POST CATEGORY : Marketing

How Toronto Small Businesses Can Leverage Digital Signage to Recover

Let’s face it, Toronto businesses have been hit hard. The revolving door of lockdowns, work-from-home orders, and capacity restrictions have been tough across multiple industries. The opportunities to capitalize on foot traffic, crowds, and in-person events have dried up dramatically.

Digital signage located in a mall.

But as businesses pursue their recovery, many are looking for innovative ways to engage with people in the public realm once again, and they’re turning to digital signage to get the job done.

Digital signage is an increasingly affordable and convenient option. Toronto digital signage company BIG Digital is one example of sources that have made digital signs both portable and easier to access.…

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How to Create a Successful Business Website

Building an online presence through a professional website allows organizations to market their products and services. In turn, prospective clients will easily know what they offer and read about their company milestones. This way, business owners can focus more on improving their product features and customer service.

Business website design

An informative website adds credibility to your organization and strengthens your brand image. Additionally, it provides you with an avenue to make an excellent first impression. As a result, prospects will recognize the legitimacy of your business. This also allows you to stand out among your competitors for a bigger market share.

Read on to find out how to ensure a successful business website.…

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Get Noticed –  7 Places to Publish Your Content

Having a natural knack for writing isn’t enough to launch a career in writing. Typically, recruiters will want you to prove your abilities, and will ask you to show them your “clips” — meaning published articles.

Content publishing

If you don’t have a strong portfolio of writing, don’t fret: some sites will publish your work without much hassle on your end. Try demonstrating your writing talent by creating work on these seven sites to gain exposure and build a diverse collection of content.

1. Medium

Not only does Medium give you the platform to showcase your work, but it also enables you to create a branded profile where all your pieces can be viewed together.…

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Why Behavioral Triggers Should Be Part of Your Marketing Strategy (+ Best Behavioral Marketing Tools)

Everything you need to know about behavioral triggers to elevate your marketing strategy this year.

Browsing online store

Image courtesy of Pexels

Behavioral triggers are one of many factors that drive successful marketing strategies. They allow businesses to connect with customers on a personal level without requiring someone to be watching every digital interaction.

With the right tools, you can easily understand your customers on a deeper level and use real-time data to create behavioral trigger messages.

Whether that’s a cart abandonment message to increase revenue to a welcome campaign to nurture new audiences – it can all be done with behavioral triggers.…

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5 Ways to Increase Conversions on Your Mobile App for Business

There are several ways to increase conversions on your mobile app for business. By optimizing your conversion rates, businesses can increase the percentage of users that convert into paying customers along the buyer’s journey.

Mobile app for business

Typically, these steps are key parts of the sales funnel and start when the user installs the application. Then, businesses can pick up conversions when the user opens the app, views the purchase interface, or subscribes to your email list.

As a marketing professional, you need to know effective strategies to increase conversions. This way, you can use your application to get traffic and sales for your growing organization.…

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Top 4 Sales Strategies To Seal The Deal

Due to the constant changes in consumer behavior, it’s critical to regularly examine your sales technique with your team. Selling any goods or service requires striking a delicate balance—you must be persuasive without coming across as pretentious or overbearing. It requires meticulous planning, but with a well-defined strategy in place, you can ensure that your business remains consistent and closes more deals.

Sales strategic meeting

If you work in sales, you’re undoubtedly already acquainted with the process of shaking hands after a transaction. It’s a sense of fulfillment for a job well done. However, closing a contract is not always straightforward, and customers can be picky or unsure of their objectives.…

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5 Digital Marketing Tools To Help Your Business Expand its Branding and Advertising Efforts

Is your business searching for fresh advertising and branding approaches? If so, you may want to look into using modern digital marketing tools to help. Whatever your brand may stand for or whatever type of marketing campaigns you hope to launch, using new technology and cutting-edge software can help you take your efforts to the next level.

CRM - digital marketing tool

From scheduling tools to logo generators to customer relationship management software and more, there are numerous tools that can help your company expand its marketing and branding quickly and effectively. Here are the top five digital marketing tools to consider using now.

1. Logo Generation Services

Having a noteworthy and memorable logo is one of the simplest yet most effective marketing moves your company can make.…

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5 Tips on Preparing a Successful Exhibit for Your Next Trade Show

It’s of utmost importance to put your best foot forward when you’re taking part in a trade show. When done right, these events can help kick start your fledgling business, widen your customer base, or connect you to like-minded individuals or organizations. It’s a must, then, to put a lot of care into your trade show preparation process.

Trade show participants

photo credit: iAVM WHQ / Flickr

As soon as you get news about a trade show that you want to attend and are capable of attending, you need to have a plan in mind to ensure that your business will make the right impression.…

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Vital Tips for Crafting Effective, Engaging Web Content

It’s not hard to see why web content plays such a large role in many businesses’ digital marketing efforts. Solidly composed content can help drive new traffic to your site and ensure that you’re regarded as an authority on a variety of subjects that pertain to your industry.

Web content creation

photo credit: Artem Podrez / Pexels

Still, not all web content is created equal. While some businesses are able to create winning content with aplomb, others consistently struggle in this regard. So, if your business’s web content could use a jolt of fresh energy, put the following pointers to good use.

Work with an Experienced Web Marketing Company

If web content creation represents uncharted waters for your business, consider enlisting the aid of an experienced web marketing company.…

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6 Reasons Why Small Businesses Start Selling On Marketplaces

Small businesses are constantly on the lookout for ways to increase sales, where to find new customers, and how to get their attention. Among the many possible options, we can see that one of the most profitable ways is to start selling on marketplaces. According to the latest data, more than 50% of small businesses start selling on marketplaces.

Amazon online marketplace

Many experts suggest that in 15 years more than 90% of all purchases in the world will be made using the Internet.

In this article, we will talk about the reasons why small businesses are starting to appear more and more often on marketplaces.…

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