If you own a small business, then you probably know that marketing is crucial. You need to let your customers know that you exist. The first step toward getting them to buy your products or utilize your services is to get your name out there.

A Milwaukee advertising agency might be the answer. You may also handle your own marketing if you have the time, money, and necessary skill set.

Whichever option you choose, you’ll want to avoid some of the worst marketing mistakes that it is possible for a small business owner to make. Let’s run through five of those right now.…

Marketing has long been heralded as the lifeblood of business, the engine that drives growth, brand recognition, and customer loyalty. It’s the discipline that transforms obscure startups into household names and propels industry giants to even greater heights. But for all its power and potential, marketing can also be a double-edged sword.

When wielded carelessly or aggressively, it can wreak havoc on entire industries, triggering price wars, promoting unhealthy competition, and fostering a culture of dishonesty and short-term thinking.

In this article, we’ll explore the darker side of marketing—the ways in which well-intentioned strategies can spiral out of control and end up harming the very industries they aim to elevate.…