POST CATEGORY : Marketing

14 Tips to Improve Your Small Business Branding Efforts

Branding is essential to the success of a small business. With the right kind, you can more easily build strong relationships, show customers what you believe in and stand out from the crowd.

Small business branding

A good branding plan can be tough to pull off — but the right approach can make a significant difference.

Here are 14 tips that can help any small business improve its branding efforts.

1. Know Your Audience

Most branding strategies begin with market research. Know your customers — who they are, what they need and what they’re not getting from businesses right now. This can help you tailor-fit your branding to the audience you have and the one you want to build.…

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5 Simple Ways to Quickly Outrank Your Local Competitors

Whether you already had a website dedicated to your local business before the pandemic happened, or are now preparing to build one, local SEO will play a critical role in your success.

Local SEO

So what makes local SEO so much better than regular SEO? To put it simply, it is easier to rank for location specific keywords than ranking for generic keywords. This is because in most cases, only small, local businesses, that are limited in number, are ranking for a location specific keyword. On the other hand, everyone from local businesses to multinational conglomerates are working relentlessly to rank for generic keywords.…

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Why You Should Start Investing In SEO When Opening a New Business

SEO is something that many people may never have heard of before, but if they decide to open a business, then they will realize that those are three of the most important letters they will ever hear. SEO stands for search engine optimization and it is what is used to get a website to rank higher on the SERPs (search engine results pages). A higher rank means more visibility, which means more traffic, and eventually more customers.

Choosing a reliable SEO agency

SEO is invaluable to a business but it needs to be implemented right from the beginning if it is going to be as effective as possible.…

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How I Teach My Students To Get 5-10 New Coaching Clients Per Month (Without Spending a Dime on Ads or Building a Webinar)

When coaching clients are told that a coach will help them land five to ten new clients a month, there’s often a concern that they will be advised by the coach to invest in ads or build out a webinar. These are some of the most commonly used sales techniques that coaches advise. And while they may be effective at times, they also require a financial investment, which is unnecessary when there is a more effective method of selling available.

Business coaching

At Impact School, I teach my students how to make a high impact offer and to sell it using a technique that I call “permission-based relationship marketing.”…

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Should I Hire an SEO Company or Do It Myself?

Growing a small to mid-sized business is no easy task. Determining whether to contract certain jobs or do them yourself makes the path to business growth even more difficult.

Any analyst or marketing consultant knows about the growth potential that search engine optimization (SEO) offers. Knowing how to execute SEO initiatives is a different story.

SEO expert

This article is for you if you find yourself asking any of the following questions:

  • Should I hire an SEO company?
  • Can I do SEO myself?
  • Do you have to pay for SEO?

You’re an expert at running your business, not SEO. This article will help you evaluate whether or not you should do your own SEO or hire an agency for the best results.…

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5 Ways Instagram Can Increase Your Business Productivity

With the constant increase in social media usage around the world, businesses have found a way to use it to their advantage. Most businesses around the world see social media as a new opportunity to enhance their market presence, boost their revenue, and ultimately increase their business productivity. According to a study done by Microsoft in 2013, approx. 46% of employees claim that effective use of social media as a communication tool has enhanced their productivity.

Preparing Instagram post

Many companies are incorporating various social media platforms in their marketing strategies. It is so, because they see it not just as a collaborative tool for their employees that streamlines communication, but also as a way to engage with their customers.…

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Importance Of Having An Instagram Account

Whether you’re trying to run a business or establish yourself as an influencer, you need to make sure that you’re using the right social media networks. Failing to take advantage of social media will lead to numerous problems and prevent you from reaching your full potential.

Posting on Instagram

You need to use numerous channels to find customers. If you’re not using Instagram right now, you need to change this quickly. Your competitors are using it and they’re going to beat you due to your inactivity. Below, you’re going to learn more about the importance of having an Instagram account.

Added Visibility

First and foremost, you should know that Instagram can help you obtain more visibility.…

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7 Ways to Use Instagram Video to Growth Hack Your Account

If you want your Instagram account to grow quickly and generate more leads and sales, you should create more videos. Videos generate more attention than other types of content as they move in the feed. People’s eyes are naturally drawn to them.

Creating video content for YouTube

Creating videos for Instagram might seem like a colossal task. This is why I have shared some tips on video creation and other strategies that will simplify the process and help you grow your account quickly…

Create videos that are a few seconds long

One thing you will like about the video creation process is that your videos don’t have to be very long.…

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5 Reasons to Hire a Content Writing Service for Your Business

In the past few years, the number of online businesses has increased dramatically, and because of the coronavirus crisis, it is expected to rise even more in the coming months. The competition in the online business world is getting tougher with every passing day.

Content writer

If you want your business to stand out, you will have to use different marketing methods to reach out to your audience and will also have to improve the quality of your SEO. The organic traffic you will get will come from SEO, and to improve your SEO, you will have to improve several things, including the quality of the content you are writing.…

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Seasonal Shopping Dates Your Company Won’t Want to Miss

As a business owner, gathering interest in your products and maintaining that momentum throughout the year isn’t always easy. It requires a large amount of dedication and perseverance to get customers clicking through to your website and making those all-important purchases.

Making online purchases

One of the most successful sales strategies which can keep your orders piling in throughout the year is by planning out seasonal shopping dates and creating sales and specific advertising around them. This is something all businesses can do, no matter what they sell.

Remember, keeping all your marketing material in one easy to access place will make advertising your business throughout the year much easier.…

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