POST CATEGORY : Marketing

Uniforms and Brand Recognition: How to Keep Your Business Memorable

When your team presents a professional image, customers will view your business differently. By wearing a uniform that reflects your work quality, you can gain your clients’ confidence over time and enhance your overall business image in the process. Over time, this will ensure that your business is taken seriously, both by your clients and by your competitors. This, in turn, will help you to establish your business in the local market.

Staff wearing uniform

The brand awareness that business uniforms provide is extremely valuable to all types of businesses, but franchises and multi-location businesses, in particular, can benefit a lot from having their staff in well-thought-out and well-presented uniform polo shirts or other styles of uniform.…

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How to Build a Retail Marketing Strategy That Really Works

Make the most out of your retail marketing efforts and develop a strategy that drives engagement and increases sales.

Classic retail shop

Image courtesy of Pexels.

Developing a marketing strategy for your retail business is an essential step to creating successful campaigns that attract, engage, and convert your audiences.

Without a plan in place, you’ll likely be sending irrelevant content to your customers, bombarding their inboxes with inconsistent messages, and overall providing a poor customer experience. A successful retail marketing strategy considers who each of your customers are and exactly what content you should be sending to each one.

In this article, we’ll provide you with guidance on the four things you’ll want to do to develop an effective retail marketing strategy and provide you with a few platforms to help get you started managing your campaigns.…

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A Guide to Find the Best Marketing Channels and Agencies for Your Industry

The marketing channels you choose have the potential to determine the future of your business. These are the modes through which your business reaches its customers, clients, and stakeholders.

Marketing agency

Choosing the right marketing channels, and allocating the proper amount of resources can be a confusing and daunting task. One option, of course, is to consult with an expert. Some teams, like The Agency Guy in Philadelphia, will even offer pro bono consulting if you give them the opportunity to matchmake you with an agency.

But for those of us who want to go it alone, we’ve written a helpful guide to allocating resources and developing a preliminary marketing strategy.…

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How to Deal With Bad Review as a Small Business

Online reviews are an important tool that helps small businesses attract new customers. Social proof associated with online reviews gives new customers enough confidence to purchase your products and services, despite not being familiar with your business.

Bad review

However, in the current digital era, you should also be prepared to deal with negative reviews. Unfortunately, despite spending a lot of time to ensure that you deliver quality products/services and providing excellent customer service, negative reviews might occasionally occur.

Even though receiving negative reviews is frustrating, you have to respond to them because they are part of brand reputation management. Interestingly, several studies have shown that responding to negative reviews can positively affect your business.…

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Customizing Bulk Bags with Printing: How to Make Your Own

Custom bulk bags are a great way to promote your company and customizing them will make it even more memorable. You can custom design these custom bulk bags with just about any material, color or logo imaginable!

Woman with customized tote bags

In this post we will talk about the process of customizing bulk bags and some tips on how to get started.

What is a Bulk Bag

A bulk bag is a bag that can be sealed off and filled with any type of material to create a handle. Bulk bags are typically made from plastic, polypropylene, or nylon which makes them reusable and durable.…

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Boosting Businesses Profits Through The Perks Of Digital Trends

Whether small or large businesses, the expansion of digital trends has launched marketing into a new period of engagement across all aspects. Here, the feasibility of digital trends has become the primary approach in marketing – especially since social media is easily consumed and scattered throughout the globe.

Digital marketing can help improving profits

However, if your business hasn’t been opening doors to digital trends, you could be missing out on many marketing mediums and channels that may increase brand awareness. Likewise, you could miss out on social media advertising, search engine optimization (SEO), and even viral marketing tactics. With this said, it’s better to open your business doors to digital trends – starting with the five perks listed below:

SEO Increases Visibility

SEO consists of various actions and practices to increase your website’s ranking among search engines.…

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What is ‘OOH Advertising’, and How Can You Start Taking Advantage of it?

No, the term ‘OOH advertising’ isn’t simply reserved for advertising that might make people literally say “Ooh!” – even if that’s the effect you’re aiming for. The ‘OOH’ part of the term is, as you might have guessed, an acronym – and, as implied by Entrepreneur Handbook, stands for ‘out of house’.

OOH advertising billboards

You might also sometimes see OOH advertising referred to as ‘out of home advertising’ – but, whatever exactly you call it, you can see it in various places outside. You can see this advertising – to cite just three example settings – on billboards, at bus stops and in supermarkets.…

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5 Strategies to Increase eCommerce Conversion Rate

If you want to succeed in eCommerce, you can’t settle for average results. And if you want to be one step ahead of your rivals, you have to be dominant across all customer acquisition and retention efforts.

Ecommerce business owner optimizing site

Image by StartupStockPhotos from Pixabay

One important part of this story is the way you handle your conversion rate strategies. The average conversion rate for most eCommerce stores is around 2 to 3%, but you shouldn’t be comfortable with this.

For optimal conversion rates, you can turn to a good conversion rate optimization agency whose team of professionals will help you improve various aspects that influence conversions.…

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Need More Traffic to Your Website? Try These 5 Proven Methods

During these unprecedented times, there’s no way to deny the shift in consumer behaviors. More than ever, people have started to work from home, so they’re searching for—and buying—more things online. To capitalize on the influx of new customers, follow these tips on increasing site traffic.

Increasing website traffic

Create Engaging Content

Not all web traffic is created equal; some leads are better than others. One of the most effective ways to attract qualified leads is to create valuable content and to do that, you’ll need to learn about the audience. Begin by creating a buyer persona to understand customers’ pain points and continue by conducting SEO searches to understand what they are looking for.…

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7 Tried And Tested Ways To Boost Instagram Likes

If you’re looking for a little Instagram like boost, it may not be as difficult to achieve as you’re anticipating.

It can seem overwhelming to improve your Instagram profile in any way, especially when it comes to boosting the number of likes you receive on your Instagram posts. However, there are some simple strategies that you can implement into your Instagramming habits that’ll lead to higher like counts on your posts in no time.

Instagram logo

photo credit: Pexels

If you’re hoping to kick up the likes you get on Instagram, keep reading. We’ve compiled a list of seven tried-and-tested methods to achieve that Instagram like boost you’re trying to find!…

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