POST CATEGORY : Marketing

Influencer Marketing Pricing Guide for Small Businesses

With the small business market growing exponentially every year, it’s important for some to differentiate themselves in their respective industries. And now, with influencer marketing booming into a 13 billion dollar industry, small businesses have found success spending their marketing dollars on carefully selected influencers. But what’s the cost?

Influencer marketing price guide

Here, we’ll help break down the influencer marketing space and dive deeper into the cost of influencer marketing.

What is Influencer Marketing?

To put it simply, influencer marketing is a form of marketing in which influencers promote brands, products, or services within a campaign. It’s a great way for small businesses to tap into larger yet specific audiences under a creator they trust.…

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Custom Wallets as a Company Gift to Promote Your Business Brand

Everybody needs a high-quality wallet to keep their cash, cards, and other valuables organized while traveling or working. You will need a durable and reliable wallet at that. From traditional leather wallets to eco-friendly cotton canvas wallets and beyond, there are various unique material options for you to consider. Therefore, if you are searching for a corporate gift that will truly amaze your receivers, put your chances on custom wallets.

Custom branded wallet

Custom wallets are a stylish and highly functional corporate holiday present for your staff and clients. Wallets are reflections of an individual’s personality and leave an indelible impact on those who see them.…

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Impactful Marketing Analytics Dashboard for Clients

Today, marketing analytics dashboards exist in every business environment to translate and display data in a particular way that is readily available and manageable for the audience.

Marketing analytics dashboard

For instance, a marketing dashboard, in general, will report user behaviour on a company website, followed by measuring the effectiveness of online marketing campaigns. Lastly, track progress on every internal company conversion goal. Marketing analytics dashboards are built to explore one-off data analysis and recurring monthly reports, or sometimes does both.

Here the more significant consideration is your stakeholders. The question is, do they care about the metrics? And even if they do, which ones are the concerning aspects.…

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How to Attract Your Target Market as a Startup

Everyone understands the importance of marketing to a business, especially for a startup. After all, unless your intended audience knows you exist, then you probably won’t be able to get any sales off of your offerings. And for a new enterprise, being unable to effectively generate enough exposure for its products and services can lead to failure.

Statistics analysis

Fortunately, advertising is neither as complicated nor expensive as it sounds. And in this guide, we’ll cover a few practical strategies that will help you attract your target market and grow your customer base as a startup.

Leverage Search Engine Optimization

Search engine optimization or SEO has become commonplace amongst many old and new companies, and it isn’t hard to see why.…

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5 Tips for Winning Facebook Ads

When it comes to online advertising, few platforms offer as much value to advertisers as Facebook. For starters, it offers incredible reach. Hundreds of millions of users visit the platform every single day, which gives businesses like yours the opportunity to reach most (if not all) of your target market.

Facebook app

Secondly, Facebook has the best targeting features of any platform (and it’s not even close). You can target people down to zip code, hobbies, and past spending habits. And as long as you know who your target market is, you can reach them.

Finally, Facebook advertising is cost-effective. You only pay when someone actually clicks on your ad.…

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Top 5 Ways to Save Your FB Ad Account from BAN

It is not a secret that without proper advertisement of your brand and product, it is impossible to execute business nowadays. The most common places for advertisements are social networks; among them, popular ones are Facebook and Instagram.

Facebook ads

As advertisement on Instagram works from Facebook, it is interesting to dig into detail in Facebook rules. Because there are specific rules for managing business/advertisement accounts that must be followed; otherwise, your account will be banned.

Reasons for FB account BAN

Let’s consider the example of a normal advertisement process, where you deal with legal products allowed for all groups of people. Facebook has a mixed model for checking all advertisements; the first step is via a robot, and the second step via a moderator if the robot considers the ad suspicious.…

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8 Tips To Increase Affiliate Marketing Conversions In 2021

Good conversation rates are important for any affiliate marketing program.

Your conversion rate will depend on several factors like the quality of content, price of the product, user experience and several others.

Conversion funnel

1. Optimize Your Website For SEO

Optimizing your website for SEO will help drive more traffic from consumers who are looking for exactly what you have to offer.

  • If you fail to include the relevant target keywords in your website, you will miss out on reaching potential consumers because your website won’t show up in their search results. Make sure the keywords you use are relevant to your content.
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Guide To Successful SEO for Small Business Owners

Thousands of new small businesses and startup projects appear annually on the market, however, only a few of them remain operational. High competition levels do really create some obstacles for new players though that is not the main reason for failures.

Small business SEO

Many newly established companies just ignore proper advertising and search engine optimization along with the numerous advantages they bring. This leads to low awareness of such brands in the market. Thus, the importance of SEO for small businesses is obvious as it benefits brand awareness greatly.

Even though small businesses might have strained budgets, SEO services are worth the investment.…

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Why Public Relations Remains an Essential Component of Business Success

Public relations, referred to as PR for short, is a term that gets tossed around a lot despite many people failing to understand its meaning or purpose. Most people associate it with colorful marketing events and free goodies from companies looking to increase brand awareness.

Public relations staff

While brand awareness is a significant PR component, there is more to it than meets the eye. The main goal of PR is to share the right message about a brand and ensure that people know all about it and reach out to it whenever they need a service.

Over the years, it has been clear that public relations remain core in any business that needs to grow and succeed.…

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Beyond The Brand: How To Build An Appealing Image For Your Company

There are more businesses entering the marketplace than ever before nowadays, meaning it is more important than ever for your brand to stand out from the crowd. Building a strong company image is essential in differentiating your offerings from your competitors and making sure that your business is recognisable in today’s ever-crowded markets both online and offline.

Marketing team discussing brand building strategy

Before you start building your company image, however, first you need to put a strategy in place for your new branding. It’s important that you take some time to consider who your customer is, what your goals are and what your brand persona will be.…

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