backlinks and Their Uses

The word backlink is one of the commonly most terms in the world of search engine optimization (SEO), and it’s simple to understand. A backlink is just a link to another site using some kind of anchor text. According to Forbes, these links are crucial for staying relevant and adapting.

Website codes

So what is the big deal with backlinks and why are they so important?

What is a backlink?

As stated above, these are just links from one website to another, and they serve as a ranking signal for search engines like Google. When one website links to another, search engines take note of those links and believe the content is noteworthy.

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3 Ways Small Businesses can Boost Their Online Presence

As just about every imaginable industry has gone remote in 2020, businesses have relied on ecommerce more than ever.

But for those who are brand new to the transition, it can be tricky. And yet the world of online trading presents incredible opportunities for growth whether you’re looking to boost your reach to local customers or expand your appeal further afield.

Building a web presence

This article explores just three ways that small businesses venturing online for the first time can boost their digital presence.

1. Create the perfect website

Online Trading 101 begins, of course, with your website.

And if you think your small business doesn’t need one, think again.…

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The Benefits of Guest Blogging for Businesses

Business owners are always on the lookout for marketing and PR strategies that can boost their reputation and brand visibility without costing too much in terms of time or money. Most of the time, more effective strategies end up costing additional time and/or money, but there’s at least one tactic with a ridiculously impressive cost-to-benefit ratio: guest blogging.

Guest blogging

What exactly is guest blogging, and how can it benefit your business?

What Is Guest Blogging?

Let’s start with a basic explanation of guest blogging. Blogging, of course, is the act of writing “blog” posts regularly—in other words, written articles on the internet.…

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