POST CATEGORY : Management

Proven Social Media Marketing Approaches To Skyrocket Your SaaS Business

Social media marketing is important for the growth of any SaaS business. The marketing will majorly involve the emphasis of the value of service that is provided to the users. There are some helpful tips that can be applied to grow any SaaS business through social media.

social media marketing for SaaS

The Pre-Launch Stage?

At this stage it will be necessary to find the USP (Unique Selling Proposition) of the business. The questions that should be asked at this point include:

  • What is the aim of this business launch?
  • What makes this product unique in the market?
  • How will the introduction of this product change the general landscape of the business?
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How to Drive Repeat Customers – And Why It Matters

As a business owner, you likely spend most of your time and money finding different ways to drive new business. But how much focus do you place on driving repeat business?

Repeat customers are just as valuable—if not more—as new customers and play an important role in your business. Think about it; repeat customers are easier to sell to because they are already familiar with your product or service. They’re also your most profitable because customers who keep coming back are likely promoting your business to others.

Driving repeat customers

Use the ideas below to drive repeat customers and boost your revenue.

Start a Loyalty Program

Customers love getting exclusive deals with the brands they love.…

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The Types of Manufacturing Environments and Processes Used Today

Most businesses that manufacture products use more than one type of manufacturing environment to get a single product out the door. For business owners who are considering making manufacturing a part of their business model, getting to know the environment options is a must.

Manufacturing environments and processes

Keep reading to learn more about the most popular manufacturing environments and processes used today.

Increasing Efficiency and Productivity

To achieve the highest level of productivity and efficiency in the manufacturing process possible, it is often necessary to use several of these environments/processes together. Utilizing innovative technology, such as the custom ablation processes, can help improve efficiency significantly.…

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Everything You Wanted To Know About Franking Machines

Tired of rising postage costs, and lost time waiting in line to pay for stamps? Well, luck is at hand since you don’t have to suffer any longer, the solution is to get your self a franking machine.

Franking machine guide

If you also post out serious amounts of mail, you may want to speed up the entire process by using franking machines. This machine accurately calculates the postage every time you post out mail.

Additionally, it’s more convenient than stamps as you can easily buy postage online, around the clock.

What is a Franking Machine, Anyway?

A Franking machine is a device that prints the postage stamp together with your company logo on postcards and envelopes.…

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How to Avoid Industrial Internet of Things (IIoT) Data Overload

The internet of things development has already become an international service. Equipped with hundreds and thousands of sensors smart industrial IoT devices provide a whole new level to data-driven business decisions.

Industrial IoT

Just a few years passed and the IoT market has now doubled in value, which basically means a double increase in the diversity of applications and industries that benefit from their implementation.

The advantages are obvious, the statistical information has become so accurate, that you can endlessly optimize the current business processes and develop new strategies based on reliable data. Most of the shortcomings are related to the need for gathering, processing and management of the huge data.…

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5 Reasons Your Business Needs Workforce Management

Your projects are only as good as your workforce. The employee base is the biggest asset of any organisation. From managing client demands to mitigating project risks, your workforce makes sure that all your deliverables are on time, every time.

Manager using workforce management tool

Managing your resources while maintaining and improving the company’s bottom line can be like walking on a tightrope. Maintaining the productivity of multiple resources while retaining the same level of efficiency is hard work. As companies are increasingly focusing on digitally transforming processes and workplaces are becoming dynamic, a robust workplace management system is quite frankly necessary for you, the project manager.…

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MRP vs. ERP: What’s The Difference and Which Solution is Right for Your Company?

At some point in time, most manufacturing companies realize the need for a software solution that allows different operational departments – procurement, production, warehousing and others – to share information. And it wouldn’t hurt if the same software could also loop in sales and finance. Any search for solutions raises a question almost immediately for most executives: What do the acronyms MRP and ERP stand for, and what’s the different between the two?

Management team using resource planning tools

The terms are sometimes used interchangeably, and there is no standard definition for either. As manufacturing firms look to invest in and implement a software platform, it’s important to realize that each software solution is distinctive, and it does matter which one is chosen.…

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4 Key Factors on the Path to Maximizing the Value of Your Business

In business, maximizing value is the name of the game. When strategies clash, though, how are small business owners to know which path is right for them? Shareholders face novel problems today, including significant SKU proliferation, rapid technological evolution, cybersecurity threats, international trade wars, and the appearance of entirely new industries tangential to their own, among myriad challenges.

Business owners on the battlefield must navigate this shifting environment in order to maximize their value. A very basic framework to help think through these challenges is the “buy, hold, or sell” model. Specifically, at any given point for any decision, an owner or manager has only three options: buy (invest more), sell (divest), or hold (maintain the status quo).…

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3 Ways To Make Sure Your Sales Reps Stay Ahead Of The Game

When they’re “out in the field,” your sales team’s days can vary immensely. On some days it can be like gently floating down a stream, wowing people with demos at every turn, enjoying some great networking opportunities, and converting new leads into paying customers. On other days, they might feel like they’re swimming against the current, rushing from one meeting to another, while trying to balance time between new prospects and older ones.

Sales rep discussing with a client

For the more difficult days ahead, a little planning can help ease your team’s stress levels when they’re are out of the office, leaving them more time to concentrate on the important part of the job – selling.…

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Empowering and Enabling MSME Businesses in India

Currently, there are more than 43 million micro, small and medium sized business enterprises (MSMEs) in India, employing about 40% of the total population. With its contribution to GDP of around 8%, these MSMEs are not only helping in financial development of the country, but also in improving the socio-economic status of the people.

MSME owners

However, at the same time, they are also struggling to flourish owing to certain challenges such as lack of accessibility to information and knowledge, inadequate intellectual property protection, insufficient training for employees, and lack of access to alternating funding avenues which can lead to shortage of working capital and under-developed business infrastructure.…

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