If you’re operating a website, then you know how important SEO is, and you probably also recognize the importance of automated tools to help you reach your SEO goals. That’s probably what’s led you to Sitechecker’s Keyword Rank Checker tool.First, let’s take a look at the parent company, Sitechecker. Sitechecker first came onto the market in 2016, and since then, millions have leveraged the all-in-one SEO platform to their advantage. Sitechecker makes it easy enough so that virtually anyone can use their tools to analyze their website, find errors, and find weak spots. This allows website developers and business owners to check website ranking with Sitechecker’s rank checker or make virtually any changes they need to make to get their SEO on-point and get their website higher in search rankings.…
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4 Reasons to Prioritize Philanthropy in Your Business
Corporations routinely use philanthropy to build a strong brand and reputation. Some philanthropic donations are in the form of time, but most are monetary donations. For example, billionaires like Bill Gates, Michael Dell, and Warren Buffet regularly donate to nonprofit organizations and charities, including their own foundations. Between 2014 and 2018, Buffet donated $14.7 billion and the Gates donated $9.9 billion.
What do billionaires gain from donating excessively high amounts of money? Their donations and involvement with meaningful causes establishes a positive reputation that creates consumer trust and tends to outweigh negative press.
Have you been curious about how philanthropy can support your business?…
Continue reading7 Ways to Boost Your Blog Post’s Reach
You might be wondering how you can increase your blog’s reach. Getting traffic from your regular customers helps you stand out as an authority in your industry, but how can you utilize content to attract new customers?
According to Statista, there are approximately 31.7 million bloggers in the United States. While most of your competition may come from those in the same country, you also compete against any English-speaking blog out there, including ones from Canada, Australia and the UK.
People are busy and time is at a premium. If you want to grab a slice of their attention, you must be proactive.…
Continue readingHow to Start a Successful Digital Marketing Business
Creating a marketing agency was much more challenging three decades ago than it is today, as the barrier to entry was massive. With an underdeveloped digital landscape, creating such an endeavor would mean putting up with costly overhead and this was nearly impossible for many people to consider parting with the initial investment required. Besides, one had to use traditional media to push the brand.
Owing to the massive startup costs that most people could not afford and the challenges of implementing such a huge capital-intensive project without a guarantee on ROI, many people opted to pursue other business ventures. However, things have changed today, as the proliferation of the internet has somewhat eliminated the barriers to entry.…
Continue readingWhy Sales Territory Management Matters to Your Business
As a business’ sales organization grows, business owners typically start to find that they need new management techniques to keep sales operations efficient. Without changes, they may struggle with overlapping sales territories, or find that they can’t truly meet customer needs.
Territory is a group of customers spread over a specific geographic area. Sales territory management is how your business decides which salespeople are assigned to a particular territory, the marketing methods you use and how you plan to expand into new areas.
For small businesses with a growing customer base, sales territory management is essential for optimizing your sales team and ensuring that you stay competitive wherever you operate.…
Continue reading4 Ways to Market Your Strictly eCommerce Business
You probably know what the term eCommerce means. eCommerce business entities operate and sell their merchandise exclusively online. They don’t have any brick-and-mortar locations, or if they do, they use these for manufacturing rather than as walk-in stores that their customers or clients can visit.
The strictly eCommerce business model is one that many companies use successfully these days.
However, you need to find effective ways to market your company, just as you would if you had brick-and-mortar stores. Let’s look at some of the better ways that you can do that.
Facebook Ads
Your eCommerce business model might use software as a service or desktop as a service, such as Windows Virtual Desktop.…
Continue readingWhy Car Decals are Such an Effective Business Marketing Tool
While their materials and formats have changed and improved over the years, car decals have long been a primary method many businesses use to advertise. As one of the simplest and most affordable types of visual marketing, quality car decals are one of several real-world advertising methods that have remained extremely viable even as the rise of online marketing has changed much of this landscape.
photo credit: Pixabay
As a business owner or marketing specialist, car decals should absolutely be one of the avenues you explore as you’re looking to craft or expand an advertising campaign for the business. There are several business types and industries that find success from this form of marketing due to how simple and reliable it is, and you can be among them.…
Continue reading5 Tips For Choosing The Right SEO Company
Search Engine Optimization (SEO) is one of the most crucial tools that you should be leveraging when it comes to boosting your website.
Any business looking to maximize exposure, boost lead generation, and enhance the perception surrounding their brand must integrate effective SEO strategies into their marketing mix. That being said, choosing the right SEO provider and the right SEO package can be difficult with so many to choose from. To help you figure out the right provider to pick, we’ve come up with guidelines that you should use to identify the right one.
How Does Hiring An SEO Company Help?
…Continue readingOnline Marketing Tips: Four Reasons to Focus on Video
As a small business owner, online marketing can be the greatest growth tool at your disposal. Younger generations don’t respond well to traditional marketing. And running a traditional marketing campaign is often significantly more expensive than running an online campaign. Moreover, in the digital world, creativity is just as useful as capital, which is an important aspect for small businesses.
However, with the rise of social media, online marketing has become more fragmented. Today video production attracts most of the attention.
In this article, you’ll discover four reasons why you should focus on video when it comes to your online marketing strategy.…
Continue readingTop 10 Ideas on Merchandising Your Jewelry Retail Shop Display
How to boom your business in a jewelry shop? You’ve loaded your retail location with extraordinary and chic adornments you realize your clients will cherish. However, loading your store is just essential for the condition. To move property, you’ll need to show your adornments that will grab your client’s attention and show your gems in the best state – both in a real sense and metaphorically. Here are how to make a retail rocks show that won’t just draw in clients but will keep them returning.
All through the top half of the twentieth century, acclaimed artisans looked for some employment making retail window shows.…
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