POST CATEGORY : Marketing

A Marketer’s Guide To Maximize Your Trade Show ROI

Whether you’re just starting out in your career or have been in the industry for years, trade shows are a great way to meet new customers. However, they can also be challenging and not as profitable as they should be.

Trade show

A successful trade show marketing campaign requires careful planning and preparation; if you don’t take the right steps before exhibiting at an event, your ROI will suffer as a result.

In this guide we’ll outline some of the best ways to optimize your ROI during a trade show so that you start generating leads from day one!

1. Come up with a trade show marketing budget

Before you begin to plan your trade show, you need to know how much money you can spend on it.…

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8 Ways to Improve Real Estate Marketing to Seniors

Seniors want to make the most of their golden years. They’re looking for properties that are well-suited to their needs and interests, so it’s up to real estate agents to get them the information they need.

Real estate agent

By following these tips, you can better market your services as a real estate agent and attract more business from seniors:

1. Know their needs

The needs of seniors are very different from younger generations, and thus their marketing must reflect those differences. Seniors have a different lifestyle and priorities than younger generations, so keep this in mind when creating your marketing plan. Seniors are more likely to be homebodies instead of social butterflies, so it’s important that you know what kind of person is reading your advertisement before putting it out there for everyone else to see.…

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4 Marketing Processes to Outsource in Small Businesses

Marketing is dynamic. The rules and expectations consumers have for advertising campaigns are changing faster than ever before. What worked last year won’t cut it this year, and as a marketer, you may be struggling to keep up with the changing tides. Perhaps your marketing strategy may not be working as well as you planned.

Marketing manager

Fortunately, there are solutions to help stay on top of changing marketing trends and continue to bring in customers and revenue. To remain competitive, you must experiment and analyze your current marketing data. When you find what is and isn’t working, you can change your approach to better suit your audience’s needs.…

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How Do I Become an Expert in Email Marketing?

With around 90.3% of Americans using email and 100 million new email accounts created yearly, email marketing is a gold mine. From boosting brand awareness to creating a seamless customer journey to direct email sales with an incredible ROI of up to 4,200%, email marketing can make a difference for any business, whether online or offline.

Email marketing

Email marketing looks more than promising in 2022, but how do you harness its full potential? What knowledge and skills should you possess to join the cohort of marketing experts? Where do you start?

Read on as we address each of these questions.

What Does an Email Marketer Do?

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Why Is an Ad Tracker Important for Your Business

Regardless of size, businesses put a substantial portion of their company budget into digital advertising and marketing to make their target audience aware of their brand. Aside from spending money on these strategies, there is much time and effort involved in developing effective campaigns.

Ads

photo credit: Jose Francisco Fernandez Saura / Pexels

What happens after the launch? How do leaders know the outcome of their hard work, the reaction from the demographic, perhaps clearcut statistics or data showing the response? That is valuable feedback that goes untapped, creating massive loss from being able to use that insight and money.

More companies are taking advantage of ad tracker services like you will find with https://hyros.com…

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4 Tips for Enhancing Customer Experience

Customer experience is vital to the success and growth of your business. It relates to how well you respond to the needs of your customers and how effective you are in making sure your products or services revolve around these needs.

Waiter taking order

photo credit: Andrea Piacquadio / Pexels

By focusing on customer experience, you can increase customer satisfaction and encourage repeat sales. When done right, you get to turn people into brand advocates and acquire a bigger share of your market.

Coming up with an effective strategy for improving customer experiences should be your top priority. Here are a few tips to help you get started on that road.…

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Differences Between Dripify and Octopus CRM LinkedIn Automation Tools

When you start using any automation strategies for your LinkedIn account, the most important decision is to choose the right tool between Octopus CRM and Dripify. Although both offer an amazing set of features, they are somehow different from each other.

LinkedIn automation: Dripify vs. Octopus

 

Octopus CRM is one of the all-in-one LinkedIn automation platforms designed for business owners, marketers, and recruiters. Whereas, Dripify is specially curated for salespersons, which has improved prospecting quality and can close much more deals by running a suitable campaign. So now comes the major question, which tool is appropriate for your business?

Don’t worry. This guide will clear all the doubts that will help you decide on the appropriate tool.…

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How do I Find my Keyword Ranking on Google?

Google ranking

“Where does my website rank on Google?”

That can definitely be considered to be a burning question on the mind of every digital marketer and SEO professional anywhere across the globe. A question that often follows that one is:

“For which keywords does my website rank on Google?”

These two questions might just not be on your mind, but these questions can also be asked by your manager or the clients. And if you are an SEO professional or digital marketer, it is your job to know the answers to them.

No matter how much experience or expertise you have in the field of SEO and digital marketing, and regardless of whether you are running a relatively new website, or one that has been around for a few years, you must know how to check keyword ranking in Google.…

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How Much Should You Expect to Pay for Marketing Services?

When growing your business as an entrepreneur, you know digital marketing is one of the most critical areas you can choose to spend your money. But if you haven’t spent money on an outsourced digital marketing agency yet, or haven’t recently, you may be unsure about what you can expect to get in return.

Marketing services

Of course, like most aspects of business, the answers are dependent on circumstance. The cost of digital marketing will depend on the caliber and experience of the agency you hire, the size of your business, and the services you want. So, what exactly should you expect to spend on digital marketing?…

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Take Your Marketing to a New Level With French Copywriting

If you’re keen on taking your company to an international level, you’ll need to start thinking about advertising in more than your native language. Even if you already have a large base of high-quality content in one language, reaching new audiences might require something more. If you’re trying to reach a French target audience, you’ll need effective French copywriting to achieve that.

Copywriting

How can French copywriting help you grow your business internationally, and what are its benefits? Let’s take a closer look!

Expand beyond your home country with French copywriting

By using the services of an experienced French copywriter, you can reach European-wide audiences and help your international business grow and expand.…

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