POST CATEGORY : Marketing

How Can Your Business Improve Digital Marketing?

Many businesses now rely on their presence online to boost their growth, such as generating new customers and sales. Modern technology has allowed small businesses more freedom in successfully marketing their products. Nowadays, for a company to thrive, an online presence is crucial. Most businesses have a website and social media, so how can you make yours stand out?

Digital marketing for business growth

Digital marketing is a great and cheap way to get your business noticed by potential customers. There are many types of digital marketing techniques from SEO to social media marketing, and it’s important to do your research to target your desired audience.…

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How to Market a Franchise Opportunity

Are you in the process of learning how to franchise? If so, you must think about how you will market your franchise opportunity to potential buyers.

McDonald's NYC

Thanks to the widespread availability of information about franchises online, most buyers are highly knowledgeable about how to make smart investments. This means they are unlikely to be receptive to the so-called “hard sell”. Instead, they are much more likely to invest their time and money into a company with a coherent and attractive brand identity.

According to recent statistics, 42% of franchise professionals feel that traditional marketing channels such as direct marketing and franchise advertising are worth the investment.…

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How to Develop a Successful International SEO Strategy

As a business, you may rely on incoming traffic to your website to create leads and get new clients or customers on board. If this is the case, it’s likely you’ll have some kind of an SEO strategy to help achieve this. If you don’t, don’t panic! We have some helpful hints and tips to help you get started on your website’s SEO journey.

Small business SEO

Why should you focus on SEO?

When a business is getting started, SEO can often be a forgotten part of a marketing plan. Whether your initial focus is getting emails created and sent off to prospective clients or you’re concentrating on a big social media push, it’s important to remember just how important your SEO is.…

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Why is Web Design so Important for Your Business?

When you have a business, it is vital that you try to attract people using a variety of different methods. In addition, you have to remember the importance of digital technology when it comes to marketing and operating your business. In today’s digital era, having a solid website has become more important than ever for those that want to see their business succeed.

Business website design

A couple of decades ago as we began our move into the digital age, a lot of businesses had websites. However, many people thought that just having a website was enough and did not put any real effort into web design, content, and quality.…

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How to Market Your Business on a Small Budget

It might seem like small businesses have to spend a fortune to advertise at events such as trade shows, fairs, and other local events. This, however, is not the case. Small businesses do not have to overpay for effective marketing materials.

Startup event participants

Exhibiting at a small show comes to around $2,000 while a larger show reaches around $10,000. The total expenses, however, do not have to be as much for every event. Many small companies find economical ways for getting the most out of their advertising displays and promotional items. Companies that reuse items and cheaper ways of advertising end up saving a lot of money.…

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Maximize the benefits of your PPC marketing

With a limited marketing budget, every dollar spent needs to deliver a return. Many marketers are using PPC (pay per click) as a way to track the results from their online ads, ensuring they can increase the effectiveness of their communications as well as their spending.

PPC marketing

Facebook is, without a doubt, the most popular platform for PPC advertising. While Twitter has the same capabilities, it is claimed that engagement up to 7 times higher on FB. In the end, where you choose to advertise will depend on the audience you’re aiming to attract: Linkedin, though not as popular as GoogleAds or Facebook, is aimed at a highly specific market, so may be the right choice depending on your service or product.…

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Choosing a SEO Plan for Your SME: 10 Things to Consider

On this blog, we will look at the 10 best SEO tips for choosing your SEO plan for your SME.

SEO planning

photo credit: Fauxels /Pexels

Running an organization is a hard task. You might have a stable flow of truly remaining patrons, but we constantly want to make assured we have a group of new people.

Maintaining your website update can be a tough task, too. And your SEO might want a serious upgrade or maybe you have never done much with it at all, thinking it was too challenging or too costly.

Fortunately for you, you are not alone.

If you are experiencing trouble with your current SEO campaign, we are here for you, too!…

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Six Reasons Why Retail Stores Should Sell Gift Cards

Did you know that gift cards can help small businesses, such as retail stores? Gift cards are among the most common gifts for people of all ages, especially during birthdays, anniversaries, baby showers, and other occasions outside the holiday season. The giver can feel secure about their gifts and allow the recipient to choose what they want to buy out of the gift cards.

Retail gift cards

photo credit: LaniElderts / Flickr

Many retail stores today take advantage of gift cards to level up the experience of both the giver and the recipient. Today, you’ll find out the reasons why it’s a great idea to sell gift cards.…

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Linkedin Marketing: 13 Common Mistakes To Avoid

Since Linkedin is the biggest professional network in the world, it’s safe to say that this platform holds undeniable potential when it comes to marketing. This popular networking platform can become a powerful tool in your digital arsenal. A well-throughout LinkedIn marketing strategy generates more leads and boosts sales among an array of other benefits.

LinkedIn marketing

In fact, if you run a B2B company, LinkedIn is a far more important platform than Facebook or Twitter for your business. Besides generating traffic and converting leads, LinkedIn is also a dependable platform for building long-lasting relationships.

When you’re using LinkedIn for sales and marketing, it’s crucial to realize that LinkedIn is different from other social networking sites.…

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6 Reasons Why Content Fuel Writing Service Can Help Solve Your Website’s Content Problems

Content is king, yet one of the biggest challenges websites face is the creation of consistent, quality content. There are so many options when you’re looking for SEO writing services, but which ones are superb? Which ones are qualified? A content writing subscription can help you get the quantity of content that your brand needs, but will it get you the quality? Obviously, if you’re looking for content creation options, then you can always create content yourself, but this can be difficult.

Outsourcing your content creation

First, you’ve got to create engaging and relevant content. Then, you’ve got to create a lot of it! If you don’t have time to do this, then you’ll turn to one of the aforementioned services or a copywriter.…

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