POST CATEGORY : Marketing

Why Public Relations Remains an Essential Component of Business Success

Public relations, referred to as PR for short, is a term that gets tossed around a lot despite many people failing to understand its meaning or purpose. Most people associate it with colorful marketing events and free goodies from companies looking to increase brand awareness.

Public relations staff

While brand awareness is a significant PR component, there is more to it than meets the eye. The main goal of PR is to share the right message about a brand and ensure that people know all about it and reach out to it whenever they need a service.

Over the years, it has been clear that public relations remain core in any business that needs to grow and succeed.…

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Beyond The Brand: How To Build An Appealing Image For Your Company

There are more businesses entering the marketplace than ever before nowadays, meaning it is more important than ever for your brand to stand out from the crowd. Building a strong company image is essential in differentiating your offerings from your competitors and making sure that your business is recognisable in today’s ever-crowded markets both online and offline.

Marketing team discussing brand building strategy

Before you start building your company image, however, first you need to put a strategy in place for your new branding. It’s important that you take some time to consider who your customer is, what your goals are and what your brand persona will be.…

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The Importance of a Professional-Looking Website in Business

Business is all about image. It always has been and always will be. It is the way of the world that people wish to deal with successful organisations and in this digital world we live in, your website is your digital shop window.

Web design

Image Source: Freepik

The first introduction to you and your business is usually your website. If the user finds it hard to navigate or the pages load slowly, that will likely lead to moving on to the new potential provider, making a mental note never to bother returning.

Times are Changing

Not too long ago, a potential customer might first hear about you from a brochure or radio advertisement.…

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8 Most Common Local SEO Myths

Very often local businesses spend money, time and energy on things which have little to no impact on their rankings in SERP.

Following the wrong practices can even negatively impact your SEO if you are not careful.

Local SEO myths

Given below are some common local SEO myths.

1. All Backlinks Produce The Same Results

Not every backlink has the same impact on your SEO. The authority of the site from where you get a backlink plays a huge role in the link-juice that you get. For example, backlinks from forum profiles, web profiles have little to no value for your SEO. Rather they can kill your SEO efforts.…

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What to Ask Your Solar Marketing Agency Before The Campaign?

Before hiring a solar marketing agency, it is essential to find out what their strategy is. It ensures that you are hiring an agency with the proper skill set and experience for your company.

Solar companies should hire solar marketing agency

There are several different types of solar marketing agencies, each with its strategy regarding how they go about selling the product. Some focus on direct sales, while others focus on attracting customers through paid advertising campaigns or social media outreach.

However, if you choose one without asking the right questions first, it could cost you both money and time. Here’s what you need to ask your potential solar marketing agency before you decide to move forward with them.…

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Four Strategies To Increase Your Wholesale Sales

The traditional form of sales refers to direct selling to consumers. Whereas, a wholesale transaction occurs when products are sold to retailers or manufacturers. This is also referred to as B2B, or Business to Business. In other words, B2B wholesale only happens between a wholesaler and other businesses, and the consumer is not involved.

Customers in a wholesale store

photo credit: Alexander Isreb / Pexels

With a B2B platform, businesses can showcase their products or services more effectively to potential wholesale buyers. Since everything is shifting to the internet, it is a must to have a platform and showcase all the products so that companies eagerly connect with them for business transactions.…

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4 Tips for Designing and Executing Better Packaging for Your Products

It’s easy to overlook the packaging of physical products, but it’s arguably one of the most important driving factors in the customer experience. The more you pay attention to the details, the better your results will be.

Package design concept

photo credit: Andy Mangold / Flickr

Why Product Packaging Matters

In a competitive marketplace, it’s easy to assume that customers are all being thorough and diplomatic in their decision-making processes. We imagine them filtering through options, objectively comparing and contrasting, and then reaching a final decision after discussing the choice with close family and friends.

But do you want to know the truth?

Most customers are making subjective decisions based on surface-level factors.…

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Top Marketing Techniques for Small businesses in 2021

Have you ever stopped to think of the number of small businesses in your locality? Every locality has its fair share of small business entities as they play an integral role in contributing to the overall net revenue. Apart from acting as an essential medium for promoting culture and tradition, businesses such as personal injury lawyers in Lakeland also maintain society’s ecosystem and encourage the spirit of entrepreneurship for future generations.

Marketing team devising marketing strategy

Even so, small businesses keep changing with regards to consumer behavior. Due to this, these businesses face budget constraints, which makes it difficult for them to compete with more established companies.…

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Reasons You Should Utilize The Internet in Your Marketing Efforts

For the past few decades, the internet has totally dominated so many people’s day to day lives. It’s transformed the way we work and live. If you aren’t currently using the internet as part of your marketing strategy, instead opting for more traditional forms of advertising, then you’re missing a trick. Here’s why…

Using the Internet for marketing

1. Your competitors are doing it!

Regardless of the product or services you provide, there is always competition out there taking away from your potential customer base. Utilizing marketing techniques such as SEO (what is an SEO service?) can help get your company to the top of the search results on Google.…

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Automating LinkedIn prospecting With The Kaspr Tool

A digital prospecting tool simplifies the collection of your prospects’ contact information on LinkedIn. It is also indispensable in the hiring process of a high-potential candidate. The latter has the skills required for a job opening. Marketers and recruiters can move forward more quickly with automated LinkedIn prospecting. They focus more on tasks that help their business grow.

Kaspr app screenshot

A powerful Tool for LinkedIn Prospecting Automation

LinkedIn prospecting automation requires the Kaspr plug-in to be installed on your Google Chrome browser. Use the free trial version to test all its features. You can also choose between several subscriptions depending on your needs.…

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