POST CATEGORY : Marketing

Why Is SEO Important for Law Firms?

Law firms face a lot of online competition when it comes to standing out and attracting clients. A big part of marketing as a law firm is following SEO best practices. For example, SEO for family law means you’re in a very competitive niche, and you have to plan your digital marketing strategies accordingly.

Law firm SEO

When you need to rank for keywords relevant to your area of law, it becomes challenging.

There might be hundreds of other family law attorneys in your area to revisit the initial example.

This highlights part of why you need to focus on SEO, but below, we go into more detail about the value of optimizing your site and content for organic search in the legal industry.…

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The Importance of Neon Signage For Your Hotel 

When it comes to managing and running a hotel, there are many variables to consider. One of the most important aspects is your hotel’s interior design. The way your hotel looks is crucial when it comes down to your customer’s enjoyment of the place.

Neon signage

photo credit: Tim Mossholder / Pexels

Your customers are going to want to feel welcomed and invited. This means your hotel’s decor needs to stand out and make your customers feel excited and happy to be there. One way of achieving this is through neon signage.

In this blog post, we will be discussing the importance of neon signs within the hospitality business, and how they can help attract revenue in the long run.…

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5 Ways To Increase Your Business Profits Through PR

Public relations (PR) is a bridge between a company and the public to grow the business. It engages the public and builds a positive company image but it also develops a connection and trust with your customers which builds brand loyalty.

Public relations

Nowadays, PR is not limited to just press releases. Many other innovative tactics have been introduced such as social media marketing, influencer marketing, and video marketing. Today, we are going to share how these tactics can help you increase your business profits through PR.

1. Share The Company’s Story as Industry Leader

PR can share the company’s story and position your brand as an industry leader.…

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7 Trademark Success Tips

Non-physical company assets such as trademarks are sometimes deserted in favor of essential day-to-day business operations. However, your trademark or brand can be one of your company’s most valuable assets (think of Apple, Costa Coffee, and Boots), so maximizing the value of brand names is essential, particularly for small businesses.

Workspace

photo credit: Danny Meneses / Pexels

To maximize trademark resources and avoid the common pitfall, a company must align its trademark and brand strategy. Here are some tips that can help you get a good trademark.

1.   Analyze the competitive edge

Make sure the market isn’t crowded with similar names or designs and that your use of a trademark won’t violate others’ rights.…

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Successful Branding for Your Healthcare Businesses

Creating meaningful branding for your business can be a daunting task. Fortunately, BrandHoot can help. Our healthcare branding service provides expert design and brand strategy support.

Healthcare business branding

We can guide your team in using the brand consistently throughout all touch points with your customers. Our branding consultants are available to answer your questions and help you develop a healthcare brand that’s meaningful to your customers.

Internal aspects of branding

There are several internal aspects to branding for businesses. First, it’s important to understand the demographics and mindset of your target customers. This includes understanding their beliefs and morals. You should also collect data and market research to determine their response to your product and services.…

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10 Must-Know Tips for Promotional Marketing Giveaway Campaigns

When you’re looking to expand your brand’s success and visibility, marketing becomes your most valuable tool. Even for smaller businesses that have a limited marketing budget, the ease and cost-effectiveness of a quality promotional marketing campaign can be highly attractive.

Promotional giveaway campaign

photo credit: Vidal Balielo Jr. / Pexels

Before you begin your next campaign, however, there are ten must-know tips you should hear about:

1. Know Your Audience

If you do not understand the lifestyles, wants, and needs of your target audience, marketing to them can become incredibly difficult. Once you’ve done your research in this area, however, you’ll be well-equipped to pick a promotional gift that will truly expand your brand’s appeal to them.…

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What is Contact Center as a Service (CCaaS)

If you work in the Customer Experience industry and take care of what clients experience every day, you must familiarize yourself with the Contact Center concept. This cloud-based tool can serve as a quick solution for companies dealing with customer-related issues.

Contact Center as a Service (CCaaS)

When a company has to deal with plenty of customers, it’s important to find an appropriate software to process all the requests fast and give timely solutions. In terms of use and effectiveness, Contact Center as a Service should be the winning option for many companies.

CCaaS is a handy solution for businesses that don’t want to spend extra money on internal IT support.…

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Can Outsourcing Your Digital Marketing Functions Go Wrong? 5 Possible Solutions

In the increasingly interconnected environment of today, outsourcing has become a widespread practice. Many firms choose to use contractors from other countries where the cost of labour is substantially lower than that of the UK, the EU or the US. Outsourcing customer support operations to Indian firms or the transfer of physical production of goods to China is deemed the new ‘status quo’ for minimising your extra costs and making your financial year results more impressive to your investors. However, this approach poses a number of serious risks that may affect both your reputation and your profitability.

Digital marketing

In this article, we will analyse 5 possible solutions to potential issues associated with outsourcing your digital marketing functions.…

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Five Ways to Improve Engagement at Your Trade Show

Trade shows are an invaluable tool for a small business to utilize. It is at a trade show where you will have the opportunity to make an impression on hundreds or thousands of potential customers. You will also have access to investors, suppliers, and distributors. There is so much potential for interaction that you want to make sure you stand out. Because even though you will have plenty of opportunities all in one space, so will your competitors.

Networking at trade shows

So, how do you stand out? What are some of the best ways to get the most out of your trade show experience?…

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Law Firms and Marketing in 2022: A Guide

Marketing a law firm effectively requires a combination of strategy, care, and consideration for the needs of modern customers in need of legal advice and representation.

Law firm marketing strategy

And in order to cultivate long-term relationships and strong leads, you’re going to need to combine modern technology with the ability to connect on an emotional level with people. But what steps can you make to achieve this in the modern world?

Get a solid plan put together

While most smaller law firms don’t have the budget that some of the larger scale companies do, that doesn’t mean there’s not an opportunity to make marketing plans and set clear goals.…

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