POST CATEGORY : Marketing

Four Strategies To Increase Your Wholesale Sales

The traditional form of sales refers to direct selling to consumers. Whereas, a wholesale transaction occurs when products are sold to retailers or manufacturers. This is also referred to as B2B, or Business to Business. In other words, B2B wholesale only happens between a wholesaler and other businesses, and the consumer is not involved.

Customers in a wholesale store

photo credit: Alexander Isreb / Pexels

With a B2B platform, businesses can showcase their products or services more effectively to potential wholesale buyers. Since everything is shifting to the internet, it is a must to have a platform and showcase all the products so that companies eagerly connect with them for business transactions.…

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4 Tips for Designing and Executing Better Packaging for Your Products

It’s easy to overlook the packaging of physical products, but it’s arguably one of the most important driving factors in the customer experience. The more you pay attention to the details, the better your results will be.

Package design concept

photo credit: Andy Mangold / Flickr

Why Product Packaging Matters

In a competitive marketplace, it’s easy to assume that customers are all being thorough and diplomatic in their decision-making processes. We imagine them filtering through options, objectively comparing and contrasting, and then reaching a final decision after discussing the choice with close family and friends.

But do you want to know the truth?

Most customers are making subjective decisions based on surface-level factors.…

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Top Marketing Techniques for Small businesses in 2021

Have you ever stopped to think of the number of small businesses in your locality? Every locality has its fair share of small business entities as they play an integral role in contributing to the overall net revenue. Apart from acting as an essential medium for promoting culture and tradition, businesses such as personal injury lawyers in Lakeland also maintain society’s ecosystem and encourage the spirit of entrepreneurship for future generations.

Marketing team devising marketing strategy

Even so, small businesses keep changing with regards to consumer behavior. Due to this, these businesses face budget constraints, which makes it difficult for them to compete with more established companies.…

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Reasons You Should Utilize The Internet in Your Marketing Efforts

For the past few decades, the internet has totally dominated so many people’s day to day lives. It’s transformed the way we work and live. If you aren’t currently using the internet as part of your marketing strategy, instead opting for more traditional forms of advertising, then you’re missing a trick. Here’s why…

Using the Internet for marketing

1. Your competitors are doing it!

Regardless of the product or services you provide, there is always competition out there taking away from your potential customer base. Utilizing marketing techniques such as SEO (what is an SEO service?) can help get your company to the top of the search results on Google.…

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Automating LinkedIn prospecting With The Kaspr Tool

A digital prospecting tool simplifies the collection of your prospects’ contact information on LinkedIn. It is also indispensable in the hiring process of a high-potential candidate. The latter has the skills required for a job opening. Marketers and recruiters can move forward more quickly with automated LinkedIn prospecting. They focus more on tasks that help their business grow.

Kaspr app screenshot

A powerful Tool for LinkedIn Prospecting Automation

LinkedIn prospecting automation requires the Kaspr plug-in to be installed on your Google Chrome browser. Use the free trial version to test all its features. You can also choose between several subscriptions depending on your needs.…

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Sitechecker Keyword Rank Checker Review: Here’s What You Need to Know

If you’re operating a website, then you know how important SEO is, and you probably also recognize the importance of automated tools to help you reach your SEO goals. That’s probably what’s led you to Sitechecker’s Keyword Rank Checker tool.Keyword researchFirst, let’s take a look at the parent company, Sitechecker. Sitechecker first came onto the market in 2016, and since then, millions have leveraged the all-in-one SEO platform to their advantage. Sitechecker makes it easy enough so that virtually anyone can use their tools to analyze their website, find errors, and find weak spots. This allows website developers and business owners to check website ranking with Sitechecker’s rank checker or make virtually any changes they need to make to get their SEO on-point and get their website higher in search rankings.…

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4 Reasons to Prioritize Philanthropy in Your Business

Corporations routinely use philanthropy to build a strong brand and reputation. Some philanthropic donations are in the form of time, but most are monetary donations. For example, billionaires like Bill Gates, Michael Dell, and Warren Buffet regularly donate to nonprofit organizations and charities, including their own foundations. Between 2014 and 2018, Buffet donated $14.7 billion and the Gates donated $9.9 billion.

Philanthropy

What do billionaires gain from donating excessively high amounts of money? Their donations and involvement with meaningful causes establishes a positive reputation that creates consumer trust and tends to outweigh negative press.

Have you been curious about how philanthropy can support your business?…

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7 Ways to Boost Your Blog Post’s Reach

You might be wondering how you can increase your blog’s reach. Getting traffic from your regular customers helps you stand out as an authority in your industry, but how can you utilize content to attract new customers?

Blog post writing

According to Statista, there are approximately 31.7 million bloggers in the United States. While most of your competition may come from those in the same country, you also compete against any English-speaking blog out there, including ones from Canada, Australia and the UK.

People are busy and time is at a premium. If you want to grab a slice of their attention, you must be proactive.…

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How to Start a Successful Digital Marketing Business

Creating a marketing agency was much more challenging three decades ago than it is today, as the barrier to entry was massive. With an underdeveloped digital landscape, creating such an endeavor would mean putting up with costly overhead and this was nearly impossible for many people to consider parting with the initial investment required. Besides, one had to use traditional media to push the brand.

Marketing agency principal

Owing to the massive startup costs that most people could not afford and the challenges of implementing such a huge capital-intensive project without a guarantee on ROI, many people opted to pursue other business ventures. However, things have changed today, as the proliferation of the internet has somewhat eliminated the barriers to entry.…

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Why Sales Territory Management Matters to Your Business

As a business’ sales organization grows, business owners typically start to find that they need new management techniques to keep sales operations efficient. Without changes, they may struggle with overlapping sales territories, or find that they can’t truly meet customer needs.

Sales territory management

Territory is a group of customers spread over a specific geographic area. Sales territory management is how your business decides which salespeople are assigned to a particular territory, the marketing methods you use and how you plan to expand into new areas.

For small businesses with a growing customer base, sales territory management is essential for optimizing your sales team and ensuring that you stay competitive wherever you operate.…

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