POST CATEGORY : Marketing

5 Ways To Increase Your Business Profits Through PR

Public relations (PR) is a bridge between a company and the public to grow the business. It engages the public and builds a positive company image but it also develops a connection and trust with your customers which builds brand loyalty.

Public relations

Nowadays, PR is not limited to just press releases. Many other innovative tactics have been introduced such as social media marketing, influencer marketing, and video marketing. Today, we are going to share how these tactics can help you increase your business profits through PR.

1. Share The Company’s Story as Industry Leader

PR can share the company’s story and position your brand as an industry leader.…

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7 Trademark Success Tips

Non-physical company assets such as trademarks are sometimes deserted in favor of essential day-to-day business operations. However, your trademark or brand can be one of your company’s most valuable assets (think of Apple, Costa Coffee, and Boots), so maximizing the value of brand names is essential, particularly for small businesses.

Workspace

photo credit: Danny Meneses / Pexels

To maximize trademark resources and avoid the common pitfall, a company must align its trademark and brand strategy. Here are some tips that can help you get a good trademark.

1.   Analyze the competitive edge

Make sure the market isn’t crowded with similar names or designs and that your use of a trademark won’t violate others’ rights.…

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Successful Branding for Your Healthcare Businesses

Creating meaningful branding for your business can be a daunting task. Fortunately, BrandHoot can help. Our healthcare branding service provides expert design and brand strategy support.

Healthcare business branding

We can guide your team in using the brand consistently throughout all touch points with your customers. Our branding consultants are available to answer your questions and help you develop a healthcare brand that’s meaningful to your customers.

Internal aspects of branding

There are several internal aspects to branding for businesses. First, it’s important to understand the demographics and mindset of your target customers. This includes understanding their beliefs and morals. You should also collect data and market research to determine their response to your product and services.…

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10 Must-Know Tips for Promotional Marketing Giveaway Campaigns

When you’re looking to expand your brand’s success and visibility, marketing becomes your most valuable tool. Even for smaller businesses that have a limited marketing budget, the ease and cost-effectiveness of a quality promotional marketing campaign can be highly attractive.

Promotional giveaway campaign

photo credit: Vidal Balielo Jr. / Pexels

Before you begin your next campaign, however, there are ten must-know tips you should hear about:

1. Know Your Audience

If you do not understand the lifestyles, wants, and needs of your target audience, marketing to them can become incredibly difficult. Once you’ve done your research in this area, however, you’ll be well-equipped to pick a promotional gift that will truly expand your brand’s appeal to them.…

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What is Contact Center as a Service (CCaaS)

If you work in the Customer Experience industry and take care of what clients experience every day, you must familiarize yourself with the Contact Center concept. This cloud-based tool can serve as a quick solution for companies dealing with customer-related issues.

Contact Center as a Service (CCaaS)

When a company has to deal with plenty of customers, it’s important to find an appropriate software to process all the requests fast and give timely solutions. In terms of use and effectiveness, Contact Center as a Service should be the winning option for many companies.

CCaaS is a handy solution for businesses that don’t want to spend extra money on internal IT support.…

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Can Outsourcing Your Digital Marketing Functions Go Wrong? 5 Possible Solutions

In the increasingly interconnected environment of today, outsourcing has become a widespread practice. Many firms choose to use contractors from other countries where the cost of labour is substantially lower than that of the UK, the EU or the US. Outsourcing customer support operations to Indian firms or the transfer of physical production of goods to China is deemed the new ‘status quo’ for minimising your extra costs and making your financial year results more impressive to your investors. However, this approach poses a number of serious risks that may affect both your reputation and your profitability.

Digital marketing

In this article, we will analyse 5 possible solutions to potential issues associated with outsourcing your digital marketing functions.…

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Five Ways to Improve Engagement at Your Trade Show

Trade shows are an invaluable tool for a small business to utilize. It is at a trade show where you will have the opportunity to make an impression on hundreds or thousands of potential customers. You will also have access to investors, suppliers, and distributors. There is so much potential for interaction that you want to make sure you stand out. Because even though you will have plenty of opportunities all in one space, so will your competitors.

Networking at trade shows

So, how do you stand out? What are some of the best ways to get the most out of your trade show experience?…

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Law Firms and Marketing in 2022: A Guide

Marketing a law firm effectively requires a combination of strategy, care, and consideration for the needs of modern customers in need of legal advice and representation.

Law firm marketing strategy

And in order to cultivate long-term relationships and strong leads, you’re going to need to combine modern technology with the ability to connect on an emotional level with people. But what steps can you make to achieve this in the modern world?

If you’re wondering how to market your law firm, the key lies in understanding your target audience, leveraging digital tools, and building trust through consistent, high-quality content.

Get a solid plan put together

While most smaller law firms don’t have the budget that some of the larger scale companies do, that doesn’t mean there’s not an opportunity to make marketing plans and set clear goals.…

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A Marketer’s Guide To Maximize Your Trade Show ROI

Whether you’re just starting out in your career or have been in the industry for years, trade shows are a great way to meet new customers. However, they can also be challenging and not as profitable as they should be.

Trade show

A successful trade show marketing campaign requires careful planning and preparation; if you don’t take the right steps before exhibiting at an event, your ROI will suffer as a result.

In this guide we’ll outline some of the best ways to optimize your ROI during a trade show so that you start generating leads from day one!

1. Come up with a trade show marketing budget

Before you begin to plan your trade show, you need to know how much money you can spend on it.…

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8 Ways to Improve Real Estate Marketing to Seniors

Seniors want to make the most of their golden years. They’re looking for properties that are well-suited to their needs and interests, so it’s up to real estate agents to get them the information they need.

Real estate agent

By following these tips, you can better market your services as a real estate agent and attract more business from seniors:

1. Know their needs

The needs of seniors are very different from younger generations, and thus their marketing must reflect those differences. Seniors have a different lifestyle and priorities than younger generations, so keep this in mind when creating your marketing plan. Seniors are more likely to be homebodies instead of social butterflies, so it’s important that you know what kind of person is reading your advertisement before putting it out there for everyone else to see.…

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