POST CATEGORY : Marketing

A Detailed Guide to Customer Experience Measurement

Do you keep track of your customer experience (CX)? CX measurement is complex but essential for understanding and retaining consumers.

CX measurement

Businesses can use a measurement framework that measures the overall journey of clients, certain phases, and the performance of individual touchpoints. There is a multitude of metrics to use to collect the necessary data.

A journey-based approach is vital for measuring CX and using the collected data accurately.

The guide below will introduce you to the value of such measurement and the most important metrics.

Why does it matter?

Customer experience measurement benefits businesses in various ways, as this data can improve services and products and detect operational challenges.…

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5 Must-Know SEO Concepts You Must Follow

SEO is one of the most dynamic fields, and quite unsurprisingly, the concepts and trends in the field are ever-transforming. The importance of SEO is constantly rising and with increasing competition on the online platform, employing the best techniques is essential to get the best results from any SEO campaign.

SEO benefits

Ensuring The Success Of A Brand With The Right SEO Concepts

That being said, to make any campaign a success, there are two very essential things that one has to follow. Firstly, hiring reliable, competent, and experienced professionals is fundamental for the success of a brand through proper SEO. This is where Red Search SEO in Australia can serve the SEO needs of a brand and help it establish itself on the online platform.…

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How to Choose Custom Booklet Printing Services in LA

When it’s time to print a booklet about your business or create a portfolio of your work, choosing an exemplary printing service is crucial. Quality, experience, and customizability with a printing service will help you create a custom booklet you love. But how do you choose?

Custom booklet

Photo credit: Rich Tervet / Unsplash

Keep these things in mind when you are searching for custom booklet printing services in LA.

Evaluate Custom Booklet Printing Price

The price and value of any printing service should be communicated on their website. If the price is not listed, the company should provide an option to give you a quote.…

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Technology That Can Deepen The Connection Between You And Your Customers

Some would argue that technology has pushed us to lose touch with people and our surroundings, yet strengthened our connection simultaneously. On one side of the coin, a study showed the average person spends 3 hours and 15 minutes on their phone where they disconnect almost entirely from their surroundings. But, on the flipside, they could spend those hours connecting with people all over the world.

Customer relationship management

photo credit: Proxyclick Visitor Management System / Unsplash

For B2B trading, technology has only strengthened the connection between buyers and sellers – enabling businesses to connect with other brands on a more personal level through social media, as one example.…

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Effective Ways to Reduce Customer Churn

Every day, companies lose customers. The average business loses about 20% of its customer base each year. However, there are effective ways to reduce customer churn and retain as many valuable customers as possible. Here’s a look at the benefits of managing churn.

Long time customer meeting

Increase Customer Lifetime Value (CLV)

A company’s CLV is the amount of money a business expects to earn from each customer throughout their relationship together. If you can increase your average customer lifetime, then you are increasing your chance for revenue growth.

According to Harvard Business Review, you should aim for an average customer lifetime that exceeds the industry average by at least 50%.…

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Lessons in Branding: Companies Who Do Logo Design Right

Visuals are a big and important part of branding, and while many little pieces make up that brand identity, the first and most important thing is the logo. The logo is the entryway into your brand. It’s meant to be something people will know and recognize as soon as they see it.

Audi

photo credit: Lalesh Aldarwish / Pexels

When a brand has an iconic logo, it’s carries through in everything they do, from the packaging, and the website to the social media, and how people feel about interacting with it. That’s why coming up with a logo is an important part of brand design, and something that has to be taken seriously.…

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How Upselling Can Maximize Your Catering Business

If you have a successful event planning venture in the catering industry, then you’ve probably invested blood, sweat, and tears to make it thrive. Kudos to you! But are you taking advantage of every opportunity available in your niche?

Children catering business

For example, if you specialize in catering for children’s events, are you making every effort to capitalize on this venue? If you’ve asked yourself these questions, then we have a few ideas about how upselling can maximize earning potential for your catering business.

The Art Upselling and How it Can Maximize Earnings for Your Catering Business

The best way to squeeze optimal revenue for your catering service lies in the art of upselling.…

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Tried and True Marketing Techniques to Utilize in 2022

Identifying a profitable business niche and defining the perfect demographic is pretty complicated. If you happen to succeed in your selection, deciding which marketing techniques to sell your products or services won’t be easy. The ideal marketing strategies can see your business grow and profits upsurge.

Marketing techniques for 2022

Are you in search of tried and true marketing techniques to push your business towards success in 2022? Stay tuned to get ideas of the best solutions to consider.

Video Marketing

Video marketing has gained thrilling momentum in recent years, with dozens of corporations and organizations using it to sell their businesses far and deeper.…

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8 Ideas to Build a Customer Community From Scratch

Customer communities have tremendous potential to help you build your business. Stronger customer communities can attract new people to your brand, encourage loyalty for existing customers, and even relieve some of the burden of customer service.

Customer community meetup

So how can you build a thriving customer community from scratch?

The Value of a Customer Community

There are many different ways to build a customer community. You could encourage customers to share their personal experiences with your product or show how it can be used in novel ways. You could use it as a help and assistance forum, where people can exchange ideas and provide each other help.…

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Does Virtual Tour Adds Value To Your Marketing Efforts

A virtual tour is a panoramic, 3D virtual presentation of a property or event used as an additional marketing tool to attract visitors and buyers. Although virtual tours were not widely used in the past years (just like Google+), they have recently gained popularity because of their benefits.

Virtual tour

Photo by ThisIsEngineering from Pexels

Virtual tours can increase online exposure and direct traffic to your website. In today’s virtual world, virtual tours are becoming more and more commonplace.

By virtual tour, we don’t necessarily mean a fully interactive real-time virtual reality that will blow your mind and transport you into the scene captured on camera.…

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