POST CATEGORY : Marketing

Finding a Lean Marketing Strategy That Works in Tough Times

Everywhere you look these days, it seems marketing budgets are being slashed and teams are finding themselves having to do more with less.

Lean marketing strategy

Meta losing two thirds of its value is a microcosm of a larger problem: paid advertising is facing issues on many fronts, with Twitter and Meta in a mess, and Apple’s change to their privacy policy leaving vendors disappointed with results from paid online ads. With the ever-present “recession” looming (even if it is the by-product of someone sneezing and everyone panicking) companies are becoming twitchy. Marketing strategies, more than ever, need to be delivering for a lower cost.…

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How Online Marketing Can Impact Your Organization

Sometimes there needs to be more clarity between search engine optimization and marketing. Although these online marketing techniques are quite different, they share many similarities.

Online marketing briefing

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Search engine optimization and online marketing are compared in numerous ways. Each online marketing requires severe strength areas for direction and usefulness. Web optimization practice requires essential information on web crawlers and how they work at their center. Similarly, search engine marketing requires a comprehension of internet marketing.

Both online marketing methods may appear as difficult subject matter, but they are relatively easy to understand. The complexity comes in the actual implementation of SEO and SEM programs.…

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Growing your Ecommerce Business With The Help of an Ecommerce Marketing Agency

The eCommerce industry is more competitive than ever due to the prevalence of technology. With the rise of smartphones, tablets, and other mobile devices, customers are now able to shop around for the best deals on products at any time of the day. As a result, eCommerce businesses must constantly stay a step or two ahead to remain in the competition.  Here is where eCommerce Marketing Agencies can greatly help.

Ecommerce marketing agency

photo credit: Alena Darmel / Pexels

What is an eCommerce Marketing agency?

An eCommerce marketing agency specializes in providing strategic and tactical digital marketing services to eCommerce businesses of all sizes.…

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5 Social Media Marketing Strategies For Businesses that Work Like a Charm

Social media marketing is becoming one of the most important tools for businesses to reach their audiences. Not only can social media increase brand awareness, but it also has the potential to help businesses grow, increase sales, and create a loyal customer base.

Social media marketing

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However, many businesses struggle to make the most of their social media presence. The reasons could be not implementing the strategies properly, not doing market research, and more.

This is where we can help. This article will discuss five effective social media marketing strategies to help businesses reach their goals and stand above the competition.…

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How Much Does Your Website Design Impact Search Engine Optimisation?

When it comes to improving website performance, there are several factors to keep in mind. Unfortunately, people tend to focus most of their attention on one or two factors they deem most important. In reality, there are several aspects of web design that impact search engine optimisation. In this article, we explore five elements of web design that directly impact SEO.

business web desgin

Mobile-Friendly

If you want your target audience to be able to find your website through search engines, it’s essential to make sure your site is designed in a way that will allow them to do so. One of the factors that can impact your site’s ranking in search engine results pages is whether or not it is mobile-friendly.…

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Maximizing Your Online Presence with High-Quality Video Production

In today’s digital world, having a strong online presence is crucial for individuals and businesses alike. One effective way to enhance your online presence is by incorporating video content. It allows you to communicate complex information in an easily digestible and visually appealing format, and it can help drive more traffic to your website and increase your visibility on search engines.

Video production

However, to truly maximize the impact of video on your online presence, it’s important to focus on producing high-quality content. This can be achieved by working with a professional video production company, which can help you develop a clear and compelling concept for your video and use the right equipment and techniques to bring it to life.…

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Growing a Personal Brand: Tips You Wouldn’t Want to Miss

In this age of widespread use of social media, influencing has become imperative to get attention from your customers. Even if you have a business, having a personal brand draws in more followers and creates a sense of trust among your followers. If you’re a social media influencer, you must pay special attention to building a personal brand. If you have a skill that you’d like to teach or sell, building a personal brand is imperative for you.

Personal branding

While building a personal brand is not easy, it’s not rocket science either. If you’re looking to build your brand and grow your business, you can check out the following tips.…

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Backlink Building Strategies for eCommerce Brands

The internet is an unparalleled source of information. Anybody can make content about any type of niche. But if you want to rank high in search engines quality content isn’t enough.

Backlink building strategy

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You need to be an authority on a topic if you want to improve your overall online presence. Backlink building is one of the best ways to do this. But what exactly is backlink building and why do brands need it?

Why Is Backlink Building Important?

Backlinks are social proof for search engines. It signals that a certain piece of content is good enough to link to.…

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Essential Methods to Market Yourself and Your Business Online

Today, so much of success is dependent upon the internet. Technology has changed how we promote ourselves, our businesses, and work in unquantifiable ways. How we present ourselves online can make or break us.

Promoting business using megaphone.

Whether you are an independent artist or are trying to promote a large business, using the tools of technology and the internet is central to any form of legitimate success these days. Below are some essential methods to market yourself and your business online.

Digital Public Relations

You might understand enough about the internet, social media, and contemporary culture, but there is always someone who understands it better than you.…

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Is Having a Social Media Following Enough to Promote Your Business?

It’s no secret that having a strong social media presence is important for businesses these days. In order to connect with potential customers and promote your products or services, you need to have an active and engaged social media following.

Social media promotion

But does having a large social media following mean that you’re successful in promoting your business? The answer isn’t always clear-cut. In this article, we’ll explore the pros and cons of using social media to promote your business, and we’ll give you some tips on how to get the most out of your social media campaigns.

One of the main advantages of having a large social media following is that it gives you instant access to potential customers.…

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