POST CATEGORY : Marketing

Outsourcing Digital Marketing: 10 Factors to Look at When Choosing Your Contractor

All departments of a company working in-house are a thing of the past. Due to many factors, outsourcing is the ‘norm’ for most businesses these days. But finding the perfect contractor to get the job done can be a long and challenging process.

businesswoman outsourcing digital marketing work

Companies must look for a candidate that meets all the criteria to take on the outsourcing assignments. Outsourcing digital marketing is something many businesses need to consider to reach a vast amount of potential customers.

These 10 factors should be considered when choosing a contractor.

1. Availability

In-house jobs may be the typical 9-5 workday, but digital marketing is 24 hours a day.…

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Six Cloud Marketplaces You Should Consider For Your Products

You’ve just created mind-blowing software that will change the industry as we know it. But there’s a problem: you’re not quite sure how to get it in front of potential customers. You could try the traditional route and approach big companies directly, but that takes time, money, and a lot of convincing. A better option might be to sell your software on a cloud marketplace.

Amazon online marketplace

There are many marketplaces to choose when selling your products or services on the cloud. In this article, we’ll take a look at some of the best cloud marketplaces, and we’ll discuss the pros and cons of each one so you can decide which one is right for you.…

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Are Smartphones Good Enough to Shoot a Professional Video With?

Smartphones are continuing to get better and better, with more powerful cameras and features. But are they good enough to shoot a professional video with? Are they good enough to record high-quality content for your business or next venture?

Product marketing using smartphone video recording

We’re focusing on this today, bringing together everything you need to know when producing video content for your business and how you invest in content marketing ventures.

What to Consider When Recording Video for Business

Let’s start with the basics.

When recording video for your business, your production quality is everything. The thing is, nowadays, high-quality video content is everywhere, and it’s important you take time to stand out from the crowd.…

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Is Retail Dying in 2022? The Future of E-Commerce

The narrative that retail is dying is quite popular among many e-commerce players. But is the industry actually collapsing? While we hear horror stories about retail bankruptcies in the media and the horrendous aftermath of the pandemic for many businesses, in the past year, retail sales have gone up again. Experts project that by 2025, retail profit will reach at least $30 trillion globally.

Ecommerce

Despite the slight increase in retail’s success, it’s safe to say that retail is on the verge of disruption. The high customer demands and the need for convenient, digital services force many businesses to adapt, which means switching to the electronic world.…

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7 Business Operations that Gain Massive Income Boosts from Quality SEO

SEO has long been a fantastic, consistent, and creative way to majorly boost the visibility, success, and profitability of a business. For industries and services that are hyper-competitive in nature, the importance of having a quality SEO team on your side increases even further. In 2022, some businesses simply cannot function without the proper SEO practices and setup.

Restaurant SEO

Here are just seven business operations that gain massive income boosts from quality SEO:

1. Roofing Companies

Roofing is one of the most competitive home improvement industries out there. When you’re looking to be profitable and successful as a roofing company, you’ll likely be competing with at least two other major business presences (especially if you’re doing work in a highly populated area).…

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Improve Engagement for Your Nonprofit With These Tips

Creating a thriving non-profit is unique in many ways compared to building a business. For starters, you typically have donors and don’t necessarily sell products for a huge profit margin. These funds go back in to support the work you are doing. These works are often for the good of others through food banks, However, there are some ways that nonprofits and for-profit businesses are similar. And one of them is in the ways that you can create engagement with your organization online.

Non-profit engagement

There are plenty of options, and only you can decide which ones will work best for your organization.…

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5 Key Tips For Sending Cold Emails in 2022

Don’t get left behind with old strategies for sending cold emails—stay up to date with the latest tips for cold emailing

Sales team meeting in corporate office

Cold emailing can be intimidating for first-time salespeople. And it makes sense why it is so intimidating—you are tasked with introducing yourself and your business while convincing your audience that they should pay attention.

It isn’t an easy task, especially since we all lead very busy lives and sometimes get hundreds of emails per day. To send out a cold email, you need to stay up to date with the latest strategies and techniques to get you the best results from your campaigns.…

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Highly Important Off-page SEO Factors

Off-page SEO is a critical component of any successful SEO strategy.

Off-page SEO

If you want your website to rank on Google and increase the amount of organic traffic that your brand receives, you’ll need to look at more than just your on-page SEO strategy for optimization.

Off-page SEO – What is it and why it is important?

The term “off-page SEO” refers to any search engine optimization strategies or tactics that you apply to improve your search engine ranking but that take place outside of your domain.

This contrasts with “on-page SEO,” which focuses on optimizing the pages of your website.

Did you know?…

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What are The Advantages of Algo Affiliate

If you want to earn more and want to make your business a brand with a little investment, there is no better choice than affiliate marketing. This new digital marketing opportunity has become the most popular way to earn bags of dollars with a little investment. But the thing is, affiliate programs always need your full attention and dedication.

Algo Affiliate

If we analyze, the platform or segment of digital marketing that has given the most profit to its partner is the affiliate marketing. There are thousands of affiliate programs available in the world. But which one is the best and suits your need the most is the main question.…

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Social Media Marketing Tips Every Business Should Use

There is no doubt that social media marketing is one of the most effective ways to connect with customers and promote your business. In fact, social media marketing has become so popular that it is now considered an essential part of any good marketing strategy.

Social media logos

photo credit: Natanaelginting / Freepik

However, social media marketing is not without its challenges. Here are some of the most usefull tips for businesses when it comes to social media marketing:

20 Social Media Marketing Tips

1. Create a strong relationship with your customers

Make sure you are responsive to comments and questions. Show that you care about your customers and their experience with your business.…

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