POST CATEGORY : Marketing

3 Ways to Generate Consumer Trust Online

Competition with big brands is already one of the most significant challenges for small business owners. Next to high-street names, the little guy scarcely gets a look in.

Generate online trust

Then there’s the complications of online trade, wherein cyberspace customers prefer more than ever to opt for familiar companies they already know and trust. In this respect, the world of ecommerce is just as ruthless an environment.

That’s why your website’s first impression, as well as any other online outputs, are of the utmost importance in building a relationship with your clients. These are just a few helpful tips on perfecting your website.…

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Struggling to Connect With Your Audience? 7 Tips for Better Facebook Engagement

You’ve used Facebook for years to keep in touch with former classmates, family friends, distant relatives. Some of these folks you probably wouldn’t speak to at all, for one reason or another, had Facebook not made it easy to do so.

Your efforts consistently generate engagement. So why can’t you get the same results on the business side of things, where it arguably matters even more?

Facebook engagement

photo credit: George Pagan III / Unsplash

You can. It’ll just take some work and some unlearning of Facebook “best practices” you thought you knew. Here’s what you need to do.

1. Share Personal Stories From Your Team or the People You Serve

Facebook audiences are more inclined to connect with brands that come off as authentic and empathetic.…

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Things a Video Production Company Should Have

According to Cisco, 82% of traffic on the internet will be due to videos in 2022- 15 times higher than in 2017. Further, another survey by Cisco states that a million minutes of videos are crossed over the internet every second. These statistics highlight why video marketing is gaining traction more than ever before. The adoption of video marketing by businesses of varying sizes in their digital strategy has created a demand for corporate video production companies.

Video production crew

Hiring a video production company can revitalize your digital marketing efforts to brew new advertisements or titivate existing videos. Before you are tempted to sign up for the very next local video production company that comes up in your Google searches- let us delve into some important parameters that require consideration and will assist you in making a conclusive decision regarding the same.…

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How Online Marketing Campaigns Can be Effective to Maximize Sales

Many businesses, small and big ones depend on marketing to grow revenue and customers. Marketing is undoubtedly a powerful tool that can make a startup an overnight success. But it largely depends on how unique, engaging and meaningful your marketing campaign is. This is surprisingly true for both online and offline marketing.

Online marketing campaign

But is online marketing worth the investment? Can you rely on these campaigns to generate promising results and revenue for your business? The answer is affirmative.

A well-strategized online marketing campaign is developed and implemented to achieve predefined goals. Whether it is about reaching out to a broad set of audiences or driving customers to the online store, you can write your sounds marketing plans to the executable campaigns.…

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7 Effective Way to Improve Your Conversion

If you are running an ecommerce business, it’s important that you focus on improving the conversion rate. As more businesses are coming online to sell products and build new customers, it’s crucial to gain an edge. Whether you are a startup or a small-sized e-commerce company, having robust strategies will help you stay ahead of the curve.

Small business ecommerce site

If you are new to improving conversion rate, then don’t worry as experts from the best SEO reseller have got you covered. In this post, we will have a look at the top seven ways to improve conversion. Let’s first begin with understanding what conversion rate is.…

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Uniforms and Brand Recognition: How to Keep Your Business Memorable

When your team presents a professional image, customers will view your business differently. By wearing a uniform that reflects your work quality, you can gain your clients’ confidence over time and enhance your overall business image in the process. Over time, this will ensure that your business is taken seriously, both by your clients and by your competitors. This, in turn, will help you to establish your business in the local market.

Staff wearing uniform

The brand awareness that business uniforms provide is extremely valuable to all types of businesses, but franchises and multi-location businesses, in particular, can benefit a lot from having their staff in well-thought-out and well-presented uniform polo shirts or other styles of uniform.…

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How to Build a Retail Marketing Strategy That Really Works

Make the most out of your retail marketing efforts and develop a strategy that drives engagement and increases sales.

Classic retail shop

Image courtesy of Pexels.

Developing a marketing strategy for your retail business is an essential step to creating successful campaigns that attract, engage, and convert your audiences.

Without a plan in place, you’ll likely be sending irrelevant content to your customers, bombarding their inboxes with inconsistent messages, and overall providing a poor customer experience. A successful retail marketing strategy considers who each of your customers are and exactly what content you should be sending to each one.

In this article, we’ll provide you with guidance on the four things you’ll want to do to develop an effective retail marketing strategy and provide you with a few platforms to help get you started managing your campaigns.…

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A Guide to Find the Best Marketing Channels and Agencies for Your Industry

The marketing channels you choose have the potential to determine the future of your business. These are the modes through which your business reaches its customers, clients, and stakeholders.

Marketing agency

Choosing the right marketing channels, and allocating the proper amount of resources can be a confusing and daunting task. One option, of course, is to consult with an expert. Some teams, like The Agency Guy in Philadelphia, will even offer pro bono consulting if you give them the opportunity to matchmake you with an agency.

But for those of us who want to go it alone, we’ve written a helpful guide to allocating resources and developing a preliminary marketing strategy.…

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How to Deal With Bad Review as a Small Business

Online reviews are an important tool that helps small businesses attract new customers. Social proof associated with online reviews gives new customers enough confidence to purchase your products and services, despite not being familiar with your business.

Bad review

However, in the current digital era, you should also be prepared to deal with negative reviews. Unfortunately, despite spending a lot of time to ensure that you deliver quality products/services and providing excellent customer service, negative reviews might occasionally occur.

Even though receiving negative reviews is frustrating, you have to respond to them because they are part of brand reputation management. Interestingly, several studies have shown that responding to negative reviews can positively affect your business.…

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Customizing Bulk Bags with Printing: How to Make Your Own

Custom bulk bags are a great way to promote your company and customizing them will make it even more memorable. You can custom design these custom bulk bags with just about any material, color or logo imaginable!

Woman with customized tote bags

In this post we will talk about the process of customizing bulk bags and some tips on how to get started.

What is a Bulk Bag

A bulk bag is a bag that can be sealed off and filled with any type of material to create a handle. Bulk bags are typically made from plastic, polypropylene, or nylon which makes them reusable and durable.…

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