POST CATEGORY : Marketing

How to Make Your Small Business Shine During Trade Shows

There are many marketing strategies your business can implement these days, which are mostly effective in their ways. Thankfully, depending on your target audience, such tactics work to grow brand awareness, increase customer loyalty, and boost conversions too. One old but gold marketing scheme that seems to have not failed businesses ever since is through trade shows.

Trade show

Attending trade shows gives your brand enough exposure and opens different opportunities. The question now is how to position your business well during these events. What strategies should you implement to highlight your brand during a trade show? Read along and you’d find insightful answers to these questions.…

Continue reading →

Client Experience Considerations That Can Make or Break Your Legal Practice

User experience has become a mantra across industries, from professional services to web design. With so much competition in the market and so many options for consumers to navigate, standing out in terms of your client experience is a surefire way to get you noticed. For law firms, being able to compete on client experience is becoming increasingly important, especially as more legal work is being done by AI and automation.

Meeting with a lawyer

With that in mind, below are some client experience considerations to keep in mind that can have an outsized impact on your legal practice.

Your Intake Process

Your intake process refers to the various methods and procedures you have in place for getting new clients set up in your system and ready to start serving.…

Continue reading →

Six reasons to Put Social Media Icons on Your Business Cards

The business model of a company birthed and growing in the contemporary world is incomplete without incorporating social media in some way or the other. It has become an important part of every business setup, regardless of the industry and the scale they’re operating at. In fact, several businesses have gained a lot more momentum than they would have without using social media to their advantage.

Social icons on business cards

A few examples of brands, such as Glossier, Fenty, Nike, the Royal Academy, and many more, have gained exponential growth and increased visibility on social media.

Social media platforms such as Facebook, Instagram and Twitter are filled with entrepreneurs and influencers who promote businesses online.…

Continue reading →

6 Ways to Encourage More User-Generated Content

Instagram and other social media platforms can be powerful tools to promote your small business. But that power lies not so much in what you post, but in what you can encourage others to post about you as part of these social communities. To grow your Instagram audience, you need strategies to encourage this brand-sharing behavior.

User-generated content is what you want.

User generated content

That’s when others appreciate your brand enough to create content around it. This UGC provides social proof that has the power to turn complete strangers into customers, generate steadfast brand loyalty, and act like a flashing arrow pointing at your brand online.…

Continue reading →

How to Improve Website Conversion

The goal of many websites is to convert visitors into buyers. But it’s not always clear what steps to take in order to increase a conversion rate. This indicator is influenced by many variables that can be selected by testing different strategies.

Businessman

In this article, we’ll tell you about some hacks that will help you improve your website conversions.

Ask your clients

Clients using your website are those who can give the best guidance on its optimization. Tracking how visitors interact with your application is easy. This information will inspire ideas to improve your website’s effectiveness.

The benefit of this step is confirmed by a survey conducted by Moz.…

Continue reading →

How to Draft Your New Company’s Marketing Plans

The first thing you should think about after launching your business is how to market your products. You want people to know what you offer. It doesn’t matter even if you have excellent products to sell if no one knows about them.

Creating marketing plan

photo credit: Campaign Creators / Unsplash

Consider these tips when working on the marketing plan.

Form a strong marketing team

You must have the best team by your side. Work with experienced marketing experts who understand both online and offline marketing strategies. They will determine what suits your business. They will also tell you how your company can go against established competitors.…

Continue reading →

Social Media Marketing: Tips On How To Grow Instagram Audience

Gaining more followers and expanding the influence are some of the primary concerns for businesses and nonprofits on Instagram. And as the mechanisms of ranking are changing, entrepreneurs have to come up with fresh ideas for increasing their fanbases.

Instagram logo

In this article, we shall discover the most effective tips for growing an Instagram audience and strengthen your position on this platform.

Paid Services

Unlike the common idea, modern boosting services have become more than a bot farm, although these still exist. But unlike bot farms, modern, trustworthy sites offer an option for any budget – you can buy 5000 or 5 Instagram followers if you find that quantity suitable for you, and these would be provided to you organically and harmlessly for your reputation.…

Continue reading →

How to Design Product Packaging

Packaging keeps the things we value organized and protected. Whether it’s a pack of M&M’s, your favourite cookies, or a bottle of beer, without packaging, we will all be disorganized and with no way to keep things preserved. So, what is product packaging?

Designing product packaging

Product packaging refers to the process of designing the exterior of a product. Traditionally, product packages are designed with the product in mind. Now, product packaging is designed with the customer in mind because of increasing competition and brands trying to outsmart their competitor. Many products have attractive designs to win the customer. After all, it’s the first impression of your product and company.…

Continue reading →

7 Ways to Attract New Customers to Your Startup

If you’re a business owner, you know how hard it is to attract new customers to your startup. Owning a business almost always means a rocky start. What’s more, if we know that almost 90 percent of startups fail within the first five years in business, we’re much more aware of the urgency of building a solid base of customers.

Meeting with new customer

With years in the industry, and as a successful business owner, I decided to share a few tips on how you can attract customers to your startup and scale your business effortlessly.

1. Offer discounts and promotions to new customers

The generation that now holds the biggest shopping power, Millennials, runs on deals and offers.…

Continue reading →

How to Create the Right Packaging that’ll Attract Your Ideal Customers?

From the first time a buyer lays their eyes on a product to the minute they throw it away or recycle the packaging, they are more familiarized with the brand than ever. But that first step is critical: comprehending what entices people about your product can help you determine how to lure them through product packaging.

Custom packaging

The packaging of your product—be it an eyelash box template or another solution—is a form of marketing that will tell your ideal customers a lot about your brand. People will learn about your brand and product from the features printed on your packages, such as the colors used on the boxes or the copy on the label, to invoke the right emotions.…

Continue reading →