POST CATEGORY : Marketing

Boosting Businesses Profits Through The Perks Of Digital Trends

Whether small or large businesses, the expansion of digital trends has launched marketing into a new period of engagement across all aspects. Here, the feasibility of digital trends has become the primary approach in marketing – especially since social media is easily consumed and scattered throughout the globe.

Digital marketing can help improving profits

However, if your business hasn’t been opening doors to digital trends, you could be missing out on many marketing mediums and channels that may increase brand awareness. Likewise, you could miss out on social media advertising, search engine optimization (SEO), and even viral marketing tactics. With this said, it’s better to open your business doors to digital trends – starting with the five perks listed below:

SEO Increases Visibility

SEO consists of various actions and practices to increase your website’s ranking among search engines.…

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What is ‘OOH Advertising’, and How Can You Start Taking Advantage of it?

No, the term ‘OOH advertising’ isn’t simply reserved for advertising that might make people literally say “Ooh!” – even if that’s the effect you’re aiming for. The ‘OOH’ part of the term is, as you might have guessed, an acronym – and, as implied by Entrepreneur Handbook, stands for ‘out of house’.

OOH advertising billboards

You might also sometimes see OOH advertising referred to as ‘out of home advertising’ – but, whatever exactly you call it, you can see it in various places outside. You can see this advertising – to cite just three example settings – on billboards, at bus stops and in supermarkets.…

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5 Strategies to Increase eCommerce Conversion Rate

If you want to succeed in eCommerce, you can’t settle for average results. And if you want to be one step ahead of your rivals, you have to be dominant across all customer acquisition and retention efforts.

Ecommerce business owner optimizing site

Image by StartupStockPhotos from Pixabay

One important part of this story is the way you handle your conversion rate strategies. The average conversion rate for most eCommerce stores is around 2 to 3%, but you shouldn’t be comfortable with this.

For optimal conversion rates, you can turn to a good conversion rate optimization agency whose team of professionals will help you improve various aspects that influence conversions.…

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Need More Traffic to Your Website? Try These 5 Proven Methods

During these unprecedented times, there’s no way to deny the shift in consumer behaviors. More than ever, people have started to work from home, so they’re searching for—and buying—more things online. To capitalize on the influx of new customers, follow these tips on increasing site traffic.

Increasing website traffic

Create Engaging Content

Not all web traffic is created equal; some leads are better than others. One of the most effective ways to attract qualified leads is to create valuable content and to do that, you’ll need to learn about the audience. Begin by creating a buyer persona to understand customers’ pain points and continue by conducting SEO searches to understand what they are looking for.…

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7 Tried And Tested Ways To Boost Instagram Likes

If you’re looking for a little Instagram like boost, it may not be as difficult to achieve as you’re anticipating.

It can seem overwhelming to improve your Instagram profile in any way, especially when it comes to boosting the number of likes you receive on your Instagram posts. However, there are some simple strategies that you can implement into your Instagramming habits that’ll lead to higher like counts on your posts in no time.

Instagram logo

photo credit: Pexels

If you’re hoping to kick up the likes you get on Instagram, keep reading. We’ve compiled a list of seven tried-and-tested methods to achieve that Instagram like boost you’re trying to find!…

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How to Choose a Press Release Distribution Service?

Press releases are well-crafted content with information and attention-grabbing content. Knowing the pros and cons of press releases in digital marketing, what are the metrics to look for when you are hiring a press release distribution service?

Press release distribution agency

While you look for a PR partner for your business, here are few things that you must look for in them.

How does a good press release distribution service look alike?

Press releases are write-ups that make marketing easier for your business. Develop professional press releases that target the intended audience. It is in turn shared across multiple social media channels. However, there are two forms of press releases one is the automated ones – Newswire and the other one is the manual kind.…

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How to Make Your Small Business Shine During Trade Shows

There are many marketing strategies your business can implement these days, which are mostly effective in their ways. Thankfully, depending on your target audience, such tactics work to grow brand awareness, increase customer loyalty, and boost conversions too. One old but gold marketing scheme that seems to have not failed businesses ever since is through trade shows.

Trade show

Attending trade shows gives your brand enough exposure and opens different opportunities. The question now is how to position your business well during these events. What strategies should you implement to highlight your brand during a trade show? Read along and you’d find insightful answers to these questions.…

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Client Experience Considerations That Can Make or Break Your Legal Practice

User experience has become a mantra across industries, from professional services to web design. With so much competition in the market and so many options for consumers to navigate, standing out in terms of your client experience is a surefire way to get you noticed. For law firms, being able to compete on client experience is becoming increasingly important, especially as more legal work is being done by AI and automation.

Meeting with a lawyer

With that in mind, below are some client experience considerations to keep in mind that can have an outsized impact on your legal practice.

Your Intake Process

Your intake process refers to the various methods and procedures you have in place for getting new clients set up in your system and ready to start serving.…

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Six reasons to Put Social Media Icons on Your Business Cards

The business model of a company birthed and growing in the contemporary world is incomplete without incorporating social media in some way or the other. It has become an important part of every business setup, regardless of the industry and the scale they’re operating at. In fact, several businesses have gained a lot more momentum than they would have without using social media to their advantage.

Social icons on business cards

A few examples of brands, such as Glossier, Fenty, Nike, the Royal Academy, and many more, have gained exponential growth and increased visibility on social media.

Social media platforms such as Facebook, Instagram and Twitter are filled with entrepreneurs and influencers who promote businesses online.…

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6 Ways to Encourage More User-Generated Content

Instagram and other social media platforms can be powerful tools to promote your small business. But that power lies not so much in what you post, but in what you can encourage others to post about you as part of these social communities. To grow your Instagram audience, you need strategies to encourage this brand-sharing behavior.

User-generated content is what you want.

User generated content

That’s when others appreciate your brand enough to create content around it. This UGC provides social proof that has the power to turn complete strangers into customers, generate steadfast brand loyalty, and act like a flashing arrow pointing at your brand online.…

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