POST CATEGORY : Marketing

How Much Does Your Website Design Impact Search Engine Optimisation?

When it comes to improving website performance, there are several factors to keep in mind. Unfortunately, people tend to focus most of their attention on one or two factors they deem most important. In reality, there are several aspects of web design that impact search engine optimisation. In this article, we explore five elements of web design that directly impact SEO.

business web desgin

Mobile-Friendly

If you want your target audience to be able to find your website through search engines, it’s essential to make sure your site is designed in a way that will allow them to do so. One of the factors that can impact your site’s ranking in search engine results pages is whether or not it is mobile-friendly.…

Continue reading →

Maximizing Your Online Presence with High-Quality Video Production

In today’s digital world, having a strong online presence is crucial for individuals and businesses alike. One effective way to enhance your online presence is by incorporating video content. It allows you to communicate complex information in an easily digestible and visually appealing format, and it can help drive more traffic to your website and increase your visibility on search engines.

Video production

However, to truly maximize the impact of video on your online presence, it’s important to focus on producing high-quality content. This can be achieved by working with a professional video production company, which can help you develop a clear and compelling concept for your video and use the right equipment and techniques to bring it to life.…

Continue reading →

Growing a Personal Brand: Tips You Wouldn’t Want to Miss

In this age of widespread use of social media, influencing has become imperative to get attention from your customers. Even if you have a business, having a personal brand draws in more followers and creates a sense of trust among your followers. If you’re a social media influencer, you must pay special attention to building a personal brand. If you have a skill that you’d like to teach or sell, building a personal brand is imperative for you.

Personal branding

While building a personal brand is not easy, it’s not rocket science either. If you’re looking to build your brand and grow your business, you can check out the following tips.…

Continue reading →

Backlink Building Strategies for eCommerce Brands

The internet is an unparalleled source of information. Anybody can make content about any type of niche. But if you want to rank high in search engines quality content isn’t enough.

Backlink building strategy

photo credit: Pixabay

You need to be an authority on a topic if you want to improve your overall online presence. Backlink building is one of the best ways to do this. But what exactly is backlink building and why do brands need it?

Why Is Backlink Building Important?

Backlinks are social proof for search engines. It signals that a certain piece of content is good enough to link to.…

Continue reading →

Essential Methods to Market Yourself and Your Business Online

Today, so much of success is dependent upon the internet. Technology has changed how we promote ourselves, our businesses, and work in unquantifiable ways. How we present ourselves online can make or break us.

Promoting business using megaphone.

Whether you are an independent artist or are trying to promote a large business, using the tools of technology and the internet is central to any form of legitimate success these days. Below are some essential methods to market yourself and your business online.

Digital Public Relations

You might understand enough about the internet, social media, and contemporary culture, but there is always someone who understands it better than you.…

Continue reading →

Is Having a Social Media Following Enough to Promote Your Business?

It’s no secret that having a strong social media presence is important for businesses these days. In order to connect with potential customers and promote your products or services, you need to have an active and engaged social media following.

Social media promotion

But does having a large social media following mean that you’re successful in promoting your business? The answer isn’t always clear-cut. In this article, we’ll explore the pros and cons of using social media to promote your business, and we’ll give you some tips on how to get the most out of your social media campaigns.

One of the main advantages of having a large social media following is that it gives you instant access to potential customers.…

Continue reading →

8 Tips For Designing The Best Virtual Business Card

Back when social media accounts and other digital platforms weren’t as rampant as they are now, business cards remained the go-to for exchanging contact information. Nowadays, though, more and more people are ditching physical cards in favor of digital ones—and for a good reason.

Business card

Not only is a virtual business card more environment-friendly, but they’re also more convenient and easier to keep track of. Plus, you can include more information on them such as links to your website and even a video introduction.

If you’re thinking of switching to digital business cards or if you’re just starting and want to make sure you get it right from the get-go, here are some tips to keep in mind:

1.

…Continue reading →

Five Essentials for Pay-Per-Click Success in the Beauty Industry

PPC advertising may be a great marketing investment for beauty firms of any size, whether they have a large or small budget. Pay-per-click (PPC) advertising is a highly efficient method of boosting brand awareness and sales, regardless of your marketing budget.

Beauty business online marketing

However, PPC is only effective when utilized properly, and firms run the danger of losing money if they don’t take the time to plan ahead before launching campaigns. An effective PPC campaign requires careful planning and preparation before it can begin yielding results.

In this article, we’ll go through the top five considerations for beauty firms’ PPC strategies.

Step One – Niche Markets

Your PPC campaign needs a target demographic before you can write catchy headlines and copy that converts.…

Continue reading →

What are Amazon Gift Cards?

Amazon gift cards are a great way to reward your employees or customers. They can be used to buy products on the Amazon website, at Amazon retail stores, or at third-party retailers. They can also be redeemed for cash at any of the millions of US locations that accept US dollar cash.

Amazon gift card

photo credit: Jencu / Flickr

Amazon gift cards are a great way to reward your employees or customers. They can be used to buy products on the Amazon website, at Amazon retail stores, or at third-party retailers. They can also be redeemed for cash at any of the millions of US locations that accept US dollar cash.…

Continue reading →

11 Unpopular yet Effective Marketing Techniques to Scale up Your Business

Marketing is oftentimes considered a difficult endeavor, and that difficulty can sometimes lead to companies employing marketing techniques that are less than ethical. However, there are numerous effective yet unpopular marketing techniques that you can apply without worrying about becoming unethical.

Marketing strategy

image source: Geralt / Pixabay

Here are 11 unpopular marketing techniques that will help you increase your sales and keep your customers happy.

1. Cold Calling

As much as this concept has been criticized by many, cold calling is still effective. Perhaps it goes as far back as when the telephone was first invented when salesmen from places such as restaurants started calling businesses to get food orders delivered.…

Continue reading →