POST CATEGORY : Marketing

Branding Tips When Creating a Business from Scratch

Creating a business can be a fulfilling and rewarding experience that allows you to build something from the ground up. Though it can be an exciting process, getting your branding right can be tricky when first starting.

Startup branding

Having some guidance can make the act of building a brand easier and more enjoyable. Here are some branding tips for when you’re creating a business from scratch.

Build Awareness

An essential part of branding your new business is getting the word out to others. No one can engage with a company if they’re not aware that it exists. Awareness can be built in a variety of ways.…

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Why Small Businesses Should Invest in SEO

Every business, small or big, new or old, needs regular web traffic to remain visible online and get more customers. However, small business owners find it even more challenging to rank higher in search engines. Despite developing user-friendly websites, they are not able to build a strong web presence and bypass their competition.

So, what should the small companies do to get more customers and boost their business?

SEO for small business

photo credit: Oleksandr Pidvalnyi / Pexels

Small businesses should invest in SEO to bring more potential customers and increase conversion rates eventually. SEO efforts are likely to build brand awareness online for the business and take advantage of the online market.…

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Email Deliverability – Why It Matters for Your Business?

Email marketing still plays a crucial role in digital marketing. Business owners love email, especially salespeople. It allows them to connect with prospects and increase their customer base. No matter how well you craft your emails and optimize your campaigns, it won’t generate the expected outcomes without the right email deliverability strategies.

Email deliverability

Email deliverability is the backbone of a successful email marketing campaign. Your deliverability strategies can make or break your emails. To make your email marketing successful, you need to ensure that your emails are successfully landed in the customers’ inboxes.

What Is Email Deliverability?

Email deliverability is the core pillar of email marketing.…

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Website Redesign: Things You Should Consider Before Doing It 

If your current website is outdated, not optimized for SEO, has a high bounce rate, or simply doesn’t meet your expectations, it might be the time to redesign it. This is something you shouldn’t take lightly.

Website redesign

photo credit: Kelly Sikkema / Unsplash

A redesigned website can bring you many benefits, such as increased conversion rate, better SEO ranking, improved brand image, etc. But before you start engaging in the actual website redesign, you need to consider certain pre-action steps.

These steps include:

  1. Analyzing your current performance metrics
  2. 2. Determining your website redesign goals
  3. Deciding on what content to keep
  4. Choosing the right content management system (CMS) platform
  5. Analyzing your competition

1.

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5 Tips to Supercharge Your Online Store Sales

Your online store thrives on consistent, dependable sales. But there’s always room for more! How can you increase your online store sales to be busier and more profitable than ever?

Online store video promotion

We’ve got you covered with 2022’s top tips to supercharge your online store sales.

1. Write Compelling Product Descriptions

Your product description is your chance to separate your products from your competitors. Give the buyer an idea of what the product is really like. Use keywords to help you appear in search results. Don’t just talk about product specs. Help the reader picture what life will be like if they purchase.…

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7 Creative and Effective Spa Promotion Tips

No matter what type of business you own, promotions are vital in bringing in new customers and keeping your existing ones coming back for more. This is especially true for spas, which need to stand out in a competitive market and find ways to lure in potential clients.

Spa business

Read on for our 7 creative and effective spa promotion tips.

Run an Online Contest

Trying to develop creative and effective spa promotion ideas can be a challenge. However, running an online contest is a great way to engage potential customers and build interest in your business.

Here are a few tips to help you run a successful contest:

  1. Choose a prize that will appeal to your target audience.
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Digital Signage Device Demand & SWOT Analysis By 2031

According to all predictive models, digital signs will be a mainstay of modern retail business by the year 2031. They will be just as common in stores as digital card readers are.

Digital signages

photo credit: Sinkdd / Flickr

What is odd is that most predictive models prior to the 2020 pandemic showed an equal mix of mobile shopping and digital signs. But since the pandemic, digital signs are predicted to be even more popular than any form of mobile/smartphone wallet payment service. This is because digital signs proved very useful for remaining contact-free during the pandemic.

Since most predictive models now assume that more pandemics are coming, it is safe to say that digital signs are here to stay.…

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7 Best Ways to Get Viral on Facebook

Getting viral is at the top of the wish list of all social media marketers. Of course, that doesn’t happen by many posts or when you buy Facebook followers from Reviewsxp.com, which is why it’s so desirable.

Facebook

However, due to certain characteristics and factors, some posts are more likely to be viral than others. Viral posts are simply summarized by human psychology to be good content based. Here are seven ways to make your posts viral on Facebook.

1. Surprise your Audience

People want to be the first to share something great with their friends. Especially if it challenges standards, delivers major news, or confirms myths.…

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Integrating Your SEO Strategy into Your Small Business Plans

If you think of SEO as something that only large businesses need, think again. SEO is important even if your business is small and your reach is local. To get the most out of your SEO strategy, it needs to be consistent with your overall business plan.

Local SEO

Technical Specs

You don’t have to have a cutting-edge website, but you do need something that is well-designed and that meets certain standards, such as being secure and loading within a certain time. Even if you are a one-person business, it is worth budgeting some money to have a professional design your site to ensure that you have the right structure in place.…

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The Impact Lean Thinking Can Have on Marketing

Marketing campaigns of the past haven’t exactly been lean. In fact, old strategies focused on saturation over everything else—get the word out to as many people as possible and hope that some of them have their wallets handy.

Lean thinking in marketing

Lean thinking changes the emphasis to quality over quantity. It’s not about reducing anything except wasted effort. In this article, we take a look at a strategy that focuses on processes that holistically increase conversion rates by focusing on customer satisfaction, employee well-being, and constant improvement. Read on to learn more about the impact lean thinking can have on your marketing efforts.

First, What is “Lean” Thinking?

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